In the middle of summer, one could confuse walking down the stairs of any
This brings me to my idea. My first thought was to have air conditioning companies supply their products to particular stations and in return they would receive sponsorship or naming rights of the station. But when I thought about it some more, truth be told, the air conditioning industry isn't necessarily the most aggressive when it comes to ad spending - so this wouldn't necessarily work. This being said, there are several other industries that DO. For example, the beer industry which in many cases promotes "cold" as a key marketing message. I believe there is even a current Coors light commercial that has images of a frozen subway car
I would have no problem with taking the F from Coors Light station on 63rd to the Miller Genuine Draft station on
I suppose realistically, the Beer industry cannot single-handedly subsidize the air-conditioned platform project What about supplying portions of select, high-trafficked stations with a "(Submit advertiser here) Cool Zone," similar to the airline lounges at airports. Customers willing to pay more would get access to "the cool zone." Between the advertising dollars and the additional passenger payments, I think this could definitely happen. It won't - but I need something to think about while I'm sweating my ass off on the platform...
As an avid sweater, I can say that I have had many a bad experience on the subway platform. Some of my least favorites are the F Train at 54th street or the 4/5 platform at 59th. You go like a mile under ground, only to sit and wait to get on a packed train (might be too crowded and then you are faced with the dreaded wait for a second train) and 50% chance that the AC broke...No bueno! A cold bottle of water beneath the shirt is an interesting trick I have used, but that leaves you wet, and draws a lot of awkward stares. Typically you dont want to draw to much attention on the subway.
I love the sponsored platform trick...Lets make it happen.
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