7/30/2007
My London visit
Before I get into the business aspects -- I generally had a much better experience in London this time around than I did 10+ years ago. The food was much better than I remember it, and the people I actually had conversations with didn't seem to mind that I was American. (Although I was amazed to find that London Tube riders were much ruder than NYC subway riders)
Also of note - last week was the first time in my memory that jet-lag truly kicked my butt. For the first day or two - my body was real screwed up. In fact, the first night of sleep - I woke up at 2:30 AM and was up for good. I went to the gym in the hotel at 4:30 AM ... which was definitely the first time that's ever happened.
Speaking of first times - it was my first time visiting the city of Manchester. As my pseudo tour guide (who lived in NY for 7 years) told me -- it's like Boston, but smaller and cleaner. And that was pretty spot on. I was only there for about 24 hours, but I really liked the city (minus the fact that the pound is worth 2x of a dollar).
On the business side - I was a bit taken back initially at some of the conversations I was having. It was like I traveled in an Internet marketing time machine to the US in 2005. The same objections and conversations that I was having with U.S. retailers 2 years ago -- our London and Manchester teams were having last week. This is no knock on anyone at all -- I just find it so interesting. Here's an Internet economy that is apparently larger than the US, yet the US is 2 years ahead of England in online marketing....
Given the fact that I travel a lot for work, it was definitely cool to travel overseas for a change. It was a good experience and I met some great people, but I don't see myself doing this regularly or anytime soon.
7/22/2007
My iPhone!

This said - after 2 days of ownership - I'm proud to proclaim that the iPhone is as cool as advertised.
Everything is typical apple: Sleek design, light weight, enormous colorful screen, nifty and futuristic sounds, intuitive interface and just overall coolness.
The publicly discussed drawbacks are there: slow internet connection, weak battery and expensive price-tag. But as I've never had fast internet connection on my personal cell phone, I am OK with plugging the phone in everyday, and never spend much money on myself -- I am accepting of the drawbacks.
The reaction people have (including random strangers), is pretty interesting to witness. I went to buy a suit today -- and the salesman wanted to talk more about the phone than he did about the prospective purchase I was going to make.
The interface will take me some time to master, such as the touch screen keyword and shortcut type tricks -- but all-in-all -- I'm loving my new phone... I'm sure I'll keep you posted.
7/17/2007
My favorite business mag in trouble
I've been reading Business 2.0 since it's beginning (1998). I find the subject and stories consistently interesting, educational, and relevant. I am not a huge magazine reader on the regular (minus fantasy football and baseball themes) - but it's fair to say that I've been reading Business 2.0 usually cover-to-cover on a monthly basis.
What's upsetting is that it seems like it was a corporate blunder that's causing the downturn. Apparently, when Time Inc. restructured its sales staff, the magazine started declining in ad revenue. With the consolidation, the sales staff was focused on selling higher priced titles in the "family" such Fortune, Money magazine, and others... If there was a dedicated Business 2.0 sales team - perhaps the company would be doing better... I mean - circulation hasn't declined year over year ... but it seems like ad revenue has.
If you're a loyal Business 2.0 reader - please join me in emailing Time Inc "Business and Finance" management staff members. I've written them an email today asking them not to stop the magazine. I have my fingers crossed. I've also joined this facebook group: I read Business 2.0 - and want to keep reading. (yes - this was my first time signing up for Facebook)
7/14/2007
Fresh Direct Downslide
Over the last 6 months, I've found the service and quality of food has rapidly declined, while the prices have gone up at a similar pace. The problem is -- I'm still in love with the convenience and I haven't found something that suits me better. The website knows our past orders, which makes ordering consistently beyond easy. We have a doorman, which makes scheduling the deliveries fairly stress-free (although we realize we can't leave our raw food down there for any major amount of time). And best of all -- we never have to step foot into a small, over-priced Manhattan grocery store...
The problem is - the products and service are decreasing so badly - that the allure of these conveniences is fading... The fruits and vegetables come in poor condition, anything delicate usually comes at least part broken, and the delivery guys aren't what I would call "happy to be there." To this end, it looks like their policy on "no tipping" (from the beginning - which they even touted in their commercials) has changed. Look below for their new tipping policy which is posted on their FAQ of the website:
You are under no obligation to tip but have the option of providing a nominal tip if you feel that you've received exceptional service. FreshDirect delivery personnel are not permitted to solicit tips under any circumstances.I actually thought I'd tip the delivery guy today -- but he was 5 minutes from being late -- and he was rude... Given the status of our groceries -- I'm happy I didn't tip him...
Anyway -- I wanted to share my thoughts -- as I'm sure many of you have heard me praise the service in the past... If anyone knows of good alternatives in NYC - please holla at me.
7/08/2007
The Good Sore
So what is "the good sore"? Well, the best example is when you have a good work-out and you feel it the next day or day after. By "feel it" I mean that your body acknowledges that you extended muscles more than they're used to... Notice my used of the word "acknowledge" rather than "scream at." I don't consider the "good sore" to be when you're forced to hunch over and walk around like a 98-year old...It's more of a minor feeling that doesn't hinder your daily activities...yet, you still know it's there.
Anyway, I've equated this feeling to a completely different scenario. Living in NYC, there is always something going on. As individuals, we don't always feel like partaking in some of these festivities. Back in the days of "BG the bachelor," I would often convince myself to partake, by thinking of the potential for "the good sore."
So here's an example... It's a Thursday in the summer... you've had a really long week, but some friends are pestering you to go out. Some friend of a friend has mustered up a group of younger girls who want to go out and go dancing at a lounge. You're not totally feeling it - but you convince yourself to power through... Long story short ... you have a great time. You're out till 4 in the morning, and you wake up 3 hours later preferably lying next to one of the lady-friends you went out with... You clearly have gotten a small fraction of necessary sleep and your alarm is the most annoying sound in the world. After the uncomfortable pleasantries with your visitor, you get ready for work....
Throughout the day, you really feel like you've been tortured by a member of the "Covenant" on Alias -- but the good sore helps you through the day. Although you're beat up -- your mind acknowledges that you truly lived life the night before...
That's the good sore. The times when you decide to do something against your body's better judgement, and you end up with a positive experience. This doesn't have to be the example I mentioned. It can be an all-nighter that a student puts in and gets an "A" because of it. It's when a parent spends all night putting together a toy for their child, and then seeing the look on the child's face, regardless of how tired you are.
Sore is typically used in the negative context. I guess my point is that it doesn't always have to be. There is such a thing as "the good sore."
6/28/2007
Two NBA thoughts
"Who is the best player of all-time" is probably the most popular sports debate topics ever. Rarely is there one conclusive answer to the question - as there are varying viewpoints from different generations, different sports philosophies, different regions of the country/world, etc.
Growing up, the NBA was my favorite sport and Magic Johnson was the type of player I wanted to emulate. Understanding that I was never going to be 6' 9'', I still loved his game. I'm sure there was some time when I thought Magic was the best of all time ... although I don't today. Him and Bird undoubtedly made a enormous impact on the league like no one else - but I'm not sure either was the best. Magic ended up with 5 NBA Championships, Bird ended up with 3.
