In case you haven't seen me in 12 years, I rock a goatee 98% of the time... 

About once a year, I normally get a bit sick of it and decide to shave it off.  For most people this isn't a big deal (and it's not for me), however, I look like a COMPLETELY different person when I shave it off.  So much so that I've honestly had people who've known me for over 5 years look at me like I was a crazy person for talking to them at a party because they didn't recognize me without it...

The truth is, as I told Amy, I am not yet ready to fully commit to being a goatee guy for the rest of my life...While many signs point to this happening - I'm not ready to declare it.

About a week ago I shaved the goatee off.  Partially because I was sick of it, partially because I wanted to see if Alexa would recognize me, partially because everyone says she looks like me so thought I'd enable a much better viewpoint for that observation ...

Anyway ... It's a week later and my goatee is fully back.  Why? 

Well - first of all - every single person that sees me without it says "whoah."  Not the kind of "whoah" that the ultra conservative woman who suddenly dressed a little slutty would get... It's moreso like the 40 year old who suddenly came to work with a mohawk... 
Secondly, I've been asked by at least 10 people "why I did it?"  That kind of question, again, should be asked when there is something more permanent done.  If my sister suddenly got a "mom haircut" - I'd ask her "why she did it" - which to be honest would be my way of telling her that she should grow it back....  My goatee grows back in a week - so if you want to know why I did it - the simple answer is because I can. 
Thirdly, I under-estimated how my goatee provides a bit extra warmth when it's cold out - and it's been freakin freezing this past week.  Note to self -- do my once a year test-run when it's not 9 degrees outside.  (Yes - it's challenging in the summer too because it could provide a strange look if I'm rocking a tan...)

Bottom-line is that I think people are just so used to me with a goatee, that they think I look crazy without it.  I never would have imagined that I'd marry a jewish girl who actually prefers me to have the goatee rather than shave it - but I did...   For now - Amy's vote is fairly influential in the decision - but we'll see what Alexa has to say in a few years ...

Next time - I'll take pictures and post them to the blog...  Until next year, then... 


Tiny Prints - NYT Article

In case you want to know more about what some of my conversations are with clients at work - this NYT article has some insight into it the day-to-day.

I was happy to read that TinyPrints (which is a company Amy and I financially support since the arrival of Alexa) understands the positive impact Adwords has on their business.  ;)


Entertaining is the New Effective

There is a guy, Adam, at work who works in facilities.  (Facilities at our offices deals with building related stuff - maintence, conference rooms, etc) I've never officially met him, never even had a conversation with him. 

Before Adam, there was Carl.  Carl did a similar thing - but was more focused on cafeteria/food responsibilities.  Ditto on never meeting or interacting with him at all.

What the heck am I talking about?

Well both Carl and Adam wrote (and in Adam's case still writes) the most entertaining emails I get in a given week.  The topics border on filtering straight to the trash (meaning I don't have high interest in them), but due to the fact that I have laughed out loud from their emails multiple times in the past -- I'm reading them without question - and I really don't care what their about.  Adam writes an email almost every other week telling the NY office that the elevator is broken.  He makes up long elaborate stories on how The Elevator called in sick, or will write an email in Yoda's voice explaining why elevator working is not today.  No matter what -- I'll read it.  And why is it important? 

Well because when the company wants me to read his email on topics like swine flu prevention or fire safety .... Guess what ... I read them (and I'm not even annoyed by it).  He's got me as a loyal fan - and he's effective at his job because of it.

Marketers should do this! Rather than pay ad agencies all this money for "the killer idea" every other year ... pay some comedians to write emails/twitter messages/whatever and promote it.  Every once in a while, include a message you want me to read.

If I followed my twitter feed (which I don't) and Jim Gaffigan tweeted about Siera Mist every once in a while (which he used to be a spokesman for) - I wouldn't mind.  I may even crave a Siera Mist (or a Sprite - but whatever).
When the Sports guy and Cousin Sal talk insecently about getting beaten with a Subway sub (which I do find as a lame penalty for losing a bet) - I really don't mind that they're talking about it.  They've entertained me - and I like that - and will continue to follow them...