Early Morning gabbing

Up until today, everyday this week I woke up early to go to the gym. It's fair to say that I'm not a morning person, but with the weather the way it was (65 degrees with a light breeze), it truly wasn't that bad jogging to the gym at 7 AM. (I know - most people who want to go to the gym in the morning have to wake up at 5:30 AM - I'm lucky I guess)

Anyway - I wasn't surprised to see the gym crowded at that hour. What I WAS surprised to see, however, is how many people no the street are talking on their cell phones at 7 AM. I mean - seriously - I have a lot of questions about this.
Who the heck are people talking to that early? Is there a whole society that I am not part of? I know we are a "connected culture" but I can't imagine why people would want to talk that early in the morning or what they are talking about. Is talking on your cell phone on the way to work a new "buddy system" where you find someone else in your social circle that commutes at the same time and have daily conversations to help the time go by?

If someone calls me before 9 AM - my first instinct is "somethings wrong." It's not a good feeling at all. If I ever have to call someone before 9 AM, I get nervous when the phones ringing....

Interested in knowing if any readers are morning cell phone junkies (BDS - I'm sure you are). Well - if any of you are - please don't call me. :)

_______ On Steroids

I think in the last week I've read 3 quotes in business magazines along with a few mentions during business meetings that "something" could be "something else on steroids." This has begun to irritate me.

Here is why... If a new technology, for example, would help facilitate "online advertising on steroids," does that mean that the new technology would help make online advertising look strong, but truly be bad for it's health and well-being?

I obviously don't think that's the intention. Clearly people mean to use the phrase as a way to express ultimate improvement on something. So - why can't they just say this? I'm a big fan of the word "Innovate." It extremely positive and good for society, as well as fits with the desired description. "The new technology would really help innovate online advertising." SO much better.

Perhaps the term was developed in the 1980's when steroids were seen as cool ... but terms and fashions evolve. So just as cigarette packs rolled up in t-shirt sleeves or terms like groovy and rad .... I'm proposing that we stop using the description of "steroids" in a positive way.

UPS Whiteboard commercial

Just a quick note ... Today I went to a client meeting at an ad agency. We spent the entire day strategerizing on how their clients can utilize Google more... Anyhow, the highlight for me was during a brainstorm session...

I'm assuming that most of you have seen the UPS Whiteboard commercials where the guy talks through various benefits of UPS by modifying his sketches on a whiteboard. Turns out, that the guy in the commercials is the actual creative director at the agency on the UPS account (Andy Azula is his name). So...the highlight for me was him actually "whiteboarding" brainstorming ideas during our meeting. Turns out that he had some pretty good ideas too...

2007 NBA Regular Season Rap-up

Tonight marks the final night of the 2007 NBA Regular Season. Although the NFL has surpassed the NBA as my favorite sport to be a fan of -- I think I'm one of about 16 people who still like the NBA (including the Sports Guy). However, even as an NBA fan, I did find this past regular season disappointing.

Part of this was that my team, the Miami Heat, pretty much announced at the start of the year that they weren't going to really try until the play-offs. This plan was a bit foiled when D.Wade went out for 20+ games, so they had to try a little while he was gone. Props to Jason Kapono who had the best year of his career - and had a huge part of keeping the Heat afloat while the regulars were on cruise control...

Anyhow - some more reasons why I was disappointed about the NBA this year:

• How did the Detroit Pistons get Chris Webber? Oh yea - He just didn't want to play for the losing Sixers anymore so they cut him and he was able to sign with whoever he wanted. Huh?
• Lebron took notes from Shaq and decided to coast for about 50 games.
  
• I can't remember the last time the rookie class was this bad. Anyone who wins the Rookie of the Year honors is by default.
• This entire Tanking situation is out of control. There needs to be a fix and I do believe that D. Stern will make it happen.
• Speaking of D. Stern -- He took Mark Cuban out character. This season Mark was very very quiet.
• The West is still Varsity and the East is still JV. Last year the JV squad upset the Varsity, but that's just because they had the best JV phenom who was waiting for his spot and took it.
  

Not all was bad, though. Some things that are good:

• The Phoenix Suns are fun to watch - especially when they play the Mavs
• David Stern actually took the players side in the Joey Crawford ordeal
• Kobe being so good.... but Phil and the Lakers being so bad...
• Props to Sam Mitchell and the Toronto Raptors. Sam deserves coach of the year in my opinion given the fact that everyone expected them to be in the Oden/Durant sweepstakes, but instead they've got home court in the first round.
  
