Sean "P, Puff Diddy Daddy" Combs

Amy IM'd me today the following "news" brief:
Diddy, formerly known as P. Diddy and Puff Daddy, has agreed to host MTV Networks' MTV 22nd annual VMAs, scheduled to be held in Miami on August 28.
My first reaction was one of annoyance. After thinking about it for about a minute, I came to the conclusion that I really don't think I like this guy as a "celebrity"...however ... I definitely respect him and root for his success as a businessman. In his world, I suppose the two one in the same...but...is this a good thing? I am not sure...

I think there are good and bad examples of both scenarios. Those who rise in the business world and then become a celebrity and those who are celebrities that rise in the business world afterwards.

What annoys me about the P. Diddy instance is that he is perceived as an "expert" in so many fields (Music, Fashion, Politics, Marathon training, you name it...) but I question if he really is an expert. I doubt it ... But I don't doubt that he surrounds himself with experts and then uses his "brand name" to sell whatever the product is.

Regardless, I definitely will not be watching the VMA's because he is hosting (or for any reason at all). I hope he finally decides on one name AND one (or 2) business focus(es) - but I don't see that happening anytime soon.

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