12/19/2008

Scarcity Brings Clarity

We are living in crazy economic times. I have 5 good friends who have all been laid off recently - and these are ALL people who are very smart and valuable contributors to businesses. If I had my own company - I would hire all 5 people....It's crazy! Really, really nuts!

While there can't be much sugar coating on getting laid-off from your job, I genuinely believe that these 5 friends will all be OK in the long-run and perhaps the last few weeks will be "Fillet Mignon disguised as a Shit Sandwich." (I came up with that all by myself - feel free to use it)

A buzz phrase included in almost every mass message here at Google is that "Scarcity brings clarity." The concept that when times are tough - focus and true passion bubble up. You get rid of the waste - and re-focus on the core....
Clearly - I drink the Kool-aid of Googley-ness, but I think GENERALLY (and not specific to Google) - in times like this - most people actually do whatever they need to in order to pay the bills ... BUT... I think that smart and opportunistic people will look at times like this to re-evaluate career paths and goals, overall happiness priority list, etc...

In a conversation with a couple of buddies last week (one in which was laid off), he asked what "the next" business explosion will be from this economic debacle? Stemp and I agree that a career in "alternative energy" certainly is - as an industry - poised for significant growth. I honestly don't have a clue about what specific job functions are available in this market, but that was the first thing to pop into my mind when the question was posed.
My other buddies (JP) first response was "internet commerce." And I was shocked. I mean it's literally my core job focus - and so - I wasn't really sure how to react....

Yes - E-Commerce will grow substantially over the next 10 years - but - knowing what I know, it is more of a function of consumers being more comfortable with buying online and the established traditional retailers catching up from internet pure plays like Amazon, however, I don't see huge "job market growth" coming from E-Commerce .... BUT ... it's not how JP intended it ... and I thought it was interesting...

Basically, as people spend more time looking for jobs, they'll start trying to make money for themselves in the most easily accessible ways ... The Internet clearly represents an easy, accessible and scalable way to network and operate business. Whether people merely start selling things on eBay, start their own businesses (like Barb - who started her own organizational business), start writing blogs and putting ads on it, or even try and become professional poker players - the internet will play a huge role in small business generation in the coming months...

Curious to know what my blog readers think... What's the next industry to explode (in a good way)? What should people without jobs do in this environment?

1 comment:

Bryan said...

my 2 cents......I'm not an industry expert, but I say do what you love! It may not make you "rich", but you will be loaded with happiness. We all hear and somewhat believe that everything happens for a reason. Roll with it even when that reason is very unclear.

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