4/24/2007

UPS Whiteboard commercial

Just a quick note ... Today I went to a client meeting at an ad agency. We spent the entire day strategerizing on how their clients can utilize Google more... Anyhow, the highlight for me was during a brainstorm session...

I'm assuming that most of you have seen the UPS Whiteboard commercials where the guy talks through various benefits of UPS by modifying his sketches on a whiteboard. Turns out, that the guy in the commercials is the actual creative director at the agency on the UPS account (Andy Azula is his name). So...the highlight for me was him actually "whiteboarding" brainstorming ideas during our meeting. Turns out that he had some pretty good ideas too...

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