12/24/2008

Gone Fishing...

I won't be posting for a couple of weeks - just wanted to let y'all know...

If you're a fantasy football fan - are are interested in a fantasy pool for the play-offs ... check out this blog.

Happy New Year and Holidays to all!
BG

12/19/2008

Scarcity Brings Clarity

We are living in crazy economic times. I have 5 good friends who have all been laid off recently - and these are ALL people who are very smart and valuable contributors to businesses. If I had my own company - I would hire all 5 people....It's crazy! Really, really nuts!

While there can't be much sugar coating on getting laid-off from your job, I genuinely believe that these 5 friends will all be OK in the long-run and perhaps the last few weeks will be "Fillet Mignon disguised as a Shit Sandwich." (I came up with that all by myself - feel free to use it)

A buzz phrase included in almost every mass message here at Google is that "Scarcity brings clarity." The concept that when times are tough - focus and true passion bubble up. You get rid of the waste - and re-focus on the core....
Clearly - I drink the Kool-aid of Googley-ness, but I think GENERALLY (and not specific to Google) - in times like this - most people actually do whatever they need to in order to pay the bills ... BUT... I think that smart and opportunistic people will look at times like this to re-evaluate career paths and goals, overall happiness priority list, etc...

In a conversation with a couple of buddies last week (one in which was laid off), he asked what "the next" business explosion will be from this economic debacle? Stemp and I agree that a career in "alternative energy" certainly is - as an industry - poised for significant growth. I honestly don't have a clue about what specific job functions are available in this market, but that was the first thing to pop into my mind when the question was posed.
My other buddies (JP) first response was "internet commerce." And I was shocked. I mean it's literally my core job focus - and so - I wasn't really sure how to react....

Yes - E-Commerce will grow substantially over the next 10 years - but - knowing what I know, it is more of a function of consumers being more comfortable with buying online and the established traditional retailers catching up from internet pure plays like Amazon, however, I don't see huge "job market growth" coming from E-Commerce .... BUT ... it's not how JP intended it ... and I thought it was interesting...

Basically, as people spend more time looking for jobs, they'll start trying to make money for themselves in the most easily accessible ways ... The Internet clearly represents an easy, accessible and scalable way to network and operate business. Whether people merely start selling things on eBay, start their own businesses (like Barb - who started her own organizational business), start writing blogs and putting ads on it, or even try and become professional poker players - the internet will play a huge role in small business generation in the coming months...

Curious to know what my blog readers think... What's the next industry to explode (in a good way)? What should people without jobs do in this environment?

12/17/2008

Houston's to Hillstone in NYC

Friends of mine know that Houston's is probably my favorite restaurant on the planet. I got made fun of in college because my favorite restaurant was a chain ... but ... Yes - that's how it's done when you grow up in South Florida...

Anyway - "The Malester" (my friend) shares my passion for Houston's - and sent me an Eater.com article this morning about Houston's changing it's name to Hillstone in New York City.

What the article fails to mention is the real reason for the name change - which I will share with you all... The REAL reason for the change is the NYC calorie law, where "Restaurants that have 15 outlets nationwide are now required by New York City to list calorie counts on their menus."

SO ... if there are only 2 Hillstones ... the restaurant doesn't have to share it's calorie count on the menu. The secret of really how bad (but how good) the food at Houston's in will remain a secret FOREVER...

12/09/2008

ZocDoc

I am pretty cynical when it comes to my consumer experiences within the medical profession. I get frustrated with the inflexibility of appointment times, the often cold experience with trying new doctors blindly (that these days automatically result in a slew of tests/additional appointments for no truly justified reason), and several other factors ... BUT ... Someone at work just told me of a very cool tool that I wanted to pass along.

I haven't used it yet - but played around quickly earlier today: ZocDoc seems to be an "OpenTable for Doctors and Dentists" ... (it's limited to NY only at this point - but that's how OpenTable started too...)

It offers available appointment times, the ability to filter by specialty and insurance accepted. It also offers reviews (overall, bedside manner, & wait time) - which I think could be really interesting if used at greater scale.

That's it -- just thought I'd share something I thought was pretty cool.

12/08/2008

Noddy, Noddy ... We likes to party...