Michael Jordan is probably the most popular choice as best NBA player ever. It's hard to argue MJ's impact on the global game, his dominance, and sheer beauty playing the game. MJ ended his career with 6 NBA Championship.
There are a bunch of other players of mention in the category such as Wilt, Kareem, Oscar, etc.
But then there's Bill Russell ... who I never saw play. They guy has 10 championship rings - more than any other player! I used to think that the 10 championships were almost enough to give Russell the crown ... but then Robert Horry comes along.
"Big shot Rob" - as Wilbon likes to call him - has been a solid role player on 7 championship teams! More than Jordan, more than Magic, more than Bird, more than Wilt..... You get the picture. Bottom-line, Robert Horry ruins the claim of Bill Russell's as the best player of NBA history - and I think that's sad.
My second NBA thought: When are teams going to learn -- Drafting big, white centers in the top 10 is a huge mistake.
What was Sacramento thinking tonight? Spencer Hawes??
I honestly cannot remember a 7-foot-plus white center being drafted high who actually has an impact on his team. Rafael Araujo? Chris Mihm? Nikoloz Tskitishvili? Chris Kaman? (solid role player - c'mon)
6/19/2007
Toilets in Mountain View Office
Well, today, I figured out what I really want to come to NY next... The toilets in the bathrooms here are AMAZING. You may think I'm either over-exaggerating or ridiculous... but hear me out.
First and foremost - who likes taking a deuce at work? NO ONE! Well - I've got to admit that if I had toilets like the ones we have here.... I may try and hold it in to ONLY do it at work.
Check it -- Each stall has a square panel on the right side of it -- about waist high standing up. There are 4 controls on the panel - which become at eye-level while sitting down:
1) Heat Control -- Yes -- the seats are being consistently heated so that when you sit down - it's comfortably warm. There are controls to move the temperature higher or lower, but in my brief experience tinkering wasn't necessary...the temperature was perfect at initial contact.
2 & 3) Rear and Frontal (for the ladies) "rinse" controls. Now, I've never been a "bidet guy"... Partially because bidets are rare, but primarily because it looks uncomfortable. Who wants to do their business on the toilet, then move (with your pants down) and crouch over another apparatus. It just doesn't scream "refreshing" to me. Well, these toilets solve that problem. The rear and frontal rinse buttons enable you to efficiently and refreshingly take care of your washing business. There are water temperature controls for these features as well.
4) Dryer - After you rinse with water - you of course need a dryer - which temperature is able to be set on the panel. I obviously used TP as well -- but I'm guessing because I'm a novice at it. I can foresee figuring out a way to ensure that the embedded rinse and air dryer combo is sufficient enough.
That's it. I felt the need to share. I've tried looking into how much one of these costs for my home, but haven't found it online yet ... I need to do a bit more researching...
6/14/2007
Political Debate Youtube style
Today the leading online video site and CNN announced an interesting format of upcoming Republican and Democratic debates whereby all of the questions will come from uploaded Youtube videos. I know I'll catch a little grief about promoting some Youtube announcement -- but I thought it was cool. I'm sure the entire events will be available on the site afterwards as well. Check out the announcement below.
6/11/2007
Metaphor - "Nah Mean"
Becca has been working the record industry for a few years now - and came across Metaphor (the rapper in the video below) a few years ago. The kid is young - but apparently getting some real-deal hype. It's great for to see them start to see some momentum - so wanted to do my part in the "social media" world and share his new video. If you're a hip-hop fan - I hope you enjoy.
6/08/2007
Seat un-taken
The details of the two day festivities were exceptionally planned. One of the highlights was renting out AT&T Ballpark (while the Giants played on the road) for a huge party for the 900 of us attendees. We had celebrity MC for our yearly talent show (Carson Daly), but I'd have to say the highlight of the "wow factor" is in the following story:
I'm assuming most of you have attended a large conference in a hotel ballroom before. Seats were set-up in 10 seat round table formats. On Thursday morning, my buddy and I headed into the ballroom looking for seats. It was mildly crowded, but we found a table with no one else at it... I sat in the seat with direct straight view to the humongous stage and screen ... My buddy (JJ), being the "guys-guy" we both are -- felt we needed some elbow room -- so we left a seat in-between him and I.
Before starting the days session -- our VP kept telling people in the back rows to move up closer. Given the influx of people --- JJ and I both thought separately of moving next to each other, as to not have someone we didn't know sit in-between us, but we didn't do anything. A petite girl who'd been at the company for 2 weeks sat in-between us....
Anyway - the morning session was dedicated to clients coming in to talk to us about their marketing initiatives, how they thought we can serve them better, etc. Representatives from 4 companies including AT&T and Cadillac did the honors. After the session - they announced that there was a surprise... They were giving away prizes - including Gift cards for AT&T products (excluding the iPhone) as well as a new 2008 Cadillac (that hasn't even been built yet). They instructed us to look under our seats to see if we won anything.....
By now - I'm supposing you guessed it ...... THE GIRL WHO SAT IN-BETWEEN MY BUDDY AND I WON THE CAR!!! The seat in-between us won -- which by the way -- is the reason why they told everyone in the back row to move up ... They knew that no one was sitting in the winning seat...
Imagine if no one sat there --- my buddy and I woulda had to wrestle for the car!
I told myself that I'd give it one day of frustration -- and that I'd have to move on after that. And no - I couldn't sleep a wink on the red-eye flight home last night ... I was still thinking about it.
6/04/2007
Stepping in dog poop
1) Seriously People -- Curb your freakin dogs!!
I'm not a dog lover nor a dog hater. I don't see Amy and I ever owning our own dogs -- but we aren't against them at all ...We actually like playing with family and friends dogs... What we are against is committing ourselves to the responsibility of properly taking care of a non-human. Part of this responsibility is scooping the dogs excrement off the street - putting it in a bag - and throwing it away. EVERY TIME!
Do the people who decide not to pick-up their dog crap think it's going to magically disappear? Well - their half-correct ... it's going to disappear onto someone else's shoe! Not what I would call good Karma people...
2) Although the instant feeling of frustration right as you realize you stepped in crap is a bad one ... I found a worse feeling than this (and it's not getting on an elevator with the crap still on your shoe - praying the smell will not be too potent)...The winner of the worst part of stepping in dog crap during a work day is ..... Digging the crap out of your shoe in your companies bathroom, as several people come in and try to empathize... (and for the record, saying '' Oh man - that sucks" ...doesn't make someone feel any better)
3) I'm wondering how long my new doggy-doodoo radar walk is going to last. My approach to walking on the street has been temporarily altered. I'm now overly keen of looking down to see where my feet are going to step on the sidewalk -- and yes -- I'm even more appalled how much dog crap is on the sidewalks -- (SEE Point #1 please!!)
6/01/2007
Congrats Felchy and Dana!