• My "I took and extra step up in 2007" team:
• Chris Bosh, Carlos Boozer, E. Curry, Gil Arenas, T-Mac,

Going into the post-season - I will obviously be passionately rooting for the Heat. I didn't expect them to win last year - and I don't expect them to win it all (again) this year. I'm hoping for some upsets, especially in the west. I'd love to see Houston or Utah come out of that group - although I wouldn't bet on it.

Finally, if you're looking for a reason to watch the NBA play-offs -- check out the NP3 later this week. It's a pool my buddy runs....

Imus and Black Leadership

In case you haven't watched any news program in the past 48 hours, Don Imus made racially insensitive remarks on his radio show last week. I'll first say - that I don't have too much knowledge on Don Imus past, but I've seen him a handful of times, and never once been intrigued to listen to his program. Bottom-line - he seems like an idiot to me so I'm not suprised by the dumb comments he made.

The media world has really fallen in love with the story - making it a top-headline for almost an entire week. I feel like it's on every outlet varying from CNN to ESPN to The Today Show and I am OK with this. Some white entertainment personality makes racially insensitive comments about black people should be publicly humiliated (like he has been) by mainstream press. What I do find a bit disappointing -- even as a white person -- is who the media consistantly turns to for the African American viewpoint: Jesse Jackson and Al Sharpton.....

No doubt these guys have put in their time -- and no doubt that they've seen the worst of this countries racial divide, but I truly believe that some new leaders from the black community need to begin to be highlighted. I believe that the tactics used to help create a greater vision of racial equality should evolve over time and I don't believe that Jessie Jackson or Al Sharpton agree with this.

Clearly this is a sensitive topic - but I am curious to know how the black community feels about these 2 guys consistantly being the "mainstream representation." When Imus or Micheal Richards or whoever realizes that they were idiots -- the first thing they did was reach out to these guys. I recognize that having a passionate civil rights leader interview "the idiot" is clearly a different interview than, say, Kelly Ripa -- but I guess I wish there were just more options than Al Sharpton and Jesse Jackson....

Something in Baseball that I've been waiting for...

Baseball season is upon us... While baseball is my 3rd favorite sport behind Football and Basketball (I don't have a "team" that I'm a hometown fan of... other than my Fantasy teams), I have a full grasp of the game and have always been intrigued by the concept of the switch hitter - Someone who can modify what side of the plate he bats on based on which pitcher he is facing. (Not to be confused with a bi-sexual)

For a long time, I've often wondered if I'd ever see a switch pitcher in my lifetime -- and apparently - I will. This morning, The New York Times did an article on Pat Venditte a Junior at Creighton University. He's a switch pitcher, and apparently pretty good.

He apparently has a custom-made glove that allows him to easily switch hands easily, depending on what side of the plate the batter he is facing is on.

That's all -- but I wanted to share as I truly have been waiting to hear about something like this.

The Sterns Leave Manhattan

Last week - Fred, Jill, and Sydney officially moved to Florida. Beyond having family, good weather and a need for a change of scenery -- Fred also had a great career opportunity at his company.

Amy and I are obviously sad as we're going to miss them. It goes without saying that we're gonna miss Syd Stern the most - but that's not a bash on Jill or Fred. We can keep in touch with them via phone, email, etc -- but even as advanced as she is -- Syd has yet to develop the capability of keeping in touch (Jill - please work on this).

As a house warming/going away present -- Amy and I are going to buy the Sterns a webcam. It will certainly not be the same -- but hopefully we'll be able to see Syd's smile every once in a while.

With Jill and Fred moving down -- we need to add another group of people we'll want to see when down in Florida. (which at this point if you add up everyone - and exclude beach time - we definitely exceed the typical 50+ hours in a weekend time-frame) Yea-Yea, I know ... Amy and I should move down there ... I'll just say that we're happy how things are now and are focused on that.

Enjoy The Sunshine State Jill, Fred, and Syd. The Goffins will miss you.