...We don't cause trouble, we don't bother nobody...

Inspiration of this post comes from Kara G - a co-worker (and occasional blog reader)...

Kara is the QUEEN of the business meeting nod...which some may find pesky, but I do not. As someone who, um, isn't afraid to speak in public settings - it supplies a great source of confidence to the speaker (that you are not boring the heck out of everyone). On the flip side, it does also most likely prompts the speaker to talk for a little longer than planned (so if you're in a rush to conclude the meeting - cut the nodding)...

I'm sure there are those people who nod anytime their superior speaks - regardless of what they are saying - which I guess I could find annoying ... BUT ... as long as you don't discriminate your business meetings nods - I'm OK with it...

I recently had a meeting with some Japanese businessmen, and I was told before the meeting that the Japanese are notorious for incessant nodding while others speak - as they believe it's almost rude not to... Now - I won't go that far - I think it's a respectful gesture that what the speaker is saying resonates with the audience (or at least some people). So - the next time you are in a meeting - and you agree with what's being said -- give a nod or two, you may find it rewarded back to you some day...

12/01/2008

An Airplane Seat First

Amy and I used to book airplane seats next to each other, but recently have been trying to "beat the system" by booking the aisle and window in the same row/side. Out of the first five times we tried this - we had 100% success-rate of not having someone sit in the middle of us.

On the flight back from Florida this past Saturday, however, our plan was unsuccessful.
Normally, this really isn't a big deal. We just do what we normally would have done - and I (most likely) would sit in the middle and Amy would sit by the window (our preferred seat). We assume this because - let's face it - who wouldn't trade a middle seat for the aisle seat??

The answer to that question is ... A complete asshole. And to our unfortunate luck this one time - we encountered the BIGGEST asshole of them all on Saturday night in Seat 12D on Jetblue Flight 382. (Would LOVE to find this guys name to publish his ass-hole-ness to the public).

Here's what went down:
Amy: Excuse me sir - would you mind switching seats with my husband so we can sit next to each other - he's in the aisle.
Asshole in 12D: (pause) I'll take the Window
Amy: Excuse me?
Asshole in 12D: I said - I'll take the Window
Amy: Um - I didn't offer you the Window.... Are you saying that you won't switch with my husband?
Asshole in 12D: I'm saying I want the Window
Amy/I: So you're saying you'd rather the middle seat than the aisle?
Asshole: I'm saying I want the Window.
Amy (obviously beyond frustrated at this point): Well that's not gonna happen....

So - Yes - because we were all stubborn (and the asshole approached the conversation as a negotiation rather than like a normal person) - we flew the 2 hour and 20 minute flight with Amy seated at the Window, Asshole in the middle, and me in the aisle.
Amy and I tried talking over him for the first few minutes of the flight to annoy him - but - given my adverse feelings towards conflict in general, we decided to do what we normally would have done - and just watch TV the whole flight.

It was uncomfortable, annoying, and definitely a "first" that I don't want to experience again... This said, I don't think I would have done anything differently other than maybe phrasing/approaching the original request a little differently...

I still plan on booking the window and aisle for Amy and I moving forward - let's just hope that we don't fly the "asshole skies" rather than the "Friendly skies" again...

11/18/2008

Google Retail blogpost

As many of you read my personal blog -- I thought I'd share my first official Google blog post on the Google Retail blog. It will give you a sense of what I talk to advertisers about on the regular...

11/14/2008

Hoover Goffin (1917-2008)

My Grandpa Hoover Goffin passed away this past Friday. After 91 years with us - he now joins my Grandma Ida in what we all believe is a better place.

To me, my Grandpa Hoover was a simple and exceptionally warm-hearted man. "Such a nice man" was uttered several times since he's passed - and while that statement was the first one to pop into my mind when I started to think of what I'd write on this post - there is more to my grandfather than being such a nice man.