For those of you who I told the "bagel for dinner" story to -- Felch is the renown author of the phrase.
Felch is the center of a lot of friendly abuse (mostly by Colediggy), but on occasions like this -- I've gotta try and show nothing but happiness for the guy. I'm looking forward to snapping a picture of you taking a little snooze while your groomsman walk down the aisle... (Sorry - I couldn't resist).
In all seriousness -- Congrats to you both! It's great to see you both so happy!
5/29/2007
How long have I been blogging?
Long before I starting working at Google (the owner of blogger -- which sparked my initial interest to see what blogging was about), I studied abroad in Sevilla, Spain. At that point, I had 2 years of "World Wide Web" exposure -- and was entrenched in communicating via email for about a year or so through my @umich.edu address. Knowing I wouldn't be able to access this account in Spain -- I got my brettg@hotmail account (yes - it was that early) to communicate with friends and family while I was in Europe.
I had every intention to keep interested parties up-to-date with my activities and experiences, although I honestly under-estimated the massive effort and lack of computer time I would actually have. My solution to this issue was to create a mass email on a weekly (or bi-weekly) basis giving highlights of my study abroad experiences. So - yes - I consider myself a blogger since 1997.
The main difference, of course, is that my current effort is:
A) Available for total public consumption rather than merely 25 people on an email string
B) More easily archive-able (if that's even a word) -- so that hopefully one day I can use these web pages as a way to reminisce.
Interestingly enough, when I wrote the mass email -- most people weren't satisfied. It seemed as if everyone wanted their own personal attention. Fast forward 10 years -- and I get grief from people for not writing enough...
5/23/2007
Cooling Down
For some reason -- my body and face/head in particular, takes a very long time to cool down. This causes any subsequent activity whatsoever to result in a minor (and sometimes major) post work-out sweat attack. Clearly for many reasons this is annoying and worrisome given that it hasn't even gotten hot and muggy yet (and yes - I do take the subway to work - so this could turn into a major problem this summer).
I've always been a morning shower person because I like the feeling of starting the day fresh. With the increased body heat issue - I have a cheapened "morning fresh" feeling. Now, I want to point out that this issue isn't odor related. It's the mere annoyance of sweating while in dress clothes on a daily basis.
I've purchased some Dri-fit shirts (which aren't spandex btw) - which have helped the torso sweat decrease during the gym session - but my head is still like a furnace for about an hour after my workout. Additionally, I've been drinking A LOT of water during and after the work-out to try and cool down. This helps a little as well, but it's unfortunately not the total cure. I've tried the cold shower - but that hasn't helped at all...
Does anyone have any additional suggestions?
5/17/2007
RSS Feeds
I consume a lot of online media. Most people I know do. And while this post isn't intended to be one of my Google promotion pieces, I will just say that one of the main reasons why Google is so successful is that it helps people get through the massive clutter that is the Internet to find what they were looking for.
In the case of RSS feeds -- we as users are already fairly certain of what we want - and rather than search for it - it's probably preferred if it were merely delivered. So yes, rather than going to the store everyday to pick-up a newspaper, we want it delivered to our house. The difference within this RSS vs. Newspaper metaphor, is that we are very explicit with what custom information we want delivered to us. And whenever there is an update -- I want to know about it right away. I also have the ability to customize the layout as I see fit. (There are several "readers" such as the Personalized Google homepage and MyYahoo, etc)
Now - I'm very high on the concept - and I employ it daily on a number of levels.
My personal consumption (Sports, Friends, Weather, etc)
My professional consumption (Industry news, Google News alerts, industry bloggers, etc)
My entertainment consumption (Authors or concepts I enjoy)
Now in some cases, companies have caught on to the fact that I'm a loyal reader to some portions of their content. For example, ESPN recognized that I enjoy reading The Sports Guy, but I don't want to go searching for his articles (especially with the pop-up - video downloading pages of ESPN.com!). So - ESPN provides me with an RSS feed and I am now in-tune with when Bill Simmons posts a new article and I can click on a link that directs me to it.
An example of where RSS could be better utilized is Bloomberg and The New Yorker (magazine). I'm a big fan of the authors Malcolm Gladwell and Micheal Lewis. I try and read all their books and articles, however, the publications they work for haven't made "author specific" RSS feeds available. (To be honest, I wasn't even aware that Michael Lewis wrote a column for Bloomberg until I started doing a little research for this post...I know - big fan I am)
In the world of vast information availability - if publishers want my eye-balls, they'll need to make the specific information available to me in the way I want to consume it. Otherwise, authors will become their own publishers and we fans will stay loyal to the writers rather than the media publisher.
Also if you want an RSS feed of my blog - Click Here.
5/11/2007
Getting "the underpants"
While working at Beyond Interactive, we often represented many of these types of companies. Several of us, and most notably "the big daddy" began to grow skeptical of the aforementioned business plans. But ... given that our job was to merely obtain registered users -- we did just that -- and we did it well. Whether it was using gimmicks like contests and promotions -- or only having 3 or 4 required fields to counts as a registrations -- we got our customers registered users. (To be clear - our clients always knew the tactics we were using - and always signed off on them)
So - what's the point of this "underpants" post?? Well - in 1998 - there was a South Park episode clip that is almost the perfect representation of the business practices of a lot of these .com companies. As we all know - most of these companies ran out of money shortly thereafter. As I found the clip randomly on Youtube - I felt the need to share. It's about a minute long - and worth the watch - especially if you were in the industry and the time.
5/04/2007
Early Morning gabbing
Anyway - I wasn't surprised to see the gym crowded at that hour. What I WAS surprised to see, however, is how many people no the street are talking on their cell phones at 7 AM. I mean - seriously - I have a lot of questions about this.
Who the heck are people talking to that early? Is there a whole society that I am not part of? I know we are a "connected culture" but I can't imagine why people would want to talk that early in the morning or what they are talking about. Is talking on your cell phone on the way to work a new "buddy system" where you find someone else in your social circle that commutes at the same time and have daily conversations to help the time go by?
If someone calls me before 9 AM - my first instinct is "somethings wrong." It's not a good feeling at all. If I ever have to call someone before 9 AM, I get nervous when the phones ringing....
Interested in knowing if any readers are morning cell phone junkies (BDS - I'm sure you are). Well - if any of you are - please don't call me. :)
4/26/2007
_______ On Steroids
Here is why... If a new technology, for example, would help facilitate "online advertising on steroids," does that mean that the new technology would help make online advertising look strong, but truly be bad for it's health and well-being?
I obviously don't think that's the intention. Clearly people mean to use the phrase as a way to express ultimate improvement on something. So - why can't they just say this? I'm a big fan of the word "Innovate." It extremely positive and good for society, as well as fits with the desired description. "The new technology would really help innovate online advertising." SO much better.
Perhaps the term was developed in the 1980's when steroids were seen as cool ... but terms and fashions evolve. So just as cigarette packs rolled up in t-shirt sleeves or terms like groovy and rad .... I'm proposing that we stop using the description of "steroids" in a positive way.
