"The Next Google"

About a week ago, a co-worker came back from a conference and proclaimed that there was a lot of rumblings at the event that "Twitter was going to replace Google" and she really thought the speaker was on to something ... I have respect for the co-worker, but my first reaction was a simple - "What? Wow - I just lost a lot of respect for you..."

I'll first say that this clearly wasn't a nice way to start a discussion - and to that note - I didn't genuinely mean it. Let me explain..

I started working at Google in 2003, before it went public and right before the hype of all hype of IPOs. Throughout the first few years - I could not read the NY Times or WSJ without seeing multiple stories about Google. (BTW - this was first-hand lesson that you can NEVER trust 100% what's in the paper - even if it is one of the apparent reputable ones) ... Anyway - Google was (and is) a huge business success. With this success comes the naysayers and the ever-popular game of "who's next." I can't tell you how many stories I've read over the years that have proclaimed that XYZ company (icerocket, Kanoodle, myspace, etc) was the "next Google." So - yes - when someone says that XYZ company is the "next Google" I'm touchy and defensive on the subject.

Facebook, Twitter, and tons of other companies are innovative and unique in their own ways... I'm sure they'd love to be as successful as Google one day - but right now - they are not there yet...The argument for Twitter replacing Google went as follows:
1) Mobile devices will dwarf PCs in the future in terms of ways to connecting online (I agree).
2) Twitter is far more mobile friendly than Google (I agree it is today - but don't think that means too much)
3) Social connections are a growing way that consumers are getting recommendations, etc. (I agree).
4) Algorithmic search will be secondary to social search in the future (sometimes - yes - but not always and definitely not for everyone around the world).

Anyway - those 4 points are the crux of the argument. And as you can see -- I agree with some of the facets. But I don't see how anyone can think any of it means that Twitter will replace Google.

There is a lot that makes Google ridiculously unique - but at the core to it's success is the business model. I've never seen a business scenario where EVERYONE involved (Consumer, advertiser, publisher, and platform) are happy with the outcome consistently. In the Google ecosystem - they are ... Google creates holistic satisfaction (well - not everyone - but 95% of those that interact with it) Google focuses on the end users happiness - but the fact that advertisers and publishers are happy too - definitely doesn't hurt. Google does this GLOBALLY in both highly connected countries (more mature) and not (with tons of growth opportunity). What about Twitter? How is their business model set-up? How many satisfied paying customers does it have? Is it able to put ~$1B in the bank every quarter (for the last 8 quarters+)?

I think Search will evolve - but Google will evolve with it. The company knows that search in 2009 is a fraction of what "The ultimate search experience" will be. I drink the kool-aid - but yes - I think the resources at Google's disposal will allow it to be the leader in search - whether on a PC or elsewhere...whether it's algorithmic, vertical, or social search.

So - in summary - until the business questions are answered - I don't see anyone joining the online business success ranks of Google. It is bound to happen some day. I would just recommend that before any journalist or speaker at a conference say that some company is going to replace or is the next Google - that they stay away from the hypothetical. The proven business model is obviously something that evolves over time - and while I have confidence that Google will continue it's success - that doesn't mean that someone else can't/won't come up with something better. I just haven't seen it yet...

Sorry for the Silence

Loyal Readers - just wanted to apologize for the lack of posting lately ... Things have been crazy.
Amy and I have been in NY rental real estate mode ... Both finding people to sublet our apartment (which we have) and finding a new apartment for ourselves (which we hope we're close to). Maybe I'll have a post when it's all said and done about our experience - but let's just leave it as an "emotionally exhausting" experience...

Work has also been very busy for me. I've taken on an additional project which has amazing potential - but there's a lot of work to do...

Speaking of work - if you want to make fun of how I look interviewing someone - check out the Google Retail blog where I did a two part series with an industry expert.

DVR CZAR

As I have mentioned before - I am a passionate TV watcher. I don't think I'm lazy (as the "couch potato" tag implies) - I think I appreciate the form of entertainment it provides. In fact, I believe that if I had more time to watch TV - that the supply of quality entertainment would be able to fill that time. (I think there is A LOT more garbage on TV than quality -- but there is just so much to programming out there that there still more quality programming out there than I have time to watch).

Anyway - enter the DVR. Clearly a revolution for passionate TV watchers everywhere. "More efficient television watching" couldn't be more up my alley... So much so - that I drive my wife crazy about managing the "efficiency" within the "efficiency producing machine..."

Here's what I mean...

When you record a high volume of television - but don't have the equal amount of time - it puts pressure on the storage capacity of your DVR. Things build up and should too much time elapse, the system will erase programs at the end of your queue. I'm a fan of constantly cleaning up our DVR to ensure this doesn't happen. I can't explain why I feel less stress when the DVR is at 65% full rather than 88% full... I just do.

Below are 5 Rules that I would recommend other want-to-be DVR CZARS:
1) Any daily program (PTI, Oprah, Ellen, The Daily Show, Conan, etc) needs to be maintained twice a week at a minimum. Erase the ones you don't care about - save the ones with good guests - but stay on top of it. 5 hours per show per week is a lot of "fat." Stay on it.
2) Be selective with HD Programs. 24, Lost, any show on Discovery - totally worth it. 30 minute comedys - no way. Just no need.
3) Have an expiration date. If there are shows that have been on your DVR for over, say, a month - I have to imagine the odds of you really prioritizing to watch it after that amount of time is REALLY low. Sports, especially, have an expiration date - closer to 5 days. I'm not saying you delete it on the spot - but I'd definitely suggest removing the "save until you delete" feature if the expiration date is reached.
4) No movies. There are enough movie sources out there (Cable, Premium, OnDemand, Netflix) without the need of your DVR to do it as well. 2 hours+ investment in front of the TV takes a lot of time to schedule. I've made the mistake and DVR'd movies I wanted to see - they stayed on the DVR for months - only to feel stupid that when I actually watched it - I used HBO on Demand (I was in the bedroom when the movie was on the DVR in the living room).
5) If sharing - Be responsible for your own programs. Examples: I watch PTI. Amy watches Oprah. I watch 24. Amy watches Gossip Girl. We both watch How I Met Your Mother. The only thing I am comfortable deleting is PTI and 24. This is my responsibility. Even though I may see 4 "Ellens" on the DVR (all with B list guests) - I can't touch it. Amy needs to be the one who deletes that.

As my "savvy" as DVR CZAR matures - I will try and enlighten others.

Great 1BR APARTMENT FOR RENT!!

Boys and Girls - it's about that time when I use this blog as a shameless plus mechanism.

My wife and I are looking to rent out our 1 Bedroom, 725 Sq Ft apartment on 28th and Park in Manhattan.  It's an amazing home - and is perfect for a couple or someone looking for additional space.  

If you - or someone you know is interested - please check out the webpage we created for the apartment.  Thanks!!

Wolverines Going Dancing!

As many readers know - I am a guy who likes to dance (to the right music).

My alma mater hasn't gone "dancing" (been invited to the NCAA Tournament) since I was there. So it was great watching the selection show (online - as I took a train to Boston) - and see that Michigan is in the tournament... "We" play Clemson in round 1 - and I'm hopeful for a first round win - but even if not - it is great to finally get invited after 11 years of not.

Hats off to Coach Beilein - who only after his 2nd season got us to the dance. While Manny Harris gets a lot of the media hype - DeShawn Sims is the real engine to success for the Wolverines (Both are top 10 scoring an rebounding in the Big Ten).

I've enjoyed watching the team play this season - and they seem to rise up for big games. I'm not a fan of how Coach Beilen plays 10 in the rotation, but I guess he wants guys fresh in his 1-3-1 defensive scheme...

That's it -- had been a while since I had a Sports post and will try not and make it so long next time... GO BLUE!

My First Surgery

I had my first ever surgery on Monday.

It was fairly minor - but given that it was my first time going to a hospital, "going under," being cut and waking up patched up - I thought it was worthy of sharing...

First - why did I need surgery? Well, some months ago - my wife noticed a golf-ball sized bump on my back. I figured it was a boxing bruise of some kind that was taking a while to heal ... After a few weeks (and having a physical therapist verify I should get it checked out) - I went to a doctor who said he was pretty sure it was Lipoma (a collection of fatty cells), but that I should go to a specialist to get further instructions.