While I won't go into all these things - the things that come to mind first are:
  • He was intellectually curious - choosing a lifetime profession in education - after his many degrees in education from Colby College and Columbia.
  • He loved using words in ways that most people did not ... As an example - he'd say "I was able to negotiate the distance between here and there quite successfully" instead of - "I didn't get lost"... (There are A LOT of sayings like this - and family members who read this should definitely include any they'd like in the comment section below)
  • He was globally cultured, having spent a good amount of time stationed around the world on behalf of the US Army - and loved to speak French - even if the people at the same dinner table didn't speak/understand a lick of it.
I heard very recently at a funeral - that when someone you love and respect passes away, the best thing people can do to honor their life, is take a positive trait or two from that person (that also somewhere lies in yourself) - and anytime somebody comments on that trait -- you acknowledge that you learned this trait from the person who has passed...

A trait that is in me that was also a trait that I believe my grandfather lived his life by - was always unselfishly "doing the right thing." In my grandfathers case - he never made waves or wanted anyone to go out of their way for him. He held low expectations of what he "deserved" and conversely was willing to do almost anything asked of him that he could. He didn't pry into others lives - or judge the way others lived their lives. He was even-keeled and believed his way of life was "doing the right thing."

I like to pride myself in "doing the right thing." This isn't to say that I always actually do the right thing -- but it means that, like my Grandfather, I try and remove excess personal judgment or opinions when deciding how I should act in situations. And although my Grandfather was an educator professionally almost his entire life, this is never something he sat me down to teach me. How come? Well - I believe it's because he never wanted to tell either of my parents how to raise their kids or what to teach them. It was what he believed was "the right thing to do."

To me - this is his legacy to me. Sometimes mis-construed or even incorrect - it's not necessarily clear what is right from wrong - but - if what you decide is good natured and "right" is the basis for living your life... well then you should be able to fall asleep with a smile on your face every night.

And so, Grandpa, I know you fell asleep for eternity with a smile on your face. It may have been a few years longer than you expected - but you lived your life as best you could and as good natured as anyone I know. You will be missed and loved and never forgotten.

11/08/2008

Scammed, Bam, Thank you Ma'am

Just thought I'd share a life lesson with my loyal readers ... Amy and I were fairly lazy today (weather was horrible), so we decided to try and motivate for our evening ... Joel McHale - the funny host/comedian of "The Soup" was performing at Town Hall in NYC ... We didn't have tickets but thought - what the heck - we'll go check out the scene ... If there are tickets - great, if not - we wasted 30 minutes on a night where we didn't have any plans...

We take a cab uptown that drops us off right in front of the theater .... We take no more than 5 steps out of the cab and are drawn in by the ease and charm of a scalper ... He was willing to give us tickets printed off the internet for $5 less than face value... Amy and I certainly had our skepticism, but, our BS meters clearly were out of order after our day of laziness ... After talking down the guy $10 - and having him pulling out a wad of cash - saying "hey - these are my last tickets of the night ... the show is sold out" ... I gave the guy the cash .... walked 10 feet to the door and heard the unfortunate noise I knew was an option ... The scanner wasn't functioning properly - The tickets were no good ... as soon as I heard it, I started walking towards where we bought the tickets, but I knew we were f'd...

In hind-sight, there is so much I wouldn't have done. I totally gave away money in a stupid, idiotic and sucker-like fashion. I am planning to ask my accountant/father-in-law if I can write it off as "giving to charity" but that's just to make myself feel better for being such an idiot ...

We're not the first nor the last people that this is going to happen to - but - I can tell you all that the while I don't foresee a next time I buy tickets from a scalper ... IF there is.... I am going to have them walk in with me (or at least tell them that I want them to and see their reaction).

Shit happens ... Just gotta hope that we learn from it.

11/03/2008

Email Pile-On

If you have worked in a fairly large-sized company in the last 10 year - I'm guessing you've experienced the "Email Pile-on" - but perhaps never known it as such ... It is something that does irritate me, and is a good way for me to think less of you (if I don't know you yet).

An "email pile-on" (a phrase I've totally made up) is when someone sends out a mass email to people (particularly in a business setting - but it doesn't have to be), usually to announce positive news of some kind ... A completed project, a promotion, a big sale, etc ... This mass email I have no problem with ... What I have issue with are the people who feel obligated to "REPLY TO ALL" with something to the form of ... "Great job team!" ... or ... "Congrats - huge win."

The action of replying to the email is not something I have an issue with either... It is the DELIBERATE inclusion of everyone on this 3 word email that bugs me.