4/24/2007
UPS Whiteboard commercial
I'm assuming that most of you have seen the UPS Whiteboard commercials where the guy talks through various benefits of UPS by modifying his sketches on a whiteboard. Turns out, that the guy in the commercials is the actual creative director at the agency on the UPS account (Andy Azula is his name). So...the highlight for me was him actually "whiteboarding" brainstorming ideas during our meeting. Turns out that he had some pretty good ideas too...
4/18/2007
2007 NBA Regular Season Rap-up
Part of this was that my team, the Miami Heat, pretty much announced at the start of the year that they weren't going to really try until the play-offs. This plan was a bit foiled when D.Wade went out for 20+ games, so they had to try a little while he was gone. Props to Jason Kapono who had the best year of his career - and had a huge part of keeping the Heat afloat while the regulars were on cruise control...
Anyhow - some more reasons why I was disappointed about the NBA this year:
- How did the Detroit Pistons get Chris Webber? Oh yea - He just didn't want to play for the losing Sixers anymore so they cut him and he was able to sign with whoever he wanted. Huh?
- Lebron took notes from Shaq and decided to coast for about 50 games.
- I can't remember the last time the rookie class was this bad. Anyone who wins the Rookie of the Year honors is by default.
- This entire Tanking situation is out of control. There needs to be a fix and I do believe that D. Stern will make it happen.
- Speaking of D. Stern -- He took Mark Cuban out character. This season Mark was very very quiet.
- The West is still Varsity and the East is still JV. Last year the JV squad upset the Varsity, but that's just because they had the best JV phenom who was waiting for his spot and took it.
- The Phoenix Suns are fun to watch - especially when they play the Mavs
- David Stern actually took the players side in the Joey Crawford ordeal
- Kobe being so good.... but Phil and the Lakers being so bad...
- Props to Sam Mitchell and the Toronto Raptors. Sam deserves coach of the year in my opinion given the fact that everyone expected them to be in the Oden/Durant sweepstakes, but instead they've got home court in the first round.
- My "I took and extra step up in 2007" team:
- Chris Bosh, Carlos Boozer, E. Curry, Gil Arenas, T-Mac,
Finally, if you're looking for a reason to watch the NBA play-offs -- check out the NP3 later this week. It's a pool my buddy runs....
4/10/2007
Imus and Black Leadership
The media world has really fallen in love with the story - making it a top-headline for almost an entire week. I feel like it's on every outlet varying from CNN to ESPN to The Today Show and I am OK with this. Some white entertainment personality makes racially insensitive comments about black people should be publicly humiliated (like he has been) by mainstream press. What I do find a bit disappointing -- even as a white person -- is who the media consistantly turns to for the African American viewpoint: Jesse Jackson and Al Sharpton.....
No doubt these guys have put in their time -- and no doubt that they've seen the worst of this countries racial divide, but I truly believe that some new leaders from the black community need to begin to be highlighted. I believe that the tactics used to help create a greater vision of racial equality should evolve over time and I don't believe that Jessie Jackson or Al Sharpton agree with this.
Clearly this is a sensitive topic - but I am curious to know how the black community feels about these 2 guys consistantly being the "mainstream representation." When Imus or Micheal Richards or whoever realizes that they were idiots -- the first thing they did was reach out to these guys. I recognize that having a passionate civil rights leader interview "the idiot" is clearly a different interview than, say, Kelly Ripa -- but I guess I wish there were just more options than Al Sharpton and Jesse Jackson....
4/06/2007
Something in Baseball that I've been waiting for...
For a long time, I've often wondered if I'd ever see a switch pitcher in my lifetime -- and apparently - I will. This morning, The New York Times did an article on Pat Venditte a Junior at Creighton University. He's a switch pitcher, and apparently pretty good.
He apparently has a custom-made glove that allows him to easily switch hands easily, depending on what side of the plate the batter he is facing is on.
That's all -- but I wanted to share as I truly have been waiting to hear about something like this.
4/03/2007
The Sterns Leave Manhattan

Amy and I are obviously sad as we're going to miss them. It goes without saying that we're gonna miss Syd Stern the most - but that's not a bash on Jill or Fred. We can keep in touch with them via phone, email, etc -- but even as advanced as she is -- Syd has yet to develop the capability of keeping in touch (Jill - please work on this).
As a house warming/going away present -- Amy and I are going to buy the Sterns a webcam. It will certainly not be the same -- but hopefully we'll be able to see Syd's smile every once in a while.
With Jill and Fred moving down -- we need to add another group of people we'll want to see when down in Florida. (which at this point if you add up everyone - and exclude beach time - we definitely exceed the typical 50+ hours in a weekend time-frame) Yea-Yea, I know ... Amy and I should move down there ... I'll just say that we're happy how things are now and are focused on that.
Enjoy The Sunshine State Jill, Fred, and Syd. The Goffins will miss you.
3/26/2007
Our Honeymoon
Directly from Florida- Amy and I flew to Hawaii for a 2 week honeymoon. Some things to note before I get started on some of the details:
1) This was probably the only wedding related task that I, personally, owned on my own.
2) It was a lot harder than I imagined - and caused some anxiety in planning
3) Everything worked out perfectly
Amy and I have always wanted to go to Australia - and have spoken about it many, many times. So, before we even had a wedding date - we were telling everyone we were leaning towards going to Australia for our Honeymoon. Well - then reality set in.... First, Australia is a place we want to explore. I was passionate (and Amy agreed), that our Honeymoon probably wasn't a typical exploration-type vacation. And secondly, getting to the land down under via Frequent Flier miles (first class, of course) was not possible. Paying for tickets would have run us $20K PER TICKET. So... yea.... we decided on Hawaii.
Hawaii is to Honeymoons as Vegas is to bachelor parties -- Sure, a lot of people have done it before you -- but there's a reason for it. Both places are perfect for each occasion.
We ended up seeing 4 islands in Hawaii:
- Honolulu
- Kauai
- Maui
- Kona

Again - though - all was great. We relaxed, hung by the beach, went swimming, ate well, drank well, saw plenty of sunsets..... All the things we enjoy to do on vacations.
Here is a brief run-down on the places - trying to be brief.
Honolulu -- We only stayed here for one night, as a lay-over to the other islands. We stayed at the Halekulani, which was very nice - and only 20 minutes from the airport. It was interesting to see the capitalism in full effect, as it resembled a major city with tons of high-end brand-name stores and restaurants. It was the only time while in Hawaii that Amy and I noticed a true Japanese influx. We also heard a lot about how good the coffee in Hawaii was. Here is where we had the best coffee of our trip.
Kauai -- Pretty much the opposite of a major city. There was one major road that took us from the airport 30 miles (an hour) to our hotel, The Princeville resort. This is located at the north part of the island and unfortunately - we had dinner reservations at the south part. Being committed to our plans, we rented a car - explored the island -- and enjoyed the ride. The following day, we had massage appointments outside - which was very needed by both of us. We spent the day chillin and had a romantic Valentines Day dinner that night.