After waiting a month to get an appointment, within 10 minutes of seeing the doctor, I pretty much had surgery scheduled to get it removed. Of course after I scheduled it - I had a million questions from everyone: (Why couldn't they just Biopsy it?, Should I get a second opinion, etc)

Basically - I was satisfied with the doctors rationale - which was:
1) The Lipoma was bigger than usual and less mobile than usual - which didn't have the doctors overly concerned - but they basically said that if I was their brother - they'd advise it come out soon.
2) I'd need to take it out regardless - Lipoma isn't overly concerning - but do I really want a golf-ball sized lump in my back? There was also a chance it burst if it stayed in...
3) I'm on the younger side - so might as well get surgery now rather than when I'm older and it's more dangerous.

So - I got it done.

Given that it was my first time - I was a little nervous - but I could intellectualize that this was an extremely minor surgery. This said, when I was being walked into the operating room - and I laid down on the cold silver slab and looked up at the bright lights, being surrounded by 6 people in blue pajamas and masks - I definitely felt "exposed" and nervous. Here I was, voluntarily putting my body up for the slicing enjoyment of people I didn't know all that well - but am forced to trust given their profession. It freaked me out for like 30 seconds - and then the IV sleep-aid kicked in.

I woke up as I was being wheeled to the "recovery" area. Nurses were very nice - but I never spoke to the actual doctor who cut me and sewed me back together (Kinda felt like a piece of meat). My wife picked me up - and I walked out of the hospital totally cognisant of my surroundings...

I've been a little sore the past few days - but for the most part I'm feeling good. I go back next week to get the "pathology" of the Lipoma and for the doc to check on the wound/stitches.
I'll keep y'all posted if anything is newsworthy...

Being "Bleeding Edge" Sucks

I'm at a conference today - and was having a generic conversation about business/technology with someone - and thought about an interesting misconception about business and timing...

There is this thought process among entrepreneurs that if they are THE FIRST to think of something that success is largely correlated to that fact alone... I don't think anything could be farther from the truth. I think there are huge disadvantages to being FIRST these days. Business moves at such a fast pace, that "first mover advantage" is not what it once meant. It is now something other companies leverage to capitalize on what not to do vs. what to do.

Being first makes you the guinea pig. Being first means that the odds are way against you to get it right off the bat. Being first is expensive. Being first makes you an evangelist of a future competitors success. Bottom-line - this concept was learned when we were all 6 years old ... First is the worst -- Second is the best! ;)

Was the iPod the first MP3 player (or for that matter - was iTunes the first online music store/organizer)? Was Google the first Search Engine? Was Youtube the first video sharing site? Was Facebook the first social network? (I can go on and on) Oh, and by the way, The Snuggie wasn't the first (or definitely last) blanket with sleeves....

What you notice, though, is that all these example are from recent business successes. The gentleman I was speaking with earlier today is in the mobile space (and he's the one who said "being on the bleeding edge sucks") - a GREAT example of an industry that has a handful of people trying to figure it out - while others are waiting on the sideline because they know it's bound to explode -- they just want to gain the 2009 benefit of the "second mover advantage"

How do you protect against this? (I have no idea!) Patents take way too much time and are easily overcome with slight modifications ... Legal action is too expensive - and nothing entrepreneurs can sustain ...

What's my point in all of this? Am I trying to dissuade people from being cutting-edge with their thought processes ? Not at all -- I just thought it was an interesting shift and the alternative to perceived common sense. People should continue to follow their passions - because that will lead to success.

Whether or not you think of an original idea or innovate on someone else's -- Any successful business person I've heard from says - it comes down to passion (which insinuates "hard work" as well), met with timing met with luck ... And my point of this post is that the "timing" piece definitely doesn't have to be first, especially today...

Top TV Shows in the last 5 years

My previous post on How I Met Your Mother has sparked some further conversations with friends (which is the part of the blog I love the most). Most of the conversations were agreeing with me on how great of a show HIMYM is (although - interesting point from Ryan who once lived in NYC and now lives in Michigan saying that none of his friends in Michigan appreciate it like he does cuz they've never lived in NYC).

The other conversations I've had were about the "what else?" What other shows would I suggest?

Below is a lost of top 20 shows on DVD that I'll recommend. With my work travel schedule and Netflix - I'm able to watch more shows than most (and I love TV). This said, I obviously don't watch every show (example - I've never seen any of the CSI/SVU stuff) - and my sense of humor definitely isn't the same as everyones' (example - The Office won't be making the top 20 below). I've excluded Reality Shows - and because I'm a man who doesn't appreciate Gossip Girl, The OC, etc - I've only included one "soap opera" on the list below...

The Top 20 TV Programs I've watched in the last 5 years and would recommend on DVD:
20) Rescue Me (60 min - Dramady)
19) Studio 60 on the Sunset Strip (60 min - Dramady) - No idea how this only made it one season
18) Breaking Bad - (60 min - Drama - on AMC ;)
17) Two and a Half men (30 min - Comedy)
16) Weeds (60 min - Dramady)
15) Grey's Anatomy (60 min - Soap Opera)
14) Prison Break (60 min - Drama)
13) Heroes (60 min - Drama)
12) Californication (30 min - Dramady)
11) Dexter (60 min - Drama)
10) Entourage (30 min - Comedy)
9) Scrubs (30 min - Comedy)
8) Alias (60 min - Action)
7) Lost (60 min - Action)
6) Mad Men (60 min - Drama)
5) 30 Rock (30 min - Comedy)
4) Friday Night Lights (60 min - Drama)
3) The Wire (60 min - Drama)
2) 24 (60 min - Action)
1) How I Met Your Mother (30 min - Comedy)

So - that's my top 20. I'm sure I've left some shows off - either because there are a lot more than 20 great shows out there or because I've never watched it. So ... I'd love to hear which shows you think should be on the list or which of the above should not be...

Economic Stimulus

Thus far in my life - I have not been an extremely politically charged person. I'm not going to start now, but I had an opinion I wanted to share on the Economic Stimulus situation...

Am I crazy - or does anyone else think it's a REALLY stupid idea to have Senators and House of Representatives figuring out our "Economic recovery plan"? I mean, seriously ... We are talking about Trillions of dollars. Not what I would call "petty cash" that I want someone unqualified deciding how or how much is spent....

Let's get 5-10 of the smartest economists in a room and have THEM figure it out...or at the very least have them create 3 options to be voted on...

I've met a handful of Senators and Representatives ... While most were charming and fairly bright, I can't tell you that I want their brains to be the chosen ones to decide the economic fate over the next 10+ years... I mean ... I think I'm charming and fairly bright (oh - and have an Economics degree from the University of Michigan) ... but ... I DEFINITELY don't want myself having ANYTHING to do with that kind of decision ... There are just SO many more qualified people for the job....

When you go into surgery - do you want the general practitioner to operate on you? Do you want your neighborhood handyman building your house? Do you want the bank teller to be your financial advisor? Do you want the Best Buy salesperson to be the one to install your new home theater?? You get my point...

If our government officials want to vote on something ... they can vote on who these EXPERTS are... But again ... This job mandates specialists and not political figures...

Mr President ... Having the spending be more transparent is a great first step ... But the lobbying of this "package" is politics as usual... Let's get the BEST Americans to figure this out...

HIMYM

I realized the other day, that although I've been writing this blog for 5+ years, I've left out expressing my passion for what I believe could be one of my favorite TV series of all time... Yes, when it's all said and done - I think this show could be better than Friends, Cheers, Frasier, or any other highly touted TV Sitcom (putting it in the same class as Seinfeld is difficult, not because I was the biggest Seinfeld fan, but more so of how successful it was/is).

"How I Met Your Mother" is not a show I started watching from the get-go, but it's one that I refuse to miss when it's on...I've been privately promoting the show to friends for years and have been frequently teased about doing so on many occasions.

From the uninformed, I can see where people don't expect it to be a GREAT show. For starters - it's on CBS, which isn't what I would consider the "hippest" of broadcasters. It also is not heavily promoted nor widely critically acclaimed...

This said - I HIGHLY recommend anyone who has not followed the 4 seasons of the show, to put Seasons 1-3 on the top of your Netflix queue right now. While it's not necessarily a show where you absolutely have to watch in chronological order, you do certainly have to understand and know the genius character development in order to appreciate the show. So, if you watch an episode or two (which is becoming more and more possible now that it plays on Lifetime in syndication) and "don't get it" at first ... It's not because it's not funny ... it's because you don't have the background on the characters - which is a huge part of the genius.

The other part of the genius is the writing. Anyone ages 25-40, living in NYC can attest that the writers constantly NAIL the time period, life stage, and comedic relevancy of that reality. (So yes - now that I'm thinking about it, I could perhaps relate HIMYM to Seinfeld...).

As dorky as it sounds, I've actually thought of who my favorite character is on the show - and I cannot come to a conclusion... I love them all.