First of all - When one person does this - it's like saying to other email pile-on-ers "I care more than you do," which instigates and is clearly the core of the actual PILE-ON ...
Secondly - the action SCREAMS of the need to feel important ... like ... "I approve of this email - and just wanted everyone to know that my approval is important."

Managers often feel like public acknowledgement is something that people crave - and I actually think this is kind of messed up. For me, personally, I'd much rather get a personal email or call from my boss (or better - my bosses boss) saying "Hey - you did a great job with XYZ." For me - it would go a lot further than pressing "Reply to All."

While I definitely understand that the act of pressing "delete" takes less than 1 second - so it shouldn't truly bother me - for me - it's less about the deleting the email and more about what would drive people to see the GOOD in the "email pile-on"...

There are plenty of email correspondence instances that are GREAT "reply to all" cases ... I don't mean to discourage this... and ... Un-intentional "Reply to all" mistakes have happened to me, personally, so no bashing there either ... but that is not what I'm talking about with the "Email Pile-on" annoyance...

If you are an Email Pile-on-er ... Think twice the next time you reply-to-all. Not only is an aggregate waste of time (If the email takes an average of 30 seconds to read - and 100 people read it -- that is almost an hour of aggregated wasted company time) ... but ... It doesn't reflect as positive on you as you may think (in my opinion). ;)

10/29/2008

BG - "Cover Man"

It's a random goal to have, but I have always wanted to be on a cover of a magazine. Not in a "I'm so important" way ... but more in a "Something I think would be cool" way ...

Well - that goal has officially been attained, thanks to the November 2008 cover of Electronic Retailer Magazine.
While I've bee quoted in a number of articles in my tenure here at Google - I've never been pictured on the cover or part of a cover story. I must say, it certainly is cool that my picture is on the cover, but I'm most proud of the article - in which Vi Paynich does a really good job encapsulating the many ways where Google is trying to make direct marketing more accountable and actionable in their efforts.

I've sent hard copies of the magazine to immediate family and some friends who I thought would appreciate it - but please let me know if you'd like a copy - and I'm happy to put one in the mail for you ...

Thanks to the ERA and Electronic Retailer Magazine for featuring Google in a lot of what they do and especially the November 2008 issue of the magazine. ;)

10/13/2008

Cost Per Wear

In general - I'm a "math guy." If a problem can be solved in my head in math terms - I'm much more comfortable than if it's justified without them.

In my personal life - I've been brought up to appreciate money earned. I've been very lucky to have married someone who has the same appreciation. Spending without justification just never sits right with us. This isn't to say we are "cheap" by any stretch of the imagination -- We merely require some form of thoughtful or researched justification before we spend our money.

My wife, in particular, happens to be a very thorough and "dedicated" shopper. She researches purchases, utilizes discounts whenever available and is someone who unquestionably puts the "market research" time in. As a member of the male gender - there are obviously things I will never be able to understand about the opposite sex and vice versa. I believe, however, that I've used my "math mind" to try and bridge the gap in one case.
I think I've come up with a solution for the question: "Should I buy this ______ (insert woman clothing item here)?"

The Answer is: The "Cost per Wear" metric.

Amy and I have come up with a generic "Cost per wear" goal for her clothing.

How much would you pay to rent a specific piece of clothing for a given night? For nice "going out dresses" for Amy - it may be $30 - for example. If she buys a $300 dress and can realistically wear it at least 10 times - than she could justify buying it. If not - then don't. The more she wears the dress - the better the "cost per wear" efficiency becomes. You can have a different "Cost per wear" metric for Sweaters, Boots, or anything really. (I haven't really figured out if Jewelry passes this test - but my guess is that it's more complicated).

This sounds really dorky - but I think it's a solid exercise. Amy is paying more attention to how many times she wears things (in relation to how much they cost). If things from a specific brand last longer - (and hence have a better "cost per wear"), Amy is more likely to buy that brand again in the future.

I, on the other hand, have been able to help Amy out with her shopping questions, without sounding like a "clueless and standard guy."

10/08/2008

Comforting Transitions - Solid PR!

My Step-mom and Sister started their own company called Comforting Transitions. The concept is fairly simple - they pack-up the belongings of elderly folks in South Florida.

