In the middle of summer, one could confuse walking down the stairs of any
This brings me to my idea. My first thought was to have air conditioning companies supply their products to particular stations and in return they would receive sponsorship or naming rights of the station. But when I thought about it some more, truth be told, the air conditioning industry isn't necessarily the most aggressive when it comes to ad spending - so this wouldn't necessarily work. This being said, there are several other industries that DO. For example, the beer industry which in many cases promotes "cold" as a key marketing message. I believe there is even a current Coors light commercial that has images of a frozen subway car
I would have no problem with taking the F from Coors Light station on 63rd to the Miller Genuine Draft station on
I suppose realistically, the Beer industry cannot single-handedly subsidize the air-conditioned platform project What about supplying portions of select, high-trafficked stations with a "(Submit advertiser here) Cool Zone," similar to the airline lounges at airports. Customers willing to pay more would get access to "the cool zone." Between the advertising dollars and the additional passenger payments, I think this could definitely happen. It won't - but I need something to think about while I'm sweating my ass off on the platform...