Our Honeymoon

(I've been meaning to write this for a couple of weeks now)
Directly from Florida- Amy and I flew to Hawaii for a 2 week honeymoon. Some things to note before I get started on some of the details:
1) This was probably the only wedding related task that I, personally, owned on my own.
2) It was a lot harder than I imagined - and caused some anxiety in planning
3) Everything worked out perfectly

Amy and I have always wanted to go to Australia - and have spoken about it many, many times. So, before we even had a wedding date - we were telling everyone we were leaning towards going to Australia for our Honeymoon. Well - then reality set in.... First, Australia is a place we want to explore. I was passionate (and Amy agreed), that our Honeymoon probably wasn't a typical exploration-type vacation. And secondly, getting to the land down under via Frequent Flier miles (first class, of course) was not possible. Paying for tickets would have run us $20K PER TICKET. So... yea.... we decided on Hawaii.

Hawaii is to Honeymoons as Vegas is to bachelor parties -- Sure, a lot of people have done it before you -- but there's a reason for it. Both places are perfect for each occasion.

We ended up seeing 4 islands in Hawaii:

• Honolulu
• Kauai
• Maui
• Kona

I enjoyed our trip tremendously. In hind-sight, I may have only gone to 2 places. I totally underestimated how unbelievably exhausted we would be from the wedding weekend - and we probably would have been better off with less airport experiences rather than more.

Again - though - all was great. We relaxed, hung by the beach, went swimming, ate well, drank well, saw plenty of sunsets..... All the things we enjoy to do on vacations.

Here is a brief run-down on the places - trying to be brief.

Honolulu -- We only stayed here for one night, as a lay-over to the other islands. We stayed at the Halekulani, which was very nice - and only 20 minutes from the airport. It was interesting to see the capitalism in full effect, as it resembled a major city with tons of high-end brand-name stores and restaurants. It was the only time while in Hawaii that Amy and I noticed a true Japanese influx. We also heard a lot about how good the coffee in Hawaii was. Here is where we had the best coffee of our trip.

Kauai -- Pretty much the opposite of a major city. There was one major road that took us from the airport 30 miles (an hour) to our hotel, The Princeville resort. This is located at the north part of the island and unfortunately - we had dinner reservations at the south part. Being committed to our plans, we rented a car - explored the island -- and enjoyed the ride. The following day, we had massage appointments outside - which was very needed by both of us. We spent the day chillin and had a romantic Valentines Day dinner that night.

Maui - We then went to what we envisioned as our "beach" portion of the trip. We stayed at the Fairmont Kea Lani in Wailea. The rooms were big -- but we were a little disappointed when we first got there. A lot of kids and a somewhat crowded beach scene. We powered through, though, and looking back definitely had a great beach experience there. In Maui, we did the only true touristy thing of our honeymoon by going Whale watching. Amy was like a little kid - getting so excited when the whales would jump up or splash. I loved seeing that. The 2 hours we were out there - we saw very close-up views of these whales activity and the crew on the boat said it was the best they've seen in a while. We also adventured out to Mama's Fish House, which was recommended by everyone - and probably the best food we had all trip in my opinion. We also made our own little driving beach tour on the west part of Maui. Was nice to have a convertible and do that with my wife...

Kona - Hands down the icing on the cake of the entire honeymoon for us. We stayed at the Four Seasons, which was amazing. The rooms were modern, spacious and comfy - including a cool outdoor shower in our room. I don't mind getting my ass kissed while I'm on vacation - and this place definitely knows how to do some ass-kissing.... The pool area's were all very serene (Amy's comment multiple times) and the overall atmosphere was very chill. While sitting by the pool, they brought goodies to us every 15 minutes (cold towel, Evian spray, fruit, ice pops, etc). The spa was very nice as well - where we enjoyed a couple of massages a piece. Our meals were great, too, especially, the private beach dinner I planned for us (picture on the right). We had our own waiter who served us food on the beach where only the two of us were. The resort was so great - that we literally didn't even think about leaving once and have no regrets about that.

When the time came to leave, we were certainly bummed. Not often do we get to go away for two weeks without any questions....but after this trip... I am going to really try and do it more often. Two week vacations may not be easy on the wallet -- but they are definitely worth it.

Amy and my honeymoon was great. Anytime we go on vacation together, we have a great time - and this time was no different. I'd recommend Hawaii for anyone's honeymoon.

Work at your own schedule

I heard of this concept about a year ago when I went to visit Best Buy at their headquarters in Minneapolis. Basically, employees can make up their own hours. If you're a dad who wants to pick up your kids from school at 3:00 everyday - you can do it. If you prefer to work from home - you can do it. If you prefer to work at night - and sleep in the day - you can do that too.