Usually it's for one of two reasons - either the elderly are moving into a group home or they are moving to their place in heaven... Either way - the demand for a service that takes care of the needed task is clearly there. Typically, the children who don't live in South Florida have to fly down and pack-up their parents who move into a home - which is both cost prohibitive and physically taxing. If they have to pack-up belongings after their parents pass away - that's beyond emotionally exhausting... So - again - the service they provide is filling a sincere need.

Earlier this week - they got some amazing PR... They were included in an article in Businessweek (in the "Personal business Section"). Just wanted to share it with everyone as I thought it was really cool.

10/07/2008

Doing my part

I'm doing my part in social media movement by posting some politically charged videos under 5 minutes.

"Don't Vote" Celebrity Pile-on:


I know his "shtick" is the same - and - that he doesn't come close to having the same talent as Leo or Forrest Whitaker, but Jonah Hill flat out CRACKS ME UP. Sarah Silverman also thriving in the Youtube environment (in the video above and below)...

The Big Schlep

10/02/2008

Madison Avenue Boxing Experience

Last night concluded 4 months of fairly intense boxing training. I'll take you through the brief version of the experience, but before I went it to that - I wanted to thank everyone who supported me throughout and those (including my parents and in-laws) that were beyond AMAZING fans at the match. I especially want to thank my wife - who through it all certainly wasn't sold on the idea, but supported me 100%.

Anyway - on to the story....

In the beginning of June I got a forward from a long-time buddy who works at an ad agency. It was an application to participate in the Madison Avenue Boxing event. I have always enjoyed the sport of boxing and have been curious of what it would be like to get into the ring, however, I never had the balls to go through with it. BUT - here was my shot - so I went downtown and tried out.

Basically - the qualifications during try-outs were:
1) Do you have no or very little experience boxing (check)
2) Are you somewhat athletic so you can handle yourself throughout training (check)
3) Are you in a weight range where they can easily match you up with someone (check)

So I "made it" and started going down to the gym on the regular. "The Gym" is Trinity Boxing gym downtown. John Snow was our trainer throughout. John/Trinity donated their time and facilities FOR FREE to all of us who committed to the event("Four months free training" is really what go me to go down originally). As an aside - John was really great - he was hard on people when he needed to be, but also helped us get confidence when we need that too.

My outlook throughout training was all about losing weight. I had been pretty regular gym/treadmill guy for a year - but honestly wasn't seeing any results. I decided to switch it up. The first time I went in to try out - I spoke to a guy who was scheduled to box in the Wall Street event in the next week or two. He said he worked hard and it was an intense commitment - but he only sparred 4 times or so...(this was great news for me)

The first month of training was great. I went to the gym 4 times a week - hit the bags, did some drills, and did a bunch cardio. I think in the first month alone I lost 8 pounds... After every single practice, I would literally come home with my clothes weighing triple - as I say in the audio profile - I never sweat so much in my life.

In the 2nd month, the size of the "Madison Avenue Boxing pool" dwindled substantially... this is when we started sparring. So much for 4 times before the match - clearly John realized that more sparring was better than less (I think there were 3 or 4 KO's in the Wall Street event of the 8 fights) - and he decided to throw us into the fire early and often. Let's just say that I needed enormous confidence boosters almost every time after a sparring session. I SUCKED. I got cracked in the face repeatedly - and didn't think I did too much damage on my opponents. I literally felt like a punching bag...Towards the end of the 2nd month - I honestly contemplated quitting... My thought process was that I was far from a having a "fighter mentality" ... I obviously hated getting hit in the face repeatedly - and didn't even get so much joy from connecting with a punch of my own. I wasn't in it to win "the fight" - I was just wanting to lose weight - and by the end of the second month - I had already lost 10 pounds... I could certainly do without waking up every Saturday morning at 730 to go downtown and train/get beat up for 2 hours to start my weekend...

This said - I made a commitment and I was sticking with it. There were certainly times when I dreaded going into the gym and hearing John say "get your head-gear on" .... cuz I knew that meant I was going to have some marks on my face the next day ...I honestly could never look around at any of the guys training and say to myself "I could take that guy" ... I felt they were all hoping to fight me the night of the fight.... But through the third month I got some confidence. Not the confidence that was about being better than ANY of the fighters - but the confidence that I had come a long way and could hold my own.