Maui - We then went to what we envisioned as our "beach" portion of the trip. We stayed at the Fairmont Kea Lani in Wailea. The rooms were big -- but we were a little disappointed when we first got there. A lot of kids and a somewhat crowded beach scene. We powered through, though, and looking back definitely had a great beach experience there. In Maui, we did the only true touristy thing of our honeymoon by going Whale watching. Amy was like a little kid - getting so excited when the whales would jump up or splash. I loved seeing that. The 2 hours we were out there - we saw very close-up views of these whales activity and the crew on the boat said it was the best they've seen in a while. We also adventured out to Mama's Fish House, which was recommended by everyone - and probably the best food we had all trip in my opinion. We also made our own little driving beach tour on the west part of Maui. Was nice to have a convertible and do that with my wife...
Kona - Hands down the icing on the cake of the entire honeymoon for us. We stayed at the Four Seasons, which was amazing. The rooms were modern, spacious and comfy - including a cool outdoor shower in our room. I don't mind getting my ass kissed while I'm on vacation - and

When the time came to leave, we were certainly bummed. Not often do we get to go away for two weeks without any questions....but after this trip... I am going to really try and do it more often. Two week vacations may not be easy on the wallet -- but they are definitely worth it.
Amy and my honeymoon was great. Anytime we go on vacation together, we have a great time - and this time was no different. I'd recommend Hawaii for anyone's honeymoon.
3/19/2007
Work at your own schedule
At Best Buy - they have true "flexible hours" As long as managers and employees have realistic conversations about what's needed in terms of productivity - hours or place of actually working don't matter. Check out the CNN article about it.
Workers at the company had mixed feelings about it when I chatted with them a while back. In essence, it makes it very difficult to manage people. Managers actually get in trouble for making employees feel like they should be in the office - so it puts a lot of pressure on a manager to set very straight-forward expectations and goals of actual tasks. It also makes it near impossible to have "team conference calls" or mandatory meetings. (not to mention if you're a sales person calling into a marketing department. Having a large meeting is unrealistic)
On the employee side - I think it's great in theory - but only good in practice. Sure, making up my own hours is ideal -- but I think there is long-term value from going into the office and learning from others. I think over time it would feel a lot like school where you have an assignment and you wait till the last minute to get it done. I hated that feeling (personally)....
3/16/2007
The Goffins - Media Power Movers
TNS Media Intelligence's latest numbers show that total advertising spending in the U.S. last year(2006) reached $149.6 billion, a 4.1% jump from 2005. The growth was mainly attributed to Spanish-language TV and Internet with the former experiencing a 13.9% increase to $4.3 billion. Internet ads went up by 17.3% to $9.8 billion while TV ad spending grew by 5.3% to $65.4 billion. Network and cable television experienced slower growth than the others with 2.5% gain to $22.9 billion and a 3.4% to $16.7 billion, respectively. Spot TV increase by 10.4% to $17.2 billion. As for actual share of the advertising market, TV led the pack, of course, with a 43.7% share while Internet ads crept up from 5.8% to 6.5% .* I do find it a little strange that Google (a company that generates 99% of it's revenue through Internet advertising) publicly reported revenue of $10.6 Billion - yet the entire Internet advertising market is quoted as less than that alone at $9.8 Billion....
4/26/07 Update -- In a recent study on Brand value ... Google was ranked #1 and GE was #2. I mean - seriously - I don't think these things are a coincidence...
3/10/2007
Trick to getting into NYT Wedding Announcement?
First and foremost - NO - we didn't pay anything. Not for the Print version and not for the online video section. When they called us to fact check our application (yes they have to do that to ensure that you're not making up a dream-job or saying you graduate cume laude from Harvard (when in fact you graduated from Palm Beach Community College) Wnen they called us 2 days later to ask if they could send someone over with video and lighting equipment to shot us for about an hour total - we figured we were in the paper - but weren't 100% sure...
I don't think there is one "trick." Does it help that Amy and I are really, really good-looking - of course it does. (Just kidding!! In all seriousnous - I certainly think it's a lot of luck - but here is how it went down with us:
1) Most importantly (I think), Amy wrote out the wedding announcement, using a prior weeks copy as a template. So rather than merely giving information, Amy pretty much did the job of the editor for him...So when he looked at our "entry," he hopefully was relieved - because the hard part was done for him. (Props to Adelle for giving Amy the tip on this)
2) Amy hand delivered the announcement application to the New York Times building. She only did this because the email on the site kept getting bounced back...
3) Everyone asks if we "knew anybody".. and we didn't. But.. when the email kept getting bounced back, Amy's first reaction was to email it to one of our friends who buys print media, who in turn was to email her NYT rep. Turns out - that the rep was out-of-the-office. Which them prompted Amy to drop it off in person. When the rep did get back into the office, she emailed our friend to let her know that the proper folks did receive the application already... (Thanks Alison K!)
Turns out - that the NYT rep was pretty crafty - (in my opinion) as a salesperson... She sent 20 copies of the Sunday Styles to Alison, complete with the stats/reach of how many people would be seeing her newly married friends in the paper
That was it ... We definitely were suprised that we got in the newspaper - and were definitely suprised when a picture of us (linking to the video) was on the homepage of the NYTimes.com site. It's something that is cool and that we'll have for ever -- but other than the story above, there was really nothing more to it.
3/02/2007
Our Wedding -- February 10, 2007

I have so many thoughts that I want to share, but it truly would be impossible to share them all. I am not going to go into specific event details (we will hopefully get this via our Video-ographer), so instead, I thought I could list some thoughts on the topic in bullet-point format.
- Amy - stress, sinus infection, and all - is and was AMAZING. She looked amazing. Her attention to detail and planning for the entire weekend was amazing. And it's amazing that she is now my wife. (I love you Amy)
- Although they drove us close to crazy for the 8 months leading up to the wedding, I truly appreciate the support and love from our collective parental units. I want to thank them graciously on behalf of Amy and I. as we had what we will always remember as the perfect wedding. THANK YOU!
- The list of attendees was hard for us. In our robust experience, Amy and I have been to weddings that we quite frankly didn't belong at. We've also been to intimate weddings where everyone genuinely wanted to be there. We were aggressive in trying to make sure that we had the latter of the two. In hindsight, I think we did pretty well. As expected, there are a few people who we wish were there that didn't get the invite - but all-in-all Amy and I both felt that everyone who was there genuinely wanted to be there and that's what we were hoping for. For all of our friends and family who traveled to be with us in Florida-- Thank you - as it clearly wouldn't have been the same without you.
- Part of the "perfect wedding" was the phenomenal cooperation of Mother Nature. The weather was flawless. With rain the entire week before and after our weekend - it is just remarkable how lucky we feel. 75 degrees and sunny - with a nice smooth breeze, pretty much the entire weekend. For those that traveled from up north especially - you got an upfront view of the heart of the sales prowess that the entire "move to Florida" campaign endures.
- A quick rundown of some of the wedding elements:
- Band - Great! I think it's fair to say that 90% of the room was on the dance floor 90% of the time.
