Trick to getting into NYT Wedding Announcement?

Over the last few weeks -- there have been a lot of questions around how Amy and I got into the New York Times Style section....

First and foremost - NO - we didn't pay anything. Not for the Print version and not for the online video section. When they called us to fact check our application (yes they have to do that to ensure that you're not making up a dream-job or saying you graduate cume laude from Harvard (when in fact you graduated from Palm Beach Community College) Wnen they called us 2 days later to ask if they could send someone over with video and lighting equipment to shot us for about an hour total - we figured we were in the paper - but weren't 100% sure...

I don't think there is one "trick." Does it help that Amy and I are really, really good-looking - of course it does. (Just kidding!! In all seriousnous - I certainly think it's a lot of luck - but here is how it went down with us:
1) Most importantly (I think), Amy wrote out the wedding announcement, using a prior weeks copy as a template. So rather than merely giving information, Amy pretty much did the job of the editor for him...So when he looked at our "entry," he hopefully was relieved - because the hard part was done for him. (Props to Adelle for giving Amy the tip on this)
2) Amy hand delivered the announcement application to the New York Times building. She only did this because the email on the site kept getting bounced back...
3) Everyone asks if we "knew anybody".. and we didn't. But.. when the email kept getting bounced back, Amy's first reaction was to email it to one of our friends who buys print media, who in turn was to email her NYT rep. Turns out - that the rep was out-of-the-office. Which them prompted Amy to drop it off in person. When the rep did get back into the office, she emailed our friend to let her know that the proper folks did receive the application already... (Thanks Alison K!)
Turns out - that the NYT rep was pretty crafty - (in my opinion) as a salesperson... She sent 20 copies of the Sunday Styles to Alison, complete with the stats/reach of how many people would be seeing her newly married friends in the paper

That was it ... We definitely were suprised that we got in the newspaper - and were definitely suprised when a picture of us (linking to the video) was on the homepage of the NYTimes.com site. It's something that is cool and that we'll have for ever -- but other than the story above, there was really nothing more to it.