• Barney is possibly the best character on Television (and one of the best acting jobs going)
• Marshall is so funny/interesting that his character was unintentionally the star of a very successful movie (Forgetting Sarah Marshall)
• Ted is probably considered the "main" character - but he's not always the focus of the show.
• Robin has arguably had the best and most memorably funny story lines of the 4 seasons
• Lilly is the perfect fit for Marshall and a great Slap-bet Commissioner (The role also successfully un-type-casted the very difficult to overcome - "one time in band camp" character from American Pie. I mean - who thought she was ever going to be anything but that??)

So this is one of many personal recommendations my loyal readers will receive from me. If you haven't watched this show .... and if you like to laugh while watching TV ... then watch HOW I MET YOUR MOTHER.

If you want to buy my a birthday present and can't think of what to get me -- get me a HIMYM T-shirt (here's my current favorite - but the site is updated regularly) ;)

And if you do watch it and want to talk about how funny it is ... Then email me.... I'm happy to oblige. ;)

It's 2009 - Do I need a "home phone"?

I have 4 Phone Numbers:

• My Cell Phone (primary)
• My Apartment
• My Office
• My Blackberry (Think of it as "work mobile")

If I was to breakdown my overall usage by number I'd have to say:

• Call Phone - 75%
• Home - 10%
• Work - 14%
• Blackberry - 1%

If I was to breakdown the cost of my phone bills (considering I don't pay for my business calls directly), I'd say:

• Cell Phone (which is also an internet device, mapping service, video iPod, gaming device, etc) - 60%
• Home Phone (which provides me with - um - a phone) - 40%

Yes - Something is wrong with this....

I have (and pay for) a home phone for mental state of mind ... "Just in case" my cell phone service is down, or there is a black-out like there was in August 2003, or if I lose my cell phone (you get the picture)... 

I listen to my Cell phone voicemail everyday.  I listen to my home messages maybe once a week (the avg number of messages waiting for me is 4)...

I have one home phone in my house - and yes - I've left it off the charger a few times and had to use my cell phone at home ... I lived ...

In my current cell phone plan, I end up with PLENTY of minutes to spare at the end of the month....

On the flip side - if I get rid of my home phone - what number are the tele-marketers going to call during dinner time or Saturday mornings?? (Is this worth the monthly expense???)

I've tried Vonage in the past - but it was way too much of a pain in the ass - and had spotty service.  I'd rather pay the $15 extra if I'm gonna spend the money in the first place ...

It's 2009 - I'm guessing that most of my loyal readers are more sophisticated than I and don't bother having home phones ... I left a poll on the right hand side -- please enlighten me.

Thank you.

Zo Mourning Part 2

I'm guessing this is something that my loyal readers probably are not aware of - but the subject and title of the first EVER blog post on this blog was: Alonzo Mourning (almost 4 years ago).

Yesterday, Zo announced his retirement from the NBA and I wanted to pay my respect. Before there was Dwayne Wade - there was Alonzo Mourning. Zo was the superstar and symbol of my favorite sports franchise of all time. I loved what he represented: Heart, Passion, Dedication, Hustle, Defense, Emotion... All things that I like to think define my own personal sad excuse for a basketball "game."

Zo is 10th all-time in the NBA in total blocks (shocked btw that Shawn Bradley is 11th). He is the Charlotte Hornets and Miami Heat all-time leader in blocks. He was a 2 time all-defensive player of the year. And...He owns a Championship Ring (his role in that will always be VERY under-rated. He was a man determined in the NBA finals in 2006).

Zo is most recently known for his courage and comeback with his rare kidney disease and he's ALWAYS been known in the Miami community as charitable with his time, money, and celebrity.

In his 15 year career, Zo had his ups and downs. I've written about this before, but he's certainly evolved as a player and role model. It wasn't always pretty - but I always knew that he took great pride in representing The Miami Heat - and he gave it his all ALWAYS.

I'm gonna miss rooting for you, Zo. Hopefully you'll continue to be a role model in the community and beyond. Much Respect!

Our 44th President

Given that this blog is a pseudo journal of sorts ... I thought it appropriate to document the historic Presidential inauguration that occurred yesterday...Barack Obama was sworn in as the 44th President of the US, the first black president, the 5th youngest President ever, and I'd argue the most "with it" President that I'm aware of (the only proof I have of this is the extreme turn-out of the 18-35 demographic, his reluctance to give up his blackberry, etc)...
BTW - Kudos for the TV Show 24 for predicting a black president in the form of David Palmer ... Could they be on to something this season and predicting a woman president next?

For the first time that I can remember, massive amounts of people are excited about Politics. I've said for a long time that kids growing up in recent years would MUCH rather strive to be Bill Gates than Bill Clinton ... Politics as an industry has quite a sour brand ... I'm not sure President Obama is going to completely change that brand perception - but he seems to be a great inspirational leader with great moral values and determination.

He's got such a huge task ahead of him - but I think he's done a real good job leading up to day #1 setting the expectation that he is only one person - and every American has a role in turning the ship around.

It's Day #2 in office for the new President ... I'm hopeful and optimistic. Only time will tell, howver, if our country is ready for a turn-around and if Barack Obama is the leader to take us there. Good luck Mr. President. I'll be rooting for you. ;)

Reminder - NO DELTA out of JFK

This is more of a reminder to myself (any Amy) than a true blog post ... I never want to fly Delta out of JFK again. While it feels like every airline sucks these days, and traveling is such a crap shoot .... The terminal at JFK that Delta operates out of is the shit-show of all shit-shows... The chaos that intertwines check-in traffic with the confusing long line for departures with no method behind the madness is crazy ... I just don't want to experience that again ... and Amy and I have experienced it collectively about 3 or 4 times - so I just want to learn from my life experiences.

Feel free to take the advice, obviously ... but even if it's cheaper on Delta, I believe the Jetblue experience is well worth the $30 or whatever.... At this point I'm willing to spend the money for much less airport stress.

A bar tab first...

Last night I went to meet up with a buddy for drinks at Maxie's Grill.... It was "happy hour" time, which meant the bar wasn't crowded, but I'd say there were 6-8 people at the bar.
I got there a little early, ordered a drink and put my credit card down to start a tab - rather than pay cash after every drink ... This is the standard if you're having multiple drinks - and I can't say I've ever done anything else ...

Anyway - about an hour and a half later, I ask for the bill. I notice a few other people get their bill before me, but don't think much of it... Then, the bartender comes over very jittery, and explains that she can't find my credit card... She even says "if I were you I'd be furious" ... and it's not really my style to be furious, but I'm annoyed but trying to be rationale....I mean, what was I going to do? Get really mad and cause a scene? What good is that going to do?

I ask the bartender to look again - as I would be even more annoyed to cancel my credit card and then get a call tomorrow that they found it... But ... no luck ...

So - I'm going with the theory that she gave my credit card to someone else ...

I can only hope that this someone realizes it today and returns it to the restaurant. I called AMEX and put my account on a 24-hour hold with this hope... (So if you're "that guy" and you Google'd my name and are reading this ... PLEASE return it ... it would be REALLY appreciated).

Anyway - that's it. I'm going to try and not let this effect me in the future (meaning the next time someone asks me to start a tab - I won't hesitate.... BUT ... should it happen twice, I think I'll stick with paying cash or leave it to someone else to start the tab....

UPDATE - I got my card back. The bartender found it at the end of the night with all the lights on... What I thought was pretty interesting was how aloof the manager was about the whole thing. Definitely the last time I buy drinks at Maxie's Grill....

Motivation During Down Economy

Recession, Poor Economy, Lay-offs, Bankruptcy ... All words you will see 10 times each day in the local newspaper... And in this economy, people clearly are nervous about job security - "White collar," "blue collar," or otherwise. I would take this to mean that people would want to do anything and everything to keep their jobs - right?

BUT ... over the last few weeks I've encountered handfuls of working class people who I am convinced either don't understand what's going on (and what it means to them) or ... Just don't care...

Here's a CRAZY idea ... In a down economy, focus on being THE BEST at what you do. If you are a media buyer, an accountant, an airline representative, or even if you work at Duane Reade. There is a lot that is out of individual contributors hands' when it comes to particular jobs, but what we can control is how good we are at our job. If you don't like your job - that's on you - but in an economy like we are in - you BETTER appreciate it. And appreciating your job means being good at it. Being good at your job often means that you are overly nice to customers, you ask your boss what more you can do, you have a smile on your face while working...

Gone Fishing...

I won't be posting for a couple of weeks - just wanted to let y'all know...