- Decor/Flowers - Great! Amy and I definitely didn't want to go over the top. We wanted elegant and romantic - and we were told by many that we succeeded in doing so.
- Food - Very good. It's hard for me to judge because I wasn't really hungry - but I think it was good. Any time meals are mass-produced, it's hard to expect exquisite, but in walking by many of the tables...I did see empty plates - which I'll take as a good sign.
- Rabbi - eh. It's probably sac-religious to say anything bad about a Rabbi... but Amy and I were both hoping that we'd have a Rabbi who knew us, was intuitive about our relationship, and who wouldn't drag stories on too long. Unfortunately - none of the above with our Rabbi. This being said, he was well spoken and is a very smart man. Definitely could have been worse.
- Rehearsal Dinner - Perfect! We had a small rehearsal dinner for immediate family and bridal party. It was exactly what we were hoping for. Laid back atmosphere - with great food and good friends giving very funny and insightful speeches about us. It was very heartfelt - and Amy and I were so happy with it.
- Cocktail Hour - Great! Although we only got a few of the prized pigs-in-a-blankets, it was a homerun. A great outdoor location and atmosphere with perfect weather was what we were hoping for and got.
- After Party - Perfect (again)! Beyond the extremely creative little touches Amy put on (Late night-type grub and "Club Goffin" matches to name a few) - the scene of all our friends and "younger generation family" dancing like we were in a 1995 music video will never be forgotten. It was something that we felt was "very BG and Amy."
- Brunch - I mean, is there anything better than an all-you-can eat breakfast buffet? I thought not...
Amy and I felt very loved that weekend - and we hope the family and friends there felt out reciprocal love. As I mentioned towards the end of the ceremony, it is very important to Amy and I to continuously celebrate life with everyone. We truly look forward to it.
I'm appreciative of our perfect wedding weekend and I'm appreciative of my wife! (yes - that's weird to write)
P.S. For those that haven't peeped our "media coverage" - check out the NYTimes Video hype.
2/12/2007
Honeymooning...Be back in 2 weeks
(For the record ... our stand up comic friend is Andrew Fried and my friend who thinks he's smooth is not is Steve Pugliese, aka Mazouza!)
1/29/2007
NFL mecca in South Beach
On the plane ride down -- Mike "Greeney" Greenberg from Mike and Mike in the morning. (He seemed a lot taller than I would have figured. I had him pegged at 5'7 - but he appeared over 6

Last night, we dined in the same restaurant as Edgerrin James. (Note - it was dark - but I'd like to state for the record that my step-mom told me she thought he was good looking). Cue picture of Mr. Edgerrin James...
I also saw Michael Irvin walking on the street yesterday.
Now onto what seemed to be a football telecaster orgy.... I dined at one of my favorite restaurants in the world tonight -- Joe's Stone Crab. Anyhow - here is the all-star case of who sat within 10 feet of me (literally). Although they didn't sit at the same table. It was broken into ESPN and HBO Sports tables...
- Chris Berman (wearing the most wrinkled khaki pants I've ever seen)
- Tom Jackson (he was big)
- Dan Marino (most popular guy in the place)
- Chris Collinsworth (walked with a pretty noticeable limp - but it planning on golfing tomorrow)
- Chris Carter (seemed to be the most friendly and smiling of the bunch)
- Peter King (In my Felch voice - "oh dear friend ... did you read MMQB?")
- Hank Goldberg (now HE walked with a horrible limp. He must have been mourning Barbaro's passing)
- Fat Joe (Random - I know - but no joke - Dan Marino gave him the biggest smile and hug that he gave anyone else in the place)
As much as I love the NFL and as much as I watch these guys on a regular basis - I truly didn't have the desire to approach them. Beyond empathizing with their desire to eat in peace - I just didn't have anything that important or memorable to say to any of them. Saying something just to tell people that I said something seems like amateur hour to me. So instead of saying anything to them .... I just came home and blogged about it. ;)
1/24/2007
Enron and Gift Cards
I subscribe to his RSS Feed - which turned me on to his article in this months New Yorker about the Enron case. He goes off on some tangents - especially at the end - but I thought what was at the heart of his message was interesting. In short (and I'm really para-phrasing), what the Enron dumb-asses did was wrong, unethical, and hurtful without question - however - the legality of their charges were a bit in the grey area. The Enron business model was one set on futures - which created an enormous unclarity around actual real-time revenue status. Once a few journalists from the Wall Street Journal started picking up on this -- the shit storm started. Before the shit-storm started, however, there were signs that the business model was sketch, but no one picked up on it....
Anyway - when I was reading this - I thought about an industry I'm familar with which is Retail. The whole "futures" market got me thinking about how Retailers treat gift cards.
U.S. shoppers bought gift cards in grocery stores, department stores, online stores and just about every other store and shopping center this holiday season, spending a record $27.8 billion on the plastic presents, according to the National Retail Federation.By mid-January, though, their recipients had redeemed fewer than half - 37.3 percent.
So here's my question - How do retailers account for this?? Do we have potential accounting contraversy around retailers in years to come as gift cards become more popular??
1/07/2007
1/05/2007
Nick Satan
In terms of who I hope replaces the guy .... I'm leaning toward Jim Mora Jr. right now. To be honest, though, I fully expecting the Dolphins to hire Mike Shula or something like that...
12/29/2006
How I saved $5000
With the upcoming wedding, Amy and I agreed that it probably makes sense to have someone other than her or myself cut my hair for the special event. On referral from JP (who shares my stylish hairstyle), I went to a barber yesterday for the first time in 11 years for a wedding "trial run."
The cost:
$10 for the haircut
$5 for the Goatee trim
$3 tip
I figured out - that I roughly have either had friends of mine shave my head or have shaved it myself for the past 11 years. I need to cut the nappiness about once every other week (26 times a year). So, $18 every other week is $468 per year. For 11 years - that's amassed to $5,148.
Over the 11 years, I've probably invested about $30 in maybe 5 sets of clippers...which nets my gross savings at $5,000.
If you know me - than you know I'm the type of person who is pretty proud of this fact. It's not about the $5,000. It's about "beating the system." If I truly felt that the value I recieved from the $18 a week was worth it -- I'd have no problem spending it. I can afford teh $36 per month. This being said, to date, I've been very content with the outcome of cutting my own hair - plus have the luxury of doing this without leaving my home!
I'll have to see how I feel in a few weeks. Perhaps I'll go to the barber more often in the future.
12/27/2006
Blog Tag
Earlier this week - I got "blog tagged" by an industry collegue, Alan Rimm-Kaufman. Before getting "tagged" I had no idea this nerdy game ever existed. I'm 100% confident than no readers of mine no what it is either - so here's a quick run-down:
A blogger from the UK some months ago wanted to take advantage of the power of blog communities to try and help promote and increase exposure of such communities. You see - the more people who link to a website, the more popular the blog is assumed, and hence, the better the search engine listing. Various search engines - including my employer - have strict rules against "link farms" (sites that offer no value other than link exchanges - "I'll link to you if you link to me") to try and guard against manipulators of the system.