At Best Buy - they have true "flexible hours" As long as managers and employees have realistic conversations about what's needed in terms of productivity - hours or place of actually working don't matter. Check out the CNN article about it.

Workers at the company had mixed feelings about it when I chatted with them a while back. In essence, it makes it very difficult to manage people. Managers actually get in trouble for making employees feel like they should be in the office - so it puts a lot of pressure on a manager to set very straight-forward expectations and goals of actual tasks. It also makes it near impossible to have "team conference calls" or mandatory meetings. (not to mention if you're a sales person calling into a marketing department. Having a large meeting is unrealistic)

On the employee side - I think it's great in theory - but only good in practice. Sure, making up my own hours is ideal -- but I think there is long-term value from going into the office and learning from others. I think over time it would feel a lot like school where you have an assignment and you wait till the last minute to get it done. I hated that feeling (personally)....

The Goffins - Media Power Movers

Knowing that Amy sells ads for Telemundo and I sell ads for Google - does anyone find an interesting correlation to the news below?

TNS Media Intelligence's latest numbers show that total advertising spending in the U.S. last year(2006) reached $149.6 billion, a 4.1% jump from 2005. The growth was mainly attributed to Spanish-language TV and Internet with the former experiencing a 13.9% increase to $4.3 billion. Internet ads went up by 17.3% to $9.8 billion while TV ad spending grew by 5.3% to $65.4 billion. Network and cable television experienced slower growth than the others with 2.5% gain to $22.9 billion and a 3.4% to $16.7 billion, respectively. Spot TV increase by 10.4% to $17.2 billion. As for actual share of the advertising market, TV led the pack, of course, with a 43.7% share while Internet ads crept up from 5.8% to 6.5% .

* I do find it a little strange that Google (a company that generates 99% of it's revenue through Internet advertising) publicly reported revenue of $10.6 Billion - yet the entire Internet advertising market is quoted as less than that alone at $9.8 Billion....

4/26/07 Update -- In a recent study on Brand value ... Google was ranked #1 and GE was #2. I mean - seriously - I don't think these things are a coincidence...

Trick to getting into NYT Wedding Announcement?

Over the last few weeks -- there have been a lot of questions around how Amy and I got into the New York Times Style section....

First and foremost - NO - we didn't pay anything. Not for the Print version and not for the online video section. When they called us to fact check our application (yes they have to do that to ensure that you're not making up a dream-job or saying you graduate cume laude from Harvard (when in fact you graduated from Palm Beach Community College) Wnen they called us 2 days later to ask if they could send someone over with video and lighting equipment to shot us for about an hour total - we figured we were in the paper - but weren't 100% sure...

I don't think there is one "trick." Does it help that Amy and I are really, really good-looking - of course it does. (Just kidding!! In all seriousnous - I certainly think it's a lot of luck - but here is how it went down with us:
1) Most importantly (I think), Amy wrote out the wedding announcement, using a prior weeks copy as a template. So rather than merely giving information, Amy pretty much did the job of the editor for him...So when he looked at our "entry," he hopefully was relieved - because the hard part was done for him. (Props to Adelle for giving Amy the tip on this)
2) Amy hand delivered the announcement application to the New York Times building. She only did this because the email on the site kept getting bounced back...
3) Everyone asks if we "knew anybody".. and we didn't. But.. when the email kept getting bounced back, Amy's first reaction was to email it to one of our friends who buys print media, who in turn was to email her NYT rep. Turns out - that the rep was out-of-the-office. Which them prompted Amy to drop it off in person. When the rep did get back into the office, she emailed our friend to let her know that the proper folks did receive the application already... (Thanks Alison K!)
Turns out - that the NYT rep was pretty crafty - (in my opinion) as a salesperson... She sent 20 copies of the Sunday Styles to Alison, complete with the stats/reach of how many people would be seeing her newly married friends in the paper

That was it ... We definitely were suprised that we got in the newspaper - and were definitely suprised when a picture of us (linking to the video) was on the homepage of the NYTimes.com site. It's something that is cool and that we'll have for ever -- but other than the story above, there was really nothing more to it.

Our Wedding -- February 10, 2007

As many of you know, Amy and I got married on 2/10/07.

I have so many thoughts that I want to share, but it truly would be impossible to share them all. I am not going to go into specific event details (we will hopefully get this via our Video-ographer), so instead, I thought I could list some thoughts on the topic in bullet-point format.