If you're a fantasy football fan - are are interested in a fantasy pool for the play-offs ... check out this blog.

Happy New Year and Holidays to all!
BG

Scarcity Brings Clarity

We are living in crazy economic times. I have 5 good friends who have all been laid off recently - and these are ALL people who are very smart and valuable contributors to businesses. If I had my own company - I would hire all 5 people....It's crazy! Really, really nuts!

While there can't be much sugar coating on getting laid-off from your job, I genuinely believe that these 5 friends will all be OK in the long-run and perhaps the last few weeks will be "Fillet Mignon disguised as a Shit Sandwich." (I came up with that all by myself - feel free to use it)

A buzz phrase included in almost every mass message here at Google is that "Scarcity brings clarity." The concept that when times are tough - focus and true passion bubble up. You get rid of the waste - and re-focus on the core....
Clearly - I drink the Kool-aid of Googley-ness, but I think GENERALLY (and not specific to Google) - in times like this - most people actually do whatever they need to in order to pay the bills ... BUT... I think that smart and opportunistic people will look at times like this to re-evaluate career paths and goals, overall happiness priority list, etc...

In a conversation with a couple of buddies last week (one in which was laid off), he asked what "the next" business explosion will be from this economic debacle? Stemp and I agree that a career in "alternative energy" certainly is - as an industry - poised for significant growth. I honestly don't have a clue about what specific job functions are available in this market, but that was the first thing to pop into my mind when the question was posed.
My other buddies (JP) first response was "internet commerce." And I was shocked. I mean it's literally my core job focus - and so - I wasn't really sure how to react....

Yes - E-Commerce will grow substantially over the next 10 years - but - knowing what I know, it is more of a function of consumers being more comfortable with buying online and the established traditional retailers catching up from internet pure plays like Amazon, however, I don't see huge "job market growth" coming from E-Commerce .... BUT ... it's not how JP intended it ... and I thought it was interesting...

Basically, as people spend more time looking for jobs, they'll start trying to make money for themselves in the most easily accessible ways ... The Internet clearly represents an easy, accessible and scalable way to network and operate business. Whether people merely start selling things on eBay, start their own businesses (like Barb - who started her own organizational business), start writing blogs and putting ads on it, or even try and become professional poker players - the internet will play a huge role in small business generation in the coming months...

Curious to know what my blog readers think... What's the next industry to explode (in a good way)? What should people without jobs do in this environment?

Houston's to Hillstone in NYC

Friends of mine know that Houston's is probably my favorite restaurant on the planet. I got made fun of in college because my favorite restaurant was a chain ... but ... Yes - that's how it's done when you grow up in South Florida...

Anyway - "The Malester" (my friend) shares my passion for Houston's - and sent me an Eater.com article this morning about Houston's changing it's name to Hillstone in New York City.

What the article fails to mention is the real reason for the name change - which I will share with you all... The REAL reason for the change is the NYC calorie law, where "Restaurants that have 15 outlets nationwide are now required by New York City to list calorie counts on their menus."

SO ... if there are only 2 Hillstones ... the restaurant doesn't have to share it's calorie count on the menu. The secret of really how bad (but how good) the food at Houston's in will remain a secret FOREVER...

ZocDoc

I am pretty cynical when it comes to my consumer experiences within the medical profession. I get frustrated with the inflexibility of appointment times, the often cold experience with trying new doctors blindly (that these days automatically result in a slew of tests/additional appointments for no truly justified reason), and several other factors ... BUT ... Someone at work just told me of a very cool tool that I wanted to pass along.

I haven't used it yet - but played around quickly earlier today: ZocDoc seems to be an "OpenTable for Doctors and Dentists" ... (it's limited to NY only at this point - but that's how OpenTable started too...)

It offers available appointment times, the ability to filter by specialty and insurance accepted. It also offers reviews (overall, bedside manner, & wait time) - which I think could be really interesting if used at greater scale.

That's it -- just thought I'd share something I thought was pretty cool.

Noddy, Noddy ... We likes to party...

...We don't cause trouble, we don't bother nobody...

Inspiration of this post comes from Kara G - a co-worker (and occasional blog reader)...

Kara is the QUEEN of the business meeting nod...which some may find pesky, but I do not. As someone who, um, isn't afraid to speak in public settings - it supplies a great source of confidence to the speaker (that you are not boring the heck out of everyone). On the flip side, it does also most likely prompts the speaker to talk for a little longer than planned (so if you're in a rush to conclude the meeting - cut the nodding)...

I'm sure there are those people who nod anytime their superior speaks - regardless of what they are saying - which I guess I could find annoying ... BUT ... as long as you don't discriminate your business meetings nods - I'm OK with it...

I recently had a meeting with some Japanese businessmen, and I was told before the meeting that the Japanese are notorious for incessant nodding while others speak - as they believe it's almost rude not to... Now - I won't go that far - I think it's a respectful gesture that what the speaker is saying resonates with the audience (or at least some people). So - the next time you are in a meeting - and you agree with what's being said -- give a nod or two, you may find it rewarded back to you some day...

An Airplane Seat First

Amy and I used to book airplane seats next to each other, but recently have been trying to "beat the system" by booking the aisle and window in the same row/side. Out of the first five times we tried this - we had 100% success-rate of not having someone sit in the middle of us.

On the flight back from Florida this past Saturday, however, our plan was unsuccessful.
Normally, this really isn't a big deal. We just do what we normally would have done - and I (most likely) would sit in the middle and Amy would sit by the window (our preferred seat). We assume this because - let's face it - who wouldn't trade a middle seat for the aisle seat??

The answer to that question is ... A complete asshole. And to our unfortunate luck this one time - we encountered the BIGGEST asshole of them all on Saturday night in Seat 12D on Jetblue Flight 382. (Would LOVE to find this guys name to publish his ass-hole-ness to the public).

Here's what went down:
Amy: Excuse me sir - would you mind switching seats with my husband so we can sit next to each other - he's in the aisle.
Asshole in 12D: (pause) I'll take the Window
Amy: Excuse me?
Asshole in 12D: I said - I'll take the Window
Amy: Um - I didn't offer you the Window.... Are you saying that you won't switch with my husband?
Asshole in 12D: I'm saying I want the Window
Amy/I: So you're saying you'd rather the middle seat than the aisle?
Asshole: I'm saying I want the Window.
Amy (obviously beyond frustrated at this point): Well that's not gonna happen....

So - Yes - because we were all stubborn (and the asshole approached the conversation as a negotiation rather than like a normal person) - we flew the 2 hour and 20 minute flight with Amy seated at the Window, Asshole in the middle, and me in the aisle.
Amy and I tried talking over him for the first few minutes of the flight to annoy him - but - given my adverse feelings towards conflict in general, we decided to do what we normally would have done - and just watch TV the whole flight.

It was uncomfortable, annoying, and definitely a "first" that I don't want to experience again... This said, I don't think I would have done anything differently other than maybe phrasing/approaching the original request a little differently...

I still plan on booking the window and aisle for Amy and I moving forward - let's just hope that we don't fly the "asshole skies" rather than the "Friendly skies" again...

Google Retail blogpost

As many of you read my personal blog -- I thought I'd share my first official Google blog post on the Google Retail blog. It will give you a sense of what I talk to advertisers about on the regular...

Hoover Goffin (1917-2008)

My Grandpa Hoover Goffin passed away this past Friday. After 91 years with us - he now joins my Grandma Ida in what we all believe is a better place.

To me, my Grandpa Hoover was a simple and exceptionally warm-hearted man. "Such a nice man" was uttered several times since he's passed - and while that statement was the first one to pop into my mind when I started to think of what I'd write on this post - there is more to my grandfather than being such a nice man.

While I won't go into all these things - the things that come to mind first are:

• He was intellectually curious - choosing a lifetime profession in education - after his many degrees in education from Colby College and Columbia.
  
• He loved using words in ways that most people did not ... As an example - he'd say "I was able to negotiate the distance between here and there quite successfully" instead of - "I didn't get lost"... (There are A LOT of sayings like this - and family members who read this should definitely include any they'd like in the comment section below)
  
• He was globally cultured, having spent a good amount of time stationed around the world on behalf of the US Army - and loved to speak French - even if the people at the same dinner table didn't speak/understand a lick of it.

I heard very recently at a funeral - that when someone you love and respect passes away, the best thing people can do to honor their life, is take a positive trait or two from that person (that also somewhere lies in yourself) - and anytime somebody comments on that trait -- you acknowledge that you learned this trait from the person who has passed...