The weeks leading up to the fight were more anxious than anything else. I got tendinitis in both of my elbows (from missing thrown punches and from gripping my gloves to tight), so after every session - I felt like I had two dead-arms... I had trained hard - and I wasn't about to pull up lame a few weeks before...


People throughout always asked if I knew who I was fighting - and I honestly didn't know until 2 hours before the fight... I ended up fighting Jason from Satchi & Satchi. Him and I worked out a bunch and sparred a bunch during training. I think we were pretty even ... He got the best of me some rounds - I got the best of him some rounds - so it was a good match-up...

The actual day of the fight I was pretty tame. I was anxious for the fight to come and go. Again - my inspiration for the training had nothing to do with the actual fight. However, I had SUCH INCREDIBLE support from family, friends, and co-workers that I certainly wanted to represent myself well in the competition. The fear of getting knocked out or looking stupid certainly loomed in my mind...However... the day of the fight I said to myself that I wouldn't have changed anything in my preparation. I had no regrets - so there was nothing left to do but to go out there and try my best.

And that's what I did. The video of my fight is below - and while I didn't win the fight - I'm proud of the effort I put in during the 4 months. The interesting thing is that I was completely out of gas in the 3rd round (as you'll be able to tell in the video), but I don't think it was necessarily solely a conditioning thing. The adrenaline high was so great for so long - that in the 3rd round - the low of that high just took the wind from me. Jason and I sparred last Thursday and fought 4 rounds, and while I was tired during and after that, it was a fraction of what I felt during the 3rd round last night...












Finally, I again need to thank EVERYONE who supported me. As I've stated many times - I got into this to lose weight - but while I did accomplish that - the feeling of the incredible support I received from family, friends, and fellow Googlers was by far and away the best feeling of the entire experience. Amy, especially, was the usual most incredible supportive wife throughout the entire process (I think the "Bringin' The Heat Buttons" were more talked about than the actual fight - seriously).

I am proud of myself for the accomplishment - but I am more proud of surrounding myself and my life with such amazing people. Thank You!!

Enjoy the video (courtesy of D. Kaul Productions) ;)

9/15/2008

Losing Weight = New Clothes?

As many of you know, I've spent the last 3 months training for a Boxing Match that will take place on October 1st. I'm waiting until after the fight to post something to the blog - hoping to give a complete picture of the entire experience...

One thing that I'll write about now, though, is the effects the training has had on my physically. I probably lost 10 pounds in the first 4 weeks - but have plateaued since then ... I have even gained a couple of pounds of muscle since then. While I can see my muscles more toned - the most glaring difference is how my clothes fit...

I like loose clothing. Nothing too tight, especially pants. This is something that is mostly a "comfort" thing - and not so much a "look" thing... As I've gotten older, I've opted for Large T-Shirts over X-Large as I realized the shoulder stitches looked kinda silly on my bicep.

Anyway - I get the feeling that most of my clothes right now look silly on me... I can't say I had any "tight" pants before I started training - but let's just say that most of my shorts and pants are AT LEAST one size too big at this point. I've been trying to make due with utilizing the last hole on my belt, but I'm starting to feel like this looks stupid - especially when I am tucking my shirt into my pants...

My issue is that I don't want to go shopping for completely new clothes.
Is this my insecurity believing that I'm bound to put back the inches after the fight? Probably ... Do I just hate shopping in general? Yes. Do I have limited closet space in my NYC Apartment? Yes.

So - What is a fella to do??

9/10/2008

Noise Compensation

(Sorry for the 2 week delay in posts ... been focusing on boxing and traveling)

There is a new Gansavort Hotel being built across the street from my apartment. Before that, there were 2 luxury buildings being built on the other side of the street of where they're building the hotel (Which blocked our view of the Empire State Building btw)...

Manhattan is a crowded place - and noise comes with the territory. Sirens, car honking, the occasional street work, and drunk people yelling at 2 AM on Tuesday nights are standard and to be expected. You actually learn to block all these things out.

What I can't figure out how to block out, however, is the ridiculous drilling, jack-hammering, and banging at 7 AM every day except Sunday. (And yes - I have a feeling that if a high-ranking government official lived in my building - that a 7 AM start-time would suddenly be moved to 10AM..)