• Amy - stress, sinus infection, and all - is and was AMAZING. She looked amazing. Her attention to detail and planning for the entire weekend was amazing. And it's amazing that she is now my wife. (I love you Amy)
• Although they drove us close to crazy for the 8 months leading up to the wedding, I truly appreciate the support and love from our collective parental units. I want to thank them graciously on behalf of Amy and I. as we had what we will always remember as the perfect wedding. THANK YOU!
• The list of attendees was hard for us. In our robust experience, Amy and I have been to weddings that we quite frankly didn't belong at. We've also been to intimate weddings where everyone genuinely wanted to be there. We were aggressive in trying to make sure that we had the latter of the two. In hindsight, I think we did pretty well. As expected, there are a few people who we wish were there that didn't get the invite - but all-in-all Amy and I both felt that everyone who was there genuinely wanted to be there and that's what we were hoping for. For all of our friends and family who traveled to be with us in Florida-- Thank you - as it clearly wouldn't have been the same without you.
  
• Part of the "perfect wedding" was the phenomenal cooperation of Mother Nature. The weather was flawless. With rain the entire week before and after our weekend - it is just remarkable how lucky we feel. 75 degrees and sunny - with a nice smooth breeze, pretty much the entire weekend. For those that traveled from up north especially - you got an upfront view of the heart of the sales prowess that the entire "move to Florida" campaign endures.
• A quick rundown of some of the wedding elements:
• Band - Great! I think it's fair to say that 90% of the room was on the dance floor 90% of the time.
• Decor/Flowers - Great! Amy and I definitely didn't want to go over the top. We wanted elegant and romantic - and we were told by many that we succeeded in doing so.
• Food - Very good. It's hard for me to judge because I wasn't really hungry - but I think it was good. Any time meals are mass-produced, it's hard to expect exquisite, but in walking by many of the tables...I did see empty plates - which I'll take as a good sign.
• Rabbi - eh. It's probably sac-religious to say anything bad about a Rabbi... but Amy and I were both hoping that we'd have a Rabbi who knew us, was intuitive about our relationship, and who wouldn't drag stories on too long. Unfortunately - none of the above with our Rabbi. This being said, he was well spoken and is a very smart man. Definitely could have been worse.
• Rehearsal Dinner - Perfect! We had a small rehearsal dinner for immediate family and bridal party. It was exactly what we were hoping for. Laid back atmosphere - with great food and good friends giving very funny and insightful speeches about us. It was very heartfelt - and Amy and I were so happy with it.
• Cocktail Hour - Great! Although we only got a few of the prized pigs-in-a-blankets, it was a homerun. A great outdoor location and atmosphere with perfect weather was what we were hoping for and got.
  
• After Party - Perfect (again)! Beyond the extremely creative little touches Amy put on (Late night-type grub and "Club Goffin" matches to name a few) - the scene of all our friends and "younger generation family" dancing like we were in a 1995 music video will never be forgotten. It was something that we felt was "very BG and Amy."
  
• Brunch - I mean, is there anything better than an all-you-can eat breakfast buffet? I thought not...

All in all - the wedding of Amy and Brett Goffin was as close to perfect as possible. Amy and I had very high expectations of the day - and they were almost all exceeded. All of the time Amy spent planning, All of the money that went into it (Arie - you're amazing!), all of the stress that partially consumed our life for a few months.... WAS ALL VERY MUCH WORTH IT. I never thought I'd say that - but it was.

Amy and I felt very loved that weekend - and we hope the family and friends there felt out reciprocal love. As I mentioned towards the end of the ceremony, it is very important to Amy and I to continuously celebrate life with everyone. We truly look forward to it.

I'm appreciative of our perfect wedding weekend and I'm appreciative of my wife! (yes - that's weird to write)


P.S. For those that haven't peeped our "media coverage" - check out the NYTimes Video hype.

Honeymooning...Be back in 2 weeks

In the meantime, check out the wedding announcement and video on how we met on NYTIMES.COM. (Yes, Amy reads the Sunday Styles section every weekend)

(For the record ... our stand up comic friend is Andrew Fried and my friend who thinks he's smooth is not is Steve Pugliese, aka Mazouza!)

NFL mecca in South Beach

With the NFL Super Bowl to take place this Sunday, I have found myself in Miami the past 2 days at an industry conference. Below are the run-ins of football celebrities that I've spotted (but quite frankly - only approached one or two).