A trait that is in me that was also a trait that I believe my grandfather lived his life by - was always unselfishly "doing the right thing." In my grandfathers case - he never made waves or wanted anyone to go out of their way for him. He held low expectations of what he "deserved" and conversely was willing to do almost anything asked of him that he could. He didn't pry into others lives - or judge the way others lived their lives. He was even-keeled and believed his way of life was "doing the right thing."

I like to pride myself in "doing the right thing." This isn't to say that I always actually do the right thing -- but it means that, like my Grandfather, I try and remove excess personal judgment or opinions when deciding how I should act in situations. And although my Grandfather was an educator professionally almost his entire life, this is never something he sat me down to teach me. How come? Well - I believe it's because he never wanted to tell either of my parents how to raise their kids or what to teach them. It was what he believed was "the right thing to do."

To me - this is his legacy to me. Sometimes mis-construed or even incorrect - it's not necessarily clear what is right from wrong - but - if what you decide is good natured and "right" is the basis for living your life... well then you should be able to fall asleep with a smile on your face every night.

And so, Grandpa, I know you fell asleep for eternity with a smile on your face. It may have been a few years longer than you expected - but you lived your life as best you could and as good natured as anyone I know. You will be missed and loved and never forgotten.

Scammed, Bam, Thank you Ma'am

Just thought I'd share a life lesson with my loyal readers ... Amy and I were fairly lazy today (weather was horrible), so we decided to try and motivate for our evening ... Joel McHale - the funny host/comedian of "The Soup" was performing at Town Hall in NYC ... We didn't have tickets but thought - what the heck - we'll go check out the scene ... If there are tickets - great, if not - we wasted 30 minutes on a night where we didn't have any plans...

We take a cab uptown that drops us off right in front of the theater .... We take no more than 5 steps out of the cab and are drawn in by the ease and charm of a scalper ... He was willing to give us tickets printed off the internet for $5 less than face value... Amy and I certainly had our skepticism, but, our BS meters clearly were out of order after our day of laziness ... After talking down the guy $10 - and having him pulling out a wad of cash - saying "hey - these are my last tickets of the night ... the show is sold out" ... I gave the guy the cash .... walked 10 feet to the door and heard the unfortunate noise I knew was an option ... The scanner wasn't functioning properly - The tickets were no good ... as soon as I heard it, I started walking towards where we bought the tickets, but I knew we were f'd...

In hind-sight, there is so much I wouldn't have done. I totally gave away money in a stupid, idiotic and sucker-like fashion. I am planning to ask my accountant/father-in-law if I can write it off as "giving to charity" but that's just to make myself feel better for being such an idiot ...

We're not the first nor the last people that this is going to happen to - but - I can tell you all that the while I don't foresee a next time I buy tickets from a scalper ... IF there is.... I am going to have them walk in with me (or at least tell them that I want them to and see their reaction).

Shit happens ... Just gotta hope that we learn from it.

Email Pile-On

If you have worked in a fairly large-sized company in the last 10 year - I'm guessing you've experienced the "Email Pile-on" - but perhaps never known it as such ... It is something that does irritate me, and is a good way for me to think less of you (if I don't know you yet).

An "email pile-on" (a phrase I've totally made up) is when someone sends out a mass email to people (particularly in a business setting - but it doesn't have to be), usually to announce positive news of some kind ... A completed project, a promotion, a big sale, etc ... This mass email I have no problem with ... What I have issue with are the people who feel obligated to "REPLY TO ALL" with something to the form of ... "Great job team!" ... or ... "Congrats - huge win."

The action of replying to the email is not something I have an issue with either... It is the DELIBERATE inclusion of everyone on this 3 word email that bugs me.

First of all - When one person does this - it's like saying to other email pile-on-ers "I care more than you do," which instigates and is clearly the core of the actual PILE-ON ...
Secondly - the action SCREAMS of the need to feel important ... like ... "I approve of this email - and just wanted everyone to know that my approval is important."

Managers often feel like public acknowledgement is something that people crave - and I actually think this is kind of messed up. For me, personally, I'd much rather get a personal email or call from my boss (or better - my bosses boss) saying "Hey - you did a great job with XYZ." For me - it would go a lot further than pressing "Reply to All."

While I definitely understand that the act of pressing "delete" takes less than 1 second - so it shouldn't truly bother me - for me - it's less about the deleting the email and more about what would drive people to see the GOOD in the "email pile-on"...

There are plenty of email correspondence instances that are GREAT "reply to all" cases ... I don't mean to discourage this... and ... Un-intentional "Reply to all" mistakes have happened to me, personally, so no bashing there either ... but that is not what I'm talking about with the "Email Pile-on" annoyance...

If you are an Email Pile-on-er ... Think twice the next time you reply-to-all. Not only is an aggregate waste of time (If the email takes an average of 30 seconds to read - and 100 people read it -- that is almost an hour of aggregated wasted company time) ... but ... It doesn't reflect as positive on you as you may think (in my opinion). ;)

BG - "Cover Man"

It's a random goal to have, but I have always wanted to be on a cover of a magazine. Not in a "I'm so important" way ... but more in a "Something I think would be cool" way ...

Well - that goal has officially been attained, thanks to the November 2008 cover of Electronic Retailer Magazine.
While I've bee quoted in a number of articles in my tenure here at Google - I've never been pictured on the cover or part of a cover story. I must say, it certainly is cool that my picture is on the cover, but I'm most proud of the article - in which Vi Paynich does a really good job encapsulating the many ways where Google is trying to make direct marketing more accountable and actionable in their efforts.

I've sent hard copies of the magazine to immediate family and some friends who I thought would appreciate it - but please let me know if you'd like a copy - and I'm happy to put one in the mail for you ...

Thanks to the ERA and Electronic Retailer Magazine for featuring Google in a lot of what they do and especially the November 2008 issue of the magazine. ;)

Cost Per Wear

In general - I'm a "math guy." If a problem can be solved in my head in math terms - I'm much more comfortable than if it's justified without them.

In my personal life - I've been brought up to appreciate money earned. I've been very lucky to have married someone who has the same appreciation. Spending without justification just never sits right with us. This isn't to say we are "cheap" by any stretch of the imagination -- We merely require some form of thoughtful or researched justification before we spend our money.

My wife, in particular, happens to be a very thorough and "dedicated" shopper. She researches purchases, utilizes discounts whenever available and is someone who unquestionably puts the "market research" time in. As a member of the male gender - there are obviously things I will never be able to understand about the opposite sex and vice versa. I believe, however, that I've used my "math mind" to try and bridge the gap in one case.
I think I've come up with a solution for the question: "Should I buy this ______ (insert woman clothing item here)?"

The Answer is: The "Cost per Wear" metric.

Amy and I have come up with a generic "Cost per wear" goal for her clothing.

How much would you pay to rent a specific piece of clothing for a given night? For nice "going out dresses" for Amy - it may be $30 - for example. If she buys a $300 dress and can realistically wear it at least 10 times - than she could justify buying it. If not - then don't. The more she wears the dress - the better the "cost per wear" efficiency becomes. You can have a different "Cost per wear" metric for Sweaters, Boots, or anything really. (I haven't really figured out if Jewelry passes this test - but my guess is that it's more complicated).

This sounds really dorky - but I think it's a solid exercise. Amy is paying more attention to how many times she wears things (in relation to how much they cost). If things from a specific brand last longer - (and hence have a better "cost per wear"), Amy is more likely to buy that brand again in the future.

I, on the other hand, have been able to help Amy out with her shopping questions, without sounding like a "clueless and standard guy."

Comforting Transitions - Solid PR!

My Step-mom and Sister started their own company called Comforting Transitions. The concept is fairly simple - they pack-up the belongings of elderly folks in South Florida.

Usually it's for one of two reasons - either the elderly are moving into a group home or they are moving to their place in heaven... Either way - the demand for a service that takes care of the needed task is clearly there. Typically, the children who don't live in South Florida have to fly down and pack-up their parents who move into a home - which is both cost prohibitive and physically taxing. If they have to pack-up belongings after their parents pass away - that's beyond emotionally exhausting... So - again - the service they provide is filling a sincere need.

Earlier this week - they got some amazing PR... They were included in an article in Businessweek (in the "Personal business Section"). Just wanted to share it with everyone as I thought it was really cool.

Doing my part

I'm doing my part in social media movement by posting some politically charged videos under 5 minutes.

"Don't Vote" Celebrity Pile-on:


I know his "shtick" is the same - and - that he doesn't come close to having the same talent as Leo or Forrest Whitaker, but Jonah Hill flat out CRACKS ME UP. Sarah Silverman also thriving in the Youtube environment (in the video above and below)...