And - I'm not talking about a month or two...It's been going on for over a year already... And while I understand that the investment of having these luxury buildings and fancy hotels across the street from me help us in the long-run -- it doesn't help the present day pain.

I think the Gansavort should give us something. Free massages, free nights stay, or whatever once the hotel is finally built. This is no way even close to an equal exchange in value - but - I feel like there should be SOME gesture. A gesture that says - "we know we were a pain in the ass for a while - please don't hate us forever for it." If the city is doing extended street-work that inconveniences residents for an extend period of time - they should give them free Metrocards or a free week of tolls... Again - it's less about the value exchange and more about the principal. Am I crazy?

8/18/2008

2008 Olympics Tid-bits

Some random thoughts after the first week of watching the 2008 Summer Olympics:
  • Opening Ceremonies were cool - but - that was until the whole "digitally enhanced" and "lip sync-ing" facts came out ... Now they're selling a DVD of it??
  • NBC seems to have hit a home run in terms of ratings (Single handily due to Michael Phelps) - and I think it's rare these days that you read about "instant success" when big networks spend big money on these types of events. It mostly viewed as a way to make some money back, but mostly as a huge stage for that networks future programming. Speaking of which - I understand Hulu is a rev-share for NBC - but TOTALLY traditional media short-term view on things ... "NBCOlympics.com"??? Hulu seems like a very successful user-friendly platform ... A huge event like the Olympics could have done HUGE things for that -- but ... I think NBC got greedy and blew a huge opportunity for them.
  • Speaking of blowing it ... Someone is going to need to explain to me how Coca-Cola, McDonalds, and Johnson & Johnson justify these enormous Olympic sponsorships. Is there analysis that shows that McDonalds sells more value meals in the 4 years after they sponsor the Olympics?
  • I know, how can I wait until my 4th bullet-point on Michael Phelps? Well - here goes... The accomplishment is SICK. The kid is SICK. Some of those close races were SICK. You know what also is SICK ...?? The over-promotion. The stupid questions Andrea Kramer would continuous have to ask him - cuz she just asked him questions 15 minutes earlier ...
  • The comparison of Michael Phelps to Michael Jordan and Tiger Woods? I mean - again - great accomplishment - but NOT EVEN CLOSE! First of all, Tiger and MJ dominate(d) on the big stage for YEARS. Phelps dominates on the big stage twice. Swimming is a sport with less commercial appeal than Tennis or the WNBA ... AND... the elite athletes of our time also know that they have this appeal - so they not only prepare for the competition - but they prepare what to SAY when they do what they expect to do. Michael Phelps can only be "at a loss for words" so many times ... Mr. Phelps did a phenomenal thing last week - but he just doesn't have the Superstar charisma at this point ... Sorry.
  • Speaking of Michael Phelps -- Did anyone see where he was talking about going on Facebook and not accepting friend requests from kids who were mean to him in middle school? I mean - over/under on how many friends requests he got after that interview? I'm going with 10,000....
  • Gymnastics is not a sport. It's a competition (like a beauty pageant) featuring extremely flexible and daring competitors. In a sport - winners and losers are determined by the play - and not by judges. I was beyond frustrated last night - when I saw the Gold and Bronze medal of the "vault" go to girls who both fell down and stepped out of bounds on their "vaults." Gymnastics is an acrobatic beauty pageant.
  • Since when did Beach Volleyball become such an American followed sport? (Oh - since 2 woman wearing skimpy bathing suits could be marketed because they were good)
  • While Bob Costas is at his best talking baseball - he's still the best at what he does. Those who disagree, have a much different definition of what hosts and announcers should do in those jobs than I.
  • "ReDeem team" - LAME. Dwayne Wade - "THE MAN"
  • The Mens 100-yard dash was insane. The 21 year-old who won - started celebrating when he was 80% done - oh - and he still set a world record.
  • Finally.... I can't stop thinking what these athletes do when the 16 days are over... I understand why Michael Phelps and NBA stars will be just fine, but what about the 98% of the others? Home Depot would make you believe that they all work for them - but that can't be the case. How do these people have time to train, work, have families. Is the potential medal plus some very worthy attention and national pride worth what seems to be insane dedication? These kids in China get taken away from families at 4 years old and train for 17 years to compete for 4 days every 4 years ... Seems pretty crazy to me...?
    I appreciate every American who has dedicated themselves to representing our country - and I think the practical side of my brain would ask me everyday... "Is it worth it?"
GO USA!