With this in mind, the UK blogger began the game of blog tag. In theory, this is a way to promote blogging (and bloggers) with staying "search engine legal."
How does blog tag work? Well - from my understanding - since I've been tagged, I've got to blog about "5 little known facts about myself" in addition to "tagging" 5 other bloggers. So .. here's my best shot.
5 little known facts about Brett:
- I've cut my own hair for the past 11 years (more on this in my next post...stay tuned)
- I've had contact lenses since I was 5 years old. I was told back then that it was an "experiment" (additional related fact is that my vision isn't laser-correctable)
- I'm a 4th Generation American and currently the last remaining "Goffin" male
- My childhood favorite hobby was jigsaw puzzles. (Yes - I'm a little annoyed that I didn't get into computer programming - apparently those 2 are connected)
- I pride myself as the best Fantasy Football commissioner on the planet.
Now on to who I "tag." Let's just say that I don't have much hope that my "tagg-ees" will participate in the exercise (in no particular order):
- Adam Brown - college buddy and mortgage banking guru. Recently began blogging.
- Adam Glantz - Written articles and have always tried to help motivate to become a consistant blogger... Oh - what "Thursday Thoughts" could have been....
- Colediggys Corner - Hard to believe that just a few years ago - his blog was being sent around like wildfire among many 20- and 30- something males. Sad to say that he truly hasn't kept up with his craft
- Guy Hollerin - An overly sarcastic, fairly unstable blog that I find entertaining if I'm in the giddy mood
12/21/2006
Straightening up.... For the Cleaning lady
For as long as I can remember, I've almost always been fortunate enough to have someone come on a regular basis to clean my house. This person has always been a woman - and was commonly known as "the cleaning lady." More recently, I suppose in our more "polically correct" society, these people are known by their first names like my last one "Patsy" or our current one "Pamela."
Anyhow, growing up, the following statement would drive me INSANE: "Brett, straighten up your room...the cleaning lady is coming today." WHAT!? That's like saying, "Brett - make sure you take a nap before you get ready for bed" Isn't the whole point of hiring someone to clean so that I wouldn't be burdoned with the task? Should you clean before they get there - wouln't you be doing their job for them?
Now, I'm not saying I should go out of my way to make my apartment unbearably messy. This would clearly cause one of the following:
- A "high-turn-over rate" of employees
- Someone who will feel underpaid, be resentfull and thus figure out where I hide my "emergency cash" and take consistant withdrawals.
This being said - I geniunely believe there is nothing wrong with not taking the garbage out, not emptying the dishwasher (Amy's favorite), or not puting the towels and sheets in the hamper. Employment is called a "job" for a reason. If you tell a bellman at a hotel that you would like to carry your own bags - do you tip them anyway? No! (and if you do - you clearly need some lessons on how to spend money).
I wouldn't call myself a slob or a neat-freak....I'm somewhere in between. Although I was much worse as a child, I've learned how to generally pick-up after myself and can appreciate the satisfaction of a clean apartment (especially in the ridiculously small apartment spaces of Manhattan). I believe that as long as I don't go out of my way to make my apartment the toughest job they have -- that it's ok to not "clean up for the cleaning lady."
Am I alone here?
12/20/2006
Best SNL skit in years
This past weekend, though, a true gem was discovered. Much respect to Justin Timberlake who brought a much needed quality performance to a struggling SNL season. He was in 90% of the skits - most of them were funny - and this one below is absolutely PHENOMONAL.
Ladies and Gentlemen...thanks to the power of YouTube... I bring you the world-wide Holiday Season Instant-Classic soundtrack: Dick in a Box
12/13/2006
Who's hot right now?

The first is "Lyla Garrity" or in real life (um, according to Hollywood): Minka Kelly. Minka plays Lyla Garrity on NBC's Show Friday night lights. When I used IMDb to find her real name, I was happy to learn that she's 26 years old in real life and not 16 like she plays on the show. (I'd be a little woried if I thought a real-life 17 year-old was hot)
Anyway, I truly believe that Lyla, I mean Minka, is the next "Buffy" or "Felicity" type character who's cute enough to get her own show in a teen-oriented environment. To date, Friday Night Lights is her biggest success, having minor roles in a handful of shows beforehand.

(In addition to these 2 ladies --- Jessica Alba was also in the Top 3... but given that everyone knows who Jessica Alba is - I decided to focus the other 2)
So - that's it. This blog post represents who I thought was hot in 2006. The fact that this blog documents a point of time is both scary and cool. I wonder if I'll still think they're hot in 10 years...
12/08/2006
NYC - Open 24 Hours
- A 24 Hour Bakery/Deli
- A 24 Hour Drug Store
- A 24 Hour Grocery Store
On that note - I wanted to pass along something I just found out yesterday. In this City (the one that never sleeps), there is a 24 Hour Post Office. That's right! The USPS - the public-facing business with the most obscure and non-standard hours (each office is different) - actually has a location that is open 24 hours! I don't know any other cities that have such a luxury - but would be interested in hearing of any.
The location is on 8th Ave between 31st and 32nd Street - right across the street from Madison Square Garden - and is actually the "main Post Office" in NYC. It looks like a library inside - which is kinda freaky (and straight out of an old movie), but to go at 9PM - and not have to wait on long, stressful lines -- was an absolute pleasure.
12/06/2006
Yahoo's Peanut Butter Manifesto
What I find interesting (beyond the memo itself) is the concept of how it is virtually impossible these days to keep such broad, company-wide messages in-house. I don't think it's a good or bad thing, frankly .... Just different.
I work for a similar type of organization - and have noticed that any "company-wide" messages (although fully plastered with "INTERNAL ONLY" messaging) are completely written to be expected to be posted on a blog somewhere.
Is this a new type of investor-relation strategy? Is there any other option other than for a company to embrace it? I don't think so...
Yes - Companies need to do their part by keeping employees loyal and putting fear in every employees mind regarding releasing such information. But beyond strong policies and high security within email -- I'm not sure what else a company can do.
Regarding the memo itself -- I actually thought it was good. I felt the SVPs passion in it - and it wasn't just complaining - it offered a plan and a solution.
I guess in today's world, the lesson is that whatever you produce/put your name on - you should go into it making sure that you are comfortable with having your name attached to it.
This blog is a perfect example. I know that maybe 15 of my friends and family are the core audience, but there are times when people outside of that are the audience. When I speak at events and people want to see what I'm about, or one day if I'm ever interviewing for a job .... People will Google my name and associate the content on this blog to my peronsal brand.
And the bottom-line... I know that going into it - so I'm comfortable with it. It's just the world we live in now and it's only going to get more transparent...