The Big Schlep

Madison Avenue Boxing Experience

Last night concluded 4 months of fairly intense boxing training. I'll take you through the brief version of the experience, but before I went it to that - I wanted to thank everyone who supported me throughout and those (including my parents and in-laws) that were beyond AMAZING fans at the match. I especially want to thank my wife - who through it all certainly wasn't sold on the idea, but supported me 100%.

Anyway - on to the story....

In the beginning of June I got a forward from a long-time buddy who works at an ad agency. It was an application to participate in the Madison Avenue Boxing event. I have always enjoyed the sport of boxing and have been curious of what it would be like to get into the ring, however, I never had the balls to go through with it. BUT - here was my shot - so I went downtown and tried out.

Basically - the qualifications during try-outs were:
1) Do you have no or very little experience boxing (check)
2) Are you somewhat athletic so you can handle yourself throughout training (check)
3) Are you in a weight range where they can easily match you up with someone (check)

So I "made it" and started going down to the gym on the regular. "The Gym" is Trinity Boxing gym downtown. John Snow was our trainer throughout. John/Trinity donated their time and facilities FOR FREE to all of us who committed to the event("Four months free training" is really what go me to go down originally). As an aside - John was really great - he was hard on people when he needed to be, but also helped us get confidence when we need that too.

My outlook throughout training was all about losing weight. I had been pretty regular gym/treadmill guy for a year - but honestly wasn't seeing any results. I decided to switch it up. The first time I went in to try out - I spoke to a guy who was scheduled to box in the Wall Street event in the next week or two. He said he worked hard and it was an intense commitment - but he only sparred 4 times or so...(this was great news for me)

The first month of training was great. I went to the gym 4 times a week - hit the bags, did some drills, and did a bunch cardio. I think in the first month alone I lost 8 pounds... After every single practice, I would literally come home with my clothes weighing triple - as I say in the audio profile - I never sweat so much in my life.

In the 2nd month, the size of the "Madison Avenue Boxing pool" dwindled substantially... this is when we started sparring. So much for 4 times before the match - clearly John realized that more sparring was better than less (I think there were 3 or 4 KO's in the Wall Street event of the 8 fights) - and he decided to throw us into the fire early and often. Let's just say that I needed enormous confidence boosters almost every time after a sparring session. I SUCKED. I got cracked in the face repeatedly - and didn't think I did too much damage on my opponents. I literally felt like a punching bag...Towards the end of the 2nd month - I honestly contemplated quitting... My thought process was that I was far from a having a "fighter mentality" ... I obviously hated getting hit in the face repeatedly - and didn't even get so much joy from connecting with a punch of my own. I wasn't in it to win "the fight" - I was just wanting to lose weight - and by the end of the second month - I had already lost 10 pounds... I could certainly do without waking up every Saturday morning at 730 to go downtown and train/get beat up for 2 hours to start my weekend...

This said - I made a commitment and I was sticking with it. There were certainly times when I dreaded going into the gym and hearing John say "get your head-gear on" .... cuz I knew that meant I was going to have some marks on my face the next day ...I honestly could never look around at any of the guys training and say to myself "I could take that guy" ... I felt they were all hoping to fight me the night of the fight.... But through the third month I got some confidence. Not the confidence that was about being better than ANY of the fighters - but the confidence that I had come a long way and could hold my own.

The weeks leading up to the fight were more anxious than anything else. I got tendinitis in both of my elbows (from missing thrown punches and from gripping my gloves to tight), so after every session - I felt like I had two dead-arms... I had trained hard - and I wasn't about to pull up lame a few weeks before...


People throughout always asked if I knew who I was fighting - and I honestly didn't know until 2 hours before the fight... I ended up fighting Jason from Satchi & Satchi. Him and I worked out a bunch and sparred a bunch during training. I think we were pretty even ... He got the best of me some rounds - I got the best of him some rounds - so it was a good match-up...

The actual day of the fight I was pretty tame. I was anxious for the fight to come and go. Again - my inspiration for the training had nothing to do with the actual fight. However, I had SUCH INCREDIBLE support from family, friends, and co-workers that I certainly wanted to represent myself well in the competition. The fear of getting knocked out or looking stupid certainly loomed in my mind...However... the day of the fight I said to myself that I wouldn't have changed anything in my preparation. I had no regrets - so there was nothing left to do but to go out there and try my best.

And that's what I did. The video of my fight is below - and while I didn't win the fight - I'm proud of the effort I put in during the 4 months. The interesting thing is that I was completely out of gas in the 3rd round (as you'll be able to tell in the video), but I don't think it was necessarily solely a conditioning thing. The adrenaline high was so great for so long - that in the 3rd round - the low of that high just took the wind from me. Jason and I sparred last Thursday and fought 4 rounds, and while I was tired during and after that, it was a fraction of what I felt during the 3rd round last night...












Finally, I again need to thank EVERYONE who supported me. As I've stated many times - I got into this to lose weight - but while I did accomplish that - the feeling of the incredible support I received from family, friends, and fellow Googlers was by far and away the best feeling of the entire experience. Amy, especially, was the usual most incredible supportive wife throughout the entire process (I think the "Bringin' The Heat Buttons" were more talked about than the actual fight - seriously).

I am proud of myself for the accomplishment - but I am more proud of surrounding myself and my life with such amazing people. Thank You!!

Enjoy the video (courtesy of D. Kaul Productions) ;)

Losing Weight = New Clothes?

As many of you know, I've spent the last 3 months training for a Boxing Match that will take place on October 1st. I'm waiting until after the fight to post something to the blog - hoping to give a complete picture of the entire experience...

One thing that I'll write about now, though, is the effects the training has had on my physically. I probably lost 10 pounds in the first 4 weeks - but have plateaued since then ... I have even gained a couple of pounds of muscle since then. While I can see my muscles more toned - the most glaring difference is how my clothes fit...

I like loose clothing. Nothing too tight, especially pants. This is something that is mostly a "comfort" thing - and not so much a "look" thing... As I've gotten older, I've opted for Large T-Shirts over X-Large as I realized the shoulder stitches looked kinda silly on my bicep.

Anyway - I get the feeling that most of my clothes right now look silly on me... I can't say I had any "tight" pants before I started training - but let's just say that most of my shorts and pants are AT LEAST one size too big at this point. I've been trying to make due with utilizing the last hole on my belt, but I'm starting to feel like this looks stupid - especially when I am tucking my shirt into my pants...

My issue is that I don't want to go shopping for completely new clothes.
Is this my insecurity believing that I'm bound to put back the inches after the fight? Probably ... Do I just hate shopping in general? Yes. Do I have limited closet space in my NYC Apartment? Yes.

So - What is a fella to do??

Noise Compensation

(Sorry for the 2 week delay in posts ... been focusing on boxing and traveling)

There is a new Gansavort Hotel being built across the street from my apartment. Before that, there were 2 luxury buildings being built on the other side of the street of where they're building the hotel (Which blocked our view of the Empire State Building btw)...

Manhattan is a crowded place - and noise comes with the territory. Sirens, car honking, the occasional street work, and drunk people yelling at 2 AM on Tuesday nights are standard and to be expected. You actually learn to block all these things out.

What I can't figure out how to block out, however, is the ridiculous drilling, jack-hammering, and banging at 7 AM every day except Sunday. (And yes - I have a feeling that if a high-ranking government official lived in my building - that a 7 AM start-time would suddenly be moved to 10AM..)

And - I'm not talking about a month or two...It's been going on for over a year already... And while I understand that the investment of having these luxury buildings and fancy hotels across the street from me help us in the long-run -- it doesn't help the present day pain.

I think the Gansavort should give us something. Free massages, free nights stay, or whatever once the hotel is finally built. This is no way even close to an equal exchange in value - but - I feel like there should be SOME gesture. A gesture that says - "we know we were a pain in the ass for a while - please don't hate us forever for it." If the city is doing extended street-work that inconveniences residents for an extend period of time - they should give them free Metrocards or a free week of tolls... Again - it's less about the value exchange and more about the principal. Am I crazy?

2008 Olympics Tid-bits

Some random thoughts after the first week of watching the 2008 Summer Olympics:

• Opening Ceremonies were cool - but - that was until the whole "digitally enhanced" and "lip sync-ing" facts came out ... Now they're selling a DVD of it??
  
