Comforting Transitions - Solid PR!

My Step-mom and Sister started their own company called Comforting Transitions. The concept is fairly simple - they pack-up the belongings of elderly folks in South Florida.

Usually it's for one of two reasons - either the elderly are moving into a group home or they are moving to their place in heaven... Either way - the demand for a service that takes care of the needed task is clearly there. Typically, the children who don't live in South Florida have to fly down and pack-up their parents who move into a home - which is both cost prohibitive and physically taxing. If they have to pack-up belongings after their parents pass away - that's beyond emotionally exhausting... So - again - the service they provide is filling a sincere need.

Earlier this week - they got some amazing PR... They were included in an article in Businessweek (in the "Personal business Section"). Just wanted to share it with everyone as I thought it was really cool.

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