12/04/2006
Michigan and the BCS
I'll start by saying I've always been in favor of a NCAA Football play-off - even if it was for 6 teams. Every year there is an issue with the current system - and nothing is ever done about it. My buddy, Salis, had a good point yesterday (which is rare) ;) ... He said, if you ran a business and there were problems with the same operational function of your business every year - that you'd be forced to change that system - even if it meant a short-term decrease in profit.... But ... seems as if the Bowl Championship committee's doesn't have to play by normal rules. They seem to believe that controversy is good - because it promotes the series (which is such BS!)
This year - the lack of clarity continues around the "right" match-up of #1 vs. #2.
Being a Michigan fan - I clearly believe that Michigan should be playing on Jan 8th against Ohio State. I think Michigan has demonstrated it's talent, success, and it's claim to represent one-loss teams against Ohio State. I've watched about 5 or 6 of Florida's games this year - and I truly think they are not a good football team. I actually believe that LSU is the best team in the SEC this season -- they just happened to play all their toughest opponents on the road... USC isn't a good football team either.
Anyway - that's my opinion - and it means nothing in the grand scheme of things...
This being said, I've been very surprised at how I've felt the past few weeks about going to the National Championship game... Of course, I really wanted Michigan to play in the game -- but there was something missing. If Michigan played against OSU in the Fiesta Bowl and won -- I'd be very happy -- but not 100% satisfied. After losing to Ohio State - it was like even a National Championship would not have made the season a complete success. Yes - playing on the road is a disadvantage and we only lost by 3 points ... but that still doesn't erase the fact that we lost to Ohio State.
Many of my fellow Michigan fans don't agree with this feeling - and that's cool. I understand the ability for "revenge" on a neutral field, but not sure that alone would make the season whole to me.
If anything, though, I'm hopeful that Michigans impact on yet another totally botched BCS system -- helps pave the way for a better NCAA play-off system in the near future.
Go Blue!
11/10/2006
Doctors - MBA or Med School?
First - My day yesterday.
This weekend I noticed that my vision was a little off (yes - i have horrible vision generally speaking - but it was even worse than usual). I was traveling for work this week, so I called to make an eye doctor's appointment when I got back. I don't have a regular eye doctor - but more on this later. So after filling out paperwork for 15 minutes, then going through the initial set-up with the non-doctors (nurses i suppose) - I waited some more before seeing the actual doctor. I then took part of some annoying tests that involved big beams of light directed into my eye - with instructions to keep my eyes open. Tons of fun. After that came diagnosis #1. After more questions/answers - I took part of more tests. Hmmm ... Diagnosis #1 isn't it ... I think it's diagnosis #2. Let's take more tests ... Hmm ... it resembles diagnosis #2 - but I'm not really sure - let's send you to a specialist.... "Can it wait till next week? NO - you have to go today - it could be serious..." (In the spirit of not wanting to screw with my eye-sight, I obviously followed orders to a tee)
Retinal specialist was downtown. I had a 1:30 appointment. After filling out forms, waiting to be called, going through the almost identical pre-testing, and then waiting 45 minutes for the actual specialist -- let's just say I'm not overly bubbly.
The Doctor was actually a nice, personable guy. He explained as best he could what the charts indicated that it was a common case of Central Serous Retinopathy. Yea - I'm sure you all know what that is so I'll move on... (Feel free also to click on that link to find out more) Long story short - I took another 20 minutes of PAINFUL tests to ensure that's what it was. Unfortuantely - inconclusive...but it still smelt like it... So - what's to come of it? Nothing! I have to wait 4 weeks to see if it improves on its own. No treatment for now. Just waiting. My entire day spent to find this out... (Don't want to complain - it was just frustrating)
Anyway ... now on to Chapter 2: Doctors are merely used car salesman with some expensive schooling.
That's right - I said it. 99% of doctors I interact with as a patient are money-hungry low-lives. I have NEVER EVER heard the words "you don't need that" from a doctor in his/her office. Something is always "precautionary" or "good to make sure." And don't get my wrong - I'm always buying. No one wants to cheap-out on their health.
What really irritates me is seeing that actual profiting right before my eyes. Example - do you ever look at the statements your insurance company sends you? The pricetag doctors put on the smallest things are crazy! X-Rays $1000 (that's like $1MM/hour type revenue)... $300 for their personal "Examination" of you - which was about 30 seconds of them looking at your chart.
At the doctor office yesterday they tried charging my $300 for contact lenses that I hadn't even purchased yet!! (and by the way - i can buy my contacts online for HALF that price!!) The effect this has on me is really annoying. I find myself overly sensitive what doctors are doing to me..."Why are you doing that?" "Do I need this test?" "Is it covered by insurance?"
Maybe this is New York City specific - where the 8MM people are enough volume for doctors not to need recurring patients. They know that if you don't come back - someone else will be there.
What I hope for one day - is that I have doctors that I trust and that over time would want to know my family and I personally. I love the Hollywood concept of their being a small-town doctor who knows everyone. Someone who puts my health and well-being ahead of profit. Someone who is honest - gives customers (patients) all relevant information and then a choice.
Please don't get me wrong - I definitely think that doctors should certainly make a decent living - but I hate to see them treat patients as the sucker gravy train.
EDITORS NOTE: Upon further discussion with Felch (who happens to date a doctor), I must conceed that almost all of the doctors I have gone to come from the insurance programs web sites. Perhaps if I got doctors by referral -- my experiences would be better.
11/02/2006
Guest Blogger - Amy Taykan (The Future Mrs. Goffin)
Whoever “APPROVES THIS MESSAGE” Should Be Ashamed
I admit I may not be someone involved in the political landscape in a regular basis nor am I one who stays up on all of the issues, but if you have turned on the TV in the past few weeks you can not help but be involved. Mid-term elections are next week and this vote is crucial for the Democrats and Republicans as to who will have control in Washington. Politicians should be in government for the people and to help right what they may feel is wrong to better our country, instead the elections have turned into a mud-slinging advertising war. I am embarrassed that the people who represent us as citizens have sunk so low in the messages they are paying to communicate. The Today Show is even conducting a poll to vote for the funniest and dumbest political ads. I think that says it all. When we vote on the ads before the election why don’t we just turn politics into a weekly reality show where every week another candidate gets eliminated based on America’s votes?
Ad Age reported that about $2 Billion is being spent on these political ads, up almost 18% from 2004. This is a lot of money to talk about one’s opponent and calling them liars, thieves or one ad where a candidate was accused of not returning someone’s phone call. When did we decide to stop focusing on what a candidate can do to make this country better and only spend money to communicate the negatives of their opponent? All of us would be much better served to hear what each candidate stands for on their own instead of trashing their opponent. Way back in my political days (High School) could you imagine a banner that read, “Don’t Vote For “Her” For Senior Class VP – she slept with 4 Football players - and 2 at 1 time -- Amy approves this message.” (Editor's Edit) I think I would have been laughed out of the election. That is how I feel about the current candidates. I can barely tell who is trying to get elected until the final part of the ad says, “I approved this message.” What the heck is this? If you were the one in the ad conveying your platform then you wouldn’t need to approve this negative message.
I hope by the time the 2008 Presidential Election rolls around that politicians can stop acting like children fighting in the school yard and focus on the people of the United States.