8/11/2008

Parlaying Hobbies into Money

I recently wrote about my experience at the WPT Boot Camp. That is a good example of people who take hobbies (like Poker) - and try to parlay them into a FULL-TIME income.

For this post, I wanted to highlight a bit lighter fare when it comes to parlaying a hobby into revenue generation. (Not full-time money - or consistent income to count on -- more discretionary-style).

It's middle of August, which means if you try talking to me about anything outside of Fantasy Football, chances are that I'm only half listening to you. Please don't take offense to this -- I'm a Fantasy Football true fanatic.

I started The BigTime fantasy league 11 years ago. As many of my loyal readers know - I take great pride in being the Commissioner. The league is still going strong - and has kept many of the first owners. Being a more "mature" league - it's actually become more about luck than skill. Once you understand the basic math and general philosophy -- I'm not certain there is much of an advantage that one Fantasy Football owner can have over another.... This said - last year I entered 4 Fantasy leagues. 2 "mature" ones and 2 Novice ones... I won the Championship in both of the novice ones... Example of parlaying a hobby into $$.
The truth is - that if the money was more important to me than the entertainment value - you would find me in over 30 "office leagues" or novice leagues. I know I could win money from that "investment"... HOWEVER ... the entertainment value is like no other - and I chose not to do that. In fact - I think I'm only doing 2 leagues this year...

For anti Fantasy Football readers - I have another example...

Most people I know are huge fans of American Idol. Amy is THE BIGGEST fan of the Fox Show, "So you Think You Can Dance." She literally could probably enter a trivia show of random facts about the show - and clean up ... Unfortunately, that particular quiz show doesn't exist, but, she did get a chance to make money based on her expertise... There is a GREAT website that runs "office pools" of sorts for both AI and SYTYCD. Amy and I entered... As did our friends, The Remers... The show just ended last week - and I'm happy to report that both the Remers and Amy parlayed their hobbies into money.... The Remers came in first - netting over $1K and Amy tied for third gaining ~$150 on her $20 "investment." (We goin' to Sizzler!). (I am very proud of my wife for doing this - It was so much fun talking "strategy" with her... hopefully she got a little glimpse into my Fantasy Football experiences)....

So - that's it ... If you're good at something - chances are that there are ways to make some money through it... And ... If something doesn't exist today -- Start it! That's what the information superhighway is all about. :)

8/06/2008

Smart and Sad

Earlier today, I needed to purchase a money order. After researching and finding out that my primary bank - Citibank - charges $5.00 for one, yet random Western Union only charges $0.99 - and is less than 1 block from my office -- I decided to go to said Western Union (Pay-O-Matic).

I have to be honest. I have undoubtedly been to "Check Cashing" establishments less than 3 times in my life. I've been lucky enough to always have a primary bank for all check cashing and banking needs...

Anyway, I walk in and see 3 people ahead of me in line and 3 people at "the window." Being one of my first times in such an establishment - I am curiously very aware of my surroundings...
For example, the Pay-O-Matic obviously cashes personal checks (for a small fee), but also checks made out to Corporations... It also sells E-Z Passes, Metro Cards, and Stamps. BUT ... none of these cross selling strategies are the sad AND smart one in which FOUR OF THE SIX people in front of me took advantage of...

The Check Cashing place sells Lotto tickets. I literally hear every person say "Give me 5 Quick-picks", or "I'll take 10 scratch-offs...." Again ... BRILLIANT and SAD at the same time...

While it's sad - and you could probably make some sort of generic socio-economic theories on WHY people do it -- I honestly think that if Citibank or Chase or whoever did the same thing -- that a similar positive increase in lotto tickets would occur... No?

And furthermore, I'd much rather Citibank make money THAT way - then by "nickel and diming" their existing customers on things like Money Order Fees and Foreign Currency Exchange fees (They charge $5.00 -- even if you are changing $10)....