• NBC seems to have hit a home run in terms of ratings (Single handily due to Michael Phelps) - and I think it's rare these days that you read about "instant success" when big networks spend big money on these types of events. It mostly viewed as a way to make some money back, but mostly as a huge stage for that networks future programming. Speaking of which - I understand Hulu is a rev-share for NBC - but TOTALLY traditional media short-term view on things ... "NBCOlympics.com"??? Hulu seems like a very successful user-friendly platform ... A huge event like the Olympics could have done HUGE things for that -- but ... I think NBC got greedy and blew a huge opportunity for them.
• Speaking of blowing it ... Someone is going to need to explain to me how Coca-Cola, McDonalds, and Johnson & Johnson justify these enormous Olympic sponsorships. Is there analysis that shows that McDonalds sells more value meals in the 4 years after they sponsor the Olympics?
• I know, how can I wait until my 4th bullet-point on Michael Phelps? Well - here goes... The accomplishment is SICK. The kid is SICK. Some of those close races were SICK. You know what also is SICK ...?? The over-promotion. The stupid questions Andrea Kramer would continuous have to ask him - cuz she just asked him questions 15 minutes earlier ...
  
• The comparison of Michael Phelps to Michael Jordan and Tiger Woods? I mean - again - great accomplishment - but NOT EVEN CLOSE! First of all, Tiger and MJ dominate(d) on the big stage for YEARS. Phelps dominates on the big stage twice. Swimming is a sport with less commercial appeal than Tennis or the WNBA ... AND... the elite athletes of our time also know that they have this appeal - so they not only prepare for the competition - but they prepare what to SAY when they do what they expect to do. Michael Phelps can only be "at a loss for words" so many times ... Mr. Phelps did a phenomenal thing last week - but he just doesn't have the Superstar charisma at this point ... Sorry.
• Speaking of Michael Phelps -- Did anyone see where he was talking about going on Facebook and not accepting friend requests from kids who were mean to him in middle school? I mean - over/under on how many friends requests he got after that interview? I'm going with 10,000....
• Gymnastics is not a sport. It's a competition (like a beauty pageant) featuring extremely flexible and daring competitors. In a sport - winners and losers are determined by the play - and not by judges. I was beyond frustrated last night - when I saw the Gold and Bronze medal of the "vault" go to girls who both fell down and stepped out of bounds on their "vaults." Gymnastics is an acrobatic beauty pageant.
• Since when did Beach Volleyball become such an American followed sport? (Oh - since 2 woman wearing skimpy bathing suits could be marketed because they were good)
• While Bob Costas is at his best talking baseball - he's still the best at what he does. Those who disagree, have a much different definition of what hosts and announcers should do in those jobs than I.
• "ReDeem team" - LAME. Dwayne Wade - "THE MAN"
• The Mens 100-yard dash was insane. The 21 year-old who won - started celebrating when he was 80% done - oh - and he still set a world record.
• Finally.... I can't stop thinking what these athletes do when the 16 days are over... I understand why Michael Phelps and NBA stars will be just fine, but what about the 98% of the others? Home Depot would make you believe that they all work for them - but that can't be the case. How do these people have time to train, work, have families. Is the potential medal plus some very worthy attention and national pride worth what seems to be insane dedication? These kids in China get taken away from families at 4 years old and train for 17 years to compete for 4 days every 4 years ... Seems pretty crazy to me...?
  I appreciate every American who has dedicated themselves to representing our country - and I think the practical side of my brain would ask me everyday... "Is it worth it?"
  

GO USA!

Parlaying Hobbies into Money

I recently wrote about my experience at the WPT Boot Camp. That is a good example of people who take hobbies (like Poker) - and try to parlay them into a FULL-TIME income.

For this post, I wanted to highlight a bit lighter fare when it comes to parlaying a hobby into revenue generation. (Not full-time money - or consistent income to count on -- more discretionary-style).

It's middle of August, which means if you try talking to me about anything outside of Fantasy Football, chances are that I'm only half listening to you. Please don't take offense to this -- I'm a Fantasy Football true fanatic.

I started The BigTime fantasy league 11 years ago. As many of my loyal readers know - I take great pride in being the Commissioner. The league is still going strong - and has kept many of the first owners. Being a more "mature" league - it's actually become more about luck than skill. Once you understand the basic math and general philosophy -- I'm not certain there is much of an advantage that one Fantasy Football owner can have over another.... This said - last year I entered 4 Fantasy leagues. 2 "mature" ones and 2 Novice ones... I won the Championship in both of the novice ones... Example of parlaying a hobby into $$.
The truth is - that if the money was more important to me than the entertainment value - you would find me in over 30 "office leagues" or novice leagues. I know I could win money from that "investment"... HOWEVER ... the entertainment value is like no other - and I chose not to do that. In fact - I think I'm only doing 2 leagues this year...

For anti Fantasy Football readers - I have another example...

Most people I know are huge fans of American Idol. Amy is THE BIGGEST fan of the Fox Show, "So you Think You Can Dance." She literally could probably enter a trivia show of random facts about the show - and clean up ... Unfortunately, that particular quiz show doesn't exist, but, she did get a chance to make money based on her expertise... There is a GREAT website that runs "office pools" of sorts for both AI and SYTYCD. Amy and I entered... As did our friends, The Remers... The show just ended last week - and I'm happy to report that both the Remers and Amy parlayed their hobbies into money.... The Remers came in first - netting over $1K and Amy tied for third gaining ~$150 on her $20 "investment." (We goin' to Sizzler!). (I am very proud of my wife for doing this - It was so much fun talking "strategy" with her... hopefully she got a little glimpse into my Fantasy Football experiences)....

So - that's it ... If you're good at something - chances are that there are ways to make some money through it... And ... If something doesn't exist today -- Start it! That's what the information superhighway is all about. :)

Smart and Sad

Earlier today, I needed to purchase a money order. After researching and finding out that my primary bank - Citibank - charges $5.00 for one, yet random Western Union only charges $0.99 - and is less than 1 block from my office -- I decided to go to said Western Union (Pay-O-Matic).

I have to be honest. I have undoubtedly been to "Check Cashing" establishments less than 3 times in my life. I've been lucky enough to always have a primary bank for all check cashing and banking needs...

Anyway, I walk in and see 3 people ahead of me in line and 3 people at "the window." Being one of my first times in such an establishment - I am curiously very aware of my surroundings...
For example, the Pay-O-Matic obviously cashes personal checks (for a small fee), but also checks made out to Corporations... It also sells E-Z Passes, Metro Cards, and Stamps. BUT ... none of these cross selling strategies are the sad AND smart one in which FOUR OF THE SIX people in front of me took advantage of...

The Check Cashing place sells Lotto tickets. I literally hear every person say "Give me 5 Quick-picks", or "I'll take 10 scratch-offs...." Again ... BRILLIANT and SAD at the same time...

While it's sad - and you could probably make some sort of generic socio-economic theories on WHY people do it -- I honestly think that if Citibank or Chase or whoever did the same thing -- that a similar positive increase in lotto tickets would occur... No?

And furthermore, I'd much rather Citibank make money THAT way - then by "nickel and diming" their existing customers on things like Money Order Fees and Foreign Currency Exchange fees (They charge $5.00 -- even if you are changing $10)....

Patients

Last week, my lovely wife lived up to her self-proclaimed klutz reputation... At 7:30 AM, reaching for a Tupperware container, she knocked over a vase - which cracked on her hand - leaving a blood gash which wasn't stopping...
After assessing the situation, I called the nearest Emergency room to see if they were busy or not (If they were - no way we get out of there before 4 hours). The receptionist said "it's empty" so
we go down to Bellevue Emergency room.
3 hours later, Amy and I leave - her gash glued together - and a bunch of gauss rapped around her thumb ... Amy had a very interesting experience which included prisoners in orange jump-suits chained together, shortage of doctors, drunk & bloody man passed out next to her, etc...

So - a few observations before the main one...
1) No Emergency room experience should be expected to be less than 3 hours ... Period.
2) Amy and I were both flabergasted to see with out own eyes, how many people are actually drunk or drugged out on Tuesdays at 9 AM ... Staggering really.
3) The decision to go to the emergency room with a hand gash is something I've done before - but it's a tweener ... What are the other options: Band-aid it up and hope it heals on it's own?

So ... After over 30 years of being a patient - I now know why they are called such a thing ... Patients require extreme patience. It took a big sign in the waiting room that said "please be patient" for it to click for me (I kind of feel stupid that it took so long). Spending time in doctor waiting rooms is painful for me. As it is, I have issues with most doctors I've visited in Manhattan (to clarify - though - I moreso have issue with "the system"). I won't go back to a doctor if they make me wait longer than 30 minutes more than once or twice. If a salesman is always late for appointments with clients - do you think they're going to get the business?
I understand that things happen - but being late is a true pet peeve of mine.