On the plane ride down -- Mike "Greeney" Greenberg from Mike and Mike in the morning. (He seemed a lot taller than I would have figured. I had him pegged at 5'7 - but he appeared over 6 feet)

Last night, we dined in the same restaurant as Edgerrin James. (Note - it was dark - but I'd like to state for the record that my step-mom told me she thought he was good looking). Cue picture of Mr. Edgerrin James...

I also saw Michael Irvin walking on the street yesterday.

Now onto what seemed to be a football telecaster orgy.... I dined at one of my favorite restaurants in the world tonight -- Joe's Stone Crab. Anyhow - here is the all-star case of who sat within 10 feet of me (literally). Although they didn't sit at the same table. It was broken into ESPN and HBO Sports tables...

- Chris Berman (wearing the most wrinkled khaki pants I've ever seen)
- Tom Jackson (he was big)
- Dan Marino (most popular guy in the place)
- Chris Collinsworth (walked with a pretty noticeable limp - but it planning on golfing tomorrow)
- Chris Carter (seemed to be the most friendly and smiling of the bunch)
- Peter King (In my Felch voice - "oh dear friend ... did you read MMQB?")
- Hank Goldberg (now HE walked with a horrible limp. He must have been mourning Barbaro's passing)
- Fat Joe (Random - I know - but no joke - Dan Marino gave him the biggest smile and hug that he gave anyone else in the place)

As much as I love the NFL and as much as I watch these guys on a regular basis - I truly didn't have the desire to approach them. Beyond empathizing with their desire to eat in peace - I just didn't have anything that important or memorable to say to any of them. Saying something just to tell people that I said something seems like amateur hour to me. So instead of saying anything to them .... I just came home and blogged about it. ;)

Enron and Gift Cards

I know I'm not alone as a Malcolm Gladwell fan. He's one of my favorite thought-provoking journalists and author of The Tipping Point and Blink. Although he was quite late to the game - I've been happy that he occassional blogs....

I subscribe to his RSS Feed - which turned me on to his article in this months New Yorker about the Enron case. He goes off on some tangents - especially at the end - but I thought what was at the heart of his message was interesting. In short (and I'm really para-phrasing), what the Enron dumb-asses did was wrong, unethical, and hurtful without question - however - the legality of their charges were a bit in the grey area. The Enron business model was one set on futures - which created an enormous unclarity around actual real-time revenue status. Once a few journalists from the Wall Street Journal started picking up on this -- the shit storm started. Before the shit-storm started, however, there were signs that the business model was sketch, but no one picked up on it....

Anyway - when I was reading this - I thought about an industry I'm familar with which is Retail. The whole "futures" market got me thinking about how Retailers treat gift cards.

U.S. shoppers bought gift cards in grocery stores, department stores, online stores and just about every other store and shopping center this holiday season, spending a record $27.8 billion on the plastic presents, according to the National Retail Federation.

By mid-January, though, their recipients had redeemed fewer than half - 37.3 percent.

So here's my question - How do retailers account for this?? Do we have potential accounting contraversy around retailers in years to come as gift cards become more popular??

Happy Birthday Syd!

I wanted to wish my neice, Syd Stern, a very Happy First Birthday. Of course she doesn't know it means - but - it still gives me an opportunity to show the world how cute she is.

Nick Satan

A lot of people have asked me this week how I feel about Nick Saban leaving the Dolphins. Rather than go off on a tangent - I'll direct you to Dan Le Batards piece - which pretty much represents exactly how I feel.

In terms of who I hope replaces the guy .... I'm leaning toward Jim Mora Jr. right now. To be honest, though, I fully expecting the Dolphins to hire Mike Shula or something like that...

How I saved $5000

The headline sounds pretty interesting - right? Well, in reality, I just wanted to share the fact that I figured out how much money I've saved from cutting my own hair.

With the upcoming wedding, Amy and I agreed that it probably makes sense to have someone other than her or myself cut my hair for the special event. On referral from JP (who shares my stylish hairstyle), I went to a barber yesterday for the first time in 11 years for a wedding "trial run."

The cost:
$10 for the haircut
$5 for the Goatee trim
$3 tip

I figured out - that I roughly have either had friends of mine shave my head or have shaved it myself for the past 11 years. I need to cut the nappiness about once every other week (26 times a year). So, $18 every other week is $468 per year. For 11 years - that's amassed to $5,148.

Over the 11 years, I've probably invested about $30 in maybe 5 sets of clippers...which nets my gross savings at $5,000.