Anyway - I'm going to try and be more of a patient patient in the future. Clearly if the words have been around for a while - it's for a reason.

WPT Boot Camp

For my birthday last year, Amy bought me an amazing present: A spot in the WPT Boot camp. I was supposed to go last August, but due to being sick - I had to postpone. The next convenient (and cash-game oriented) event was this past weekend in Atlantic City.

In short - it was AWESOME. I'm not what anyone would consider a poker expert, nor do I have short-term plans of quiting my job and becoming a professional poker player. I play occasionally, very rarely online - as I enjoy in-person games much more. I don't subscribe to Poker magazines - nor have I read many books on the topic...I understand the basics - but what I found out this weekend, was that I previously truly didn't have a clue.

The WPT Boot Camp is a weekend long training session run by poker professionals. The event I went to was mostly classroom style (Powerpoint slides and lecture), with mixed in "Live Labs" - which is live game analysis of the students. In my opinion, the structure of the weekend wasn't the forumla for success -- it was the ability of the pros to teach the game. They obviously bring in instant credibility, but they were so helpful, down-to-earth, and approachable. The pros at the event this past weekend were: Mark Seif , Nick Brancato , Rick Fuller, and Lee Childs.

I think I probably learned more than the average attendee. I felt like I was at the perfect stage to gain as much knowledge as possible. I'm sure there are a handful of attendees who felt they already mastered parts of the game - but I could use all the help I could get (with having an under-lying basis of basic poker strategy). Below is an over-view of the poker specific skills that I was introduced to:

• Money management (Bankroll) and tracking your play/progress.
  
• Difference between Tournament and Cash Games. While Tournaments are certainly the most publicized poker events -- the bread-and-butter of poker professional income is cash games. Tournaments are just too difficult to CONSISTANTLY win/cash.
  
• Poker success is not about the mythical "reading people" hype. It's about analyzing situations and using statistics to help navigate these situations.
  
• While the cards are definitely a crucial element of the game ... A players POSITION at the table is just as important ... I honestly never truly took so much stock in analyzing this before.
  
• The typical "tells" people like to talk about (Pulse in neck, hands shaking, etc) are NOT close to the most important to the pros .... BETTING TELLS are ... (and I realize that before this weekend, I'm sure I had betting tells) ...This means, I was betting a certain way with good hands vs. another with semi-bluffs. My favorite phrase that was mentioned frequently by Nick B was: "Using deception through consistency" ... If you always bet the same way -- players can't tell if you're bluffing or have the nuts.
• Betting Strategy ... Guidelines on betting/raising/etc to help be consistent.
• Taking ego out of the equation. It's not the end of the world if you fold the best hand - it's gonna happen.

That's just a few examples. There is a booklet of information that was discussed that I'm going to continue to study. I'm probably going to play more online - as it offers a great arena for more practice - but I'm not going to be obsessed.

I really, really enjoyed my experience -- so thank you Amy for a great birthday present! While I definitely recommend the boot camps to anyone who enjoys poker strategy and getting better, my only hesitation is that the weekend is expensive. I think most of us looked at the cost as an investment that you can make back over time at the poker table, but, I definitely see that it's not cheap. It was great, though.

Nordstrom's

I am a pretty typical guy when it comes to shopping. I am definitely about shopping being more of a sprint than a marathon. I like simple, easy, no stress. I like sales. (My step-mother likes to say that I'm like my father in the sense that we both b-line to the sales rack as soon as we enter any store). Huge crowded stores, waiting to try things on, dealing with rude sales people, and $100 t-shirts are sure ways to get me to leave a store and never come back...

My current solution: Nordstrom's

Nordstrom's is known for their world-class customer service and an overall classy and enjoyable experience. They are not, however, an inexpensive option as they are considered a high-end department store. I have found, though, that they are not unreasonably priced - and I can ALWAYS find some kind of items on sale. I am a big fan of Hugo Boss -- and Nordstrom is always in full supply of their clothing...

Which leads me to my experience yesterday. I am in Chicago for work (and pleasure over the weekend). I had known this in advanced - so contacted Nordstrom's to find out if any major sales were going on while I was in town. Unfortunately, they were not - HOWEVER - their anniversary sale is occurring next week.... So ... I strolled over to the store yesterday in hopes to ask if I picked out items then -- could they put the items on hold for a week, ring it up, and send it to me? Answer: "Certainly can!" When I asked if alterations were included in sale items... Answer: "Certainly are!" "How much will it cost to ship it?" $9 (which can be waived apparently)... I ended up buying 3 Hugo Boss suits - all on sale (about $300 off each suit!)

The issue has always been that I live in Manhattan, don't have a car, so don't truly have access to a local Nordstrom's. So - I am forced to go to the one in Town Center when I'm home visiting the folks or when I travel to Chicago or Mountain View for work...

I know sometimes I post about things I don't like or things that annoy me -- so this post is meant to do the opposite. I'm a brand loyal fan of Nordstrom's and I wanted to pass that along.

Online Retail Sales vs. Total Retail Sales

I was talking to my buddy BDS yesterday, who was SHOCKED to hear that online sales were merely 6% of all retail sales. Yes - it's 2008 - and internet shopping is considered mainstream within the social circle of this blogs readership.... however...that's not the norm throughout the country. As an example, I don't know anyone outside of New York City who shops online for their groceries. I believe groceries are a $150 Billion industry....

As a quick glimpse into my everyday job... I'm passionately trying to convince marketing and merchandising executives that e-commerce (online sales) is not a good barometer of online advertising impact. Most marketers use online advertising to drive online sales - and offline advertising for everything else. Clearly more than 6% of shoppers use the internet as a shopping tool - even if they don't use it as the final buying mechanism... While most people will raise their hand when I ask "who in the room has ever used Google or the internet in general to research products that they later buy in the store."...however... you would all be surprised to know how difficult it is to truly convince these marketers to change their behavior...

Here is the breakdown of retail categories and the percentage of sales that online commerce represents (source: State of Online Retailing, Forrester/Shop.org)

Now Serving at Lunch ...A Heart Attack...

My friends know that I'm not shy when bragging about my Google lunch perks... I'll sometimes send out the email menu (which we are no longer aloud to do) - sometimes I'll just talk (annoyingly) endless about it.... Today - I'm doing a first - posting a picture of two of the options .... I can only think of one word to describe them.... SICK.

Lobster Tails?

Amy and I just got back from a Sunday evening Lobster dinner treat.

Lobster isn't cheap - and is clearly a fancy meal of sorts. I feel like anytime I hear the term "lobster tails" - I envision someone in a tuxedo serving something at a $500 per plate dinner...

Amy and I both enjoy eating whole lobsters ...(I taught her how to do it - and I'm very proud that she's got her own skillz now.) Still on the expensive side - eating whole lobsters isn't a truly glamerous activity. It is a lot of work and quite messy - but oh so GOOOOD...

We were both wondering tonight, though, why the "tail" gets all the attention. In both of our opinions - the claw is the best part - which is why we save it for last. Did the "Lobster tail" people just have better PR people???

So - here's a poll (on the right hand side) ... Do you prefer lobster tails or lobster claws?

Family Titles

I spent a couple of days out in LA this week for work. I was able to see my Aunt Ellen, Uncle Bruce, and Cousin Lauren...

My Uncle (my moms brother) mentioned somehow that I don't have to refer to him as "Uncle Bruce" when talking to him. My Aunt made a similar comment to Amy a few months ago. They both said it casually - clearly not annoyed about it -- moreso an acknowledgment that we're all adults -- and for my Uncle to be referred to as "Uncle Bruce" must make it seem like I'm twelve again...

While I understand the concept -- I really can't imagine not having the words "aunt" or "uncle" in front of their names. As I told my uncle after he brought this up -- if he would have brought this up 25 years ago -- it would be a different situation... But after over 30 years of knowing him as "Uncle Bruce" -- I'm unable and uncomfortable excluding the "uncle" preface.

So - this got my thinking ... Am I going to feel the same way with Sydney in 30 years? While - I'm not expecting her to call me "Uncle Bre Bre" 30 years from know -- I think I'll be Uncle Brett" (Or Uncle BG). I wouldn't have an issue if she didn't have the word "uncle" in front -- but I think it's also a way to help young kids filter the family from the friends. To just call me "Brett" would probably confuse her ... As our culture is evolving to a more casual nature - Are family titles going to change over time????

SIDEBAR - Speaking of confusing - for those that don't know -- I have 2 "First Uncles".... both are named Bruce... I have always (and will continue to) refer to them as merely "Uncle Bruce."