If you know me - than you know I'm the type of person who is pretty proud of this fact. It's not about the $5,000. It's about "beating the system." If I truly felt that the value I recieved from the $18 a week was worth it -- I'd have no problem spending it. I can afford teh $36 per month. This being said, to date, I've been very content with the outcome of cutting my own hair - plus have the luxury of doing this without leaving my home!

I'll have to see how I feel in a few weeks. Perhaps I'll go to the barber more often in the future.

Blog Tag

Ever hear of a "Dog living in a doggy-dog world? Well I happen to be a "Nerd working in a nerdy-nerd industry." (and proud of it!)

Earlier this week - I got "blog tagged" by an industry collegue, Alan Rimm-Kaufman. Before getting "tagged" I had no idea this nerdy game ever existed. I'm 100% confident than no readers of mine no what it is either - so here's a quick run-down:

A blogger from the UK some months ago wanted to take advantage of the power of blog communities to try and help promote and increase exposure of such communities. You see - the more people who link to a website, the more popular the blog is assumed, and hence, the better the search engine listing. Various search engines - including my employer - have strict rules against "link farms" (sites that offer no value other than link exchanges - "I'll link to you if you link to me") to try and guard against manipulators of the system.

With this in mind, the UK blogger began the game of blog tag. In theory, this is a way to promote blogging (and bloggers) with staying "search engine legal."

How does blog tag work? Well - from my understanding - since I've been tagged, I've got to blog about "5 little known facts about myself" in addition to "tagging" 5 other bloggers. So .. here's my best shot.

5 little known facts about Brett:

• I've cut my own hair for the past 11 years (more on this in my next post...stay tuned)
• I've had contact lenses since I was 5 years old. I was told back then that it was an "experiment" (additional related fact is that my vision isn't laser-correctable)
• I'm a 4th Generation American and currently the last remaining "Goffin" male
• My childhood favorite hobby was jigsaw puzzles. (Yes - I'm a little annoyed that I didn't get into computer programming - apparently those 2 are connected)
• I pride myself as the best Fantasy Football commissioner on the planet.

Now on to who I "tag." Let's just say that I don't have much hope that my "tagg-ees" will participate in the exercise (in no particular order):

• Adam Brown - college buddy and mortgage banking guru. Recently began blogging.
• Adam Glantz - Written articles and have always tried to help motivate to become a consistant blogger... Oh - what "Thursday Thoughts" could have been....
• Colediggys Corner - Hard to believe that just a few years ago - his blog was being sent around like wildfire among many 20- and 30- something males. Sad to say that he truly hasn't kept up with his craft
• Guy Hollerin - An overly sarcastic, fairly unstable blog that I find entertaining if I'm in the giddy mood

Straightening up.... For the Cleaning lady

For as long as I can remember, I've almost always been fortunate enough to have someone come on a regular basis to clean my house. This person has always been a woman - and was commonly known as "the cleaning lady." More recently, I suppose in our more "polically correct" society, these people are known by their first names like my last one "Patsy" or our current one "Pamela."

Anyhow, growing up, the following statement would drive me INSANE: "Brett, straighten up your room...the cleaning lady is coming today." WHAT!? That's like saying, "Brett - make sure you take a nap before you get ready for bed" Isn't the whole point of hiring someone to clean so that I wouldn't be burdoned with the task? Should you clean before they get there - wouln't you be doing their job for them?

Now, I'm not saying I should go out of my way to make my apartment unbearably messy. This would clearly cause one of the following:

1. A "high-turn-over rate" of employees
2. Someone who will feel underpaid, be resentfull and thus figure out where I hide my "emergency cash" and take consistant withdrawals.

This being said - I geniunely believe there is nothing wrong with not taking the garbage out, not emptying the dishwasher (Amy's favorite), or not puting the towels and sheets in the hamper. Employment is called a "job" for a reason. If you tell a bellman at a hotel that you would like to carry your own bags - do you tip them anyway? No! (and if you do - you clearly need some lessons on how to spend money).

I wouldn't call myself a slob or a neat-freak....I'm somewhere in between. Although I was much worse as a child, I've learned how to generally pick-up after myself and can appreciate the satisfaction of a clean apartment (especially in the ridiculously small apartment spaces of Manhattan). I believe that as long as I don't go out of my way to make my apartment the toughest job they have -- that it's ok to not "clean up for the cleaning lady."

Am I alone here?