8/01/2008

Patients

Last week, my lovely wife lived up to her self-proclaimed klutz reputation... At 7:30 AM, reaching for a Tupperware container, she knocked over a vase - which cracked on her hand - leaving a blood gash which wasn't stopping...
After assessing the situation, I called the nearest Emergency room to see if they were busy or not (If they were - no way we get out of there before 4 hours). The receptionist said "it's empty" so
we go down to Bellevue Emergency room.
3 hours later, Amy and I leave - her gash glued together - and a bunch of gauss rapped around her thumb ... Amy had a very interesting experience which included prisoners in orange jump-suits chained together, shortage of doctors, drunk & bloody man passed out next to her, etc...

So - a few observations before the main one...
1) No Emergency room experience should be expected to be less than 3 hours ... Period.
2) Amy and I were both flabergasted to see with out own eyes, how many people are actually drunk or drugged out on Tuesdays at 9 AM ... Staggering really.
3) The decision to go to the emergency room with a hand gash is something I've done before - but it's a tweener ... What are the other options: Band-aid it up and hope it heals on it's own?

So ... After over 30 years of being a patient - I now know why they are called such a thing ... Patients require extreme patience. It took a big sign in the waiting room that said "please be patient" for it to click for me (I kind of feel stupid that it took so long). Spending time in doctor waiting rooms is painful for me. As it is, I have issues with most doctors I've visited in Manhattan (to clarify - though - I moreso have issue with "the system"). I won't go back to a doctor if they make me wait longer than 30 minutes more than once or twice. If a salesman is always late for appointments with clients - do you think they're going to get the business?
I understand that things happen - but being late is a true pet peeve of mine.

Anyway - I'm going to try and be more of a patient patient in the future. Clearly if the words have been around for a while - it's for a reason.

7/21/2008

WPT Boot Camp

For my birthday last year, Amy bought me an amazing present: A spot in the WPT Boot camp. I was supposed to go last August, but due to being sick - I had to postpone. The next convenient (and cash-game oriented) event was this past weekend in Atlantic City.

In short - it was AWESOME. I'm not what anyone would consider a poker expert, nor do I have short-term plans of quiting my job and becoming a professional poker player. I play occasionally, very rarely online - as I enjoy in-person games much more. I don't subscribe to Poker magazines - nor have I read many books on the topic...I understand the basics - but what I found out this weekend, was that I previously truly didn't have a clue.

The WPT Boot Camp is a weekend long training session run by poker professionals. The event I went to was mostly classroom style (Powerpoint slides and lecture), with mixed in "Live Labs" - which is live game analysis of the students. In my opinion, the structure of the weekend wasn't the forumla for success -- it was the ability of the pros to teach the game. They obviously bring in instant credibility, but they were so helpful, down-to-earth, and approachable. The pros at the event this past weekend were: Mark Seif , Nick Brancato , Rick Fuller, and Lee Childs.

I think I probably learned more than the average attendee. I felt like I was at the perfect stage to gain as much knowledge as possible. I'm sure there are a handful of attendees who felt they already mastered parts of the game - but I could use all the help I could get (with having an under-lying basis of basic poker strategy). Below is an over-view of the poker specific skills that I was introduced to:
  • Money management (Bankroll) and tracking your play/progress.
  • Difference between Tournament and Cash Games. While Tournaments are certainly the most publicized poker events -- the bread-and-butter of poker professional income is cash games. Tournaments are just too difficult to CONSISTANTLY win/cash.
  • Poker success is not about the mythical "reading people" hype. It's about analyzing situations and using statistics to help navigate these situations.
  • While the cards are definitely a crucial element of the game ... A players POSITION at the table is just as important ... I honestly never truly took so much stock in analyzing this before.
  • The typical "tells" people like to talk about (Pulse in neck, hands shaking, etc) are NOT close to the most important to the pros .... BETTING TELLS are ... (and I realize that before this weekend, I'm sure I had betting tells) ...This means, I was betting a certain way with good hands vs. another with semi-bluffs. My favorite phrase that was mentioned frequently by Nick B was: "Using deception through consistency" ... If you always bet the same way -- players can't tell if you're bluffing or have the nuts.
  • Betting Strategy ... Guidelines on betting/raising/etc to help be consistent.
  • Taking ego out of the equation. It's not the end of the world if you fold the best hand - it's gonna happen.
That's just a few examples. There is a booklet of information that was discussed that I'm going to continue to study. I'm probably going to play more online - as it offers a great arena for more practice - but I'm not going to be obsessed.

I really, really enjoyed my experience -- so thank you Amy for a great birthday present! While I definitely recommend the boot camps to anyone who enjoys poker strategy and getting better, my only hesitation is that the weekend is expensive. I think most of us looked at the cost as an investment that you can make back over time at the poker table, but, I definitely see that it's not cheap. It was great, though.

7/11/2008

Nordstrom's

I am a pretty typical guy when it comes to shopping. I am definitely about shopping being more of a sprint than a marathon. I like simple, easy, no stress. I like sales. (My step-mother likes to say that I'm like my father in the sense that we both b-line to the sales rack as soon as we enter any store). Huge crowded stores, waiting to try things on, dealing with rude sales people, and $100 t-shirts are sure ways to get me to leave a store and never come back...

My current solution: Nordstrom's

Nordstrom's is known for their world-class customer service and an overall classy and enjoyable experience. They are not, however, an inexpensive option as they are considered a high-end department store. I have found, though, that they are not unreasonably priced - and I can ALWAYS find some kind of items on sale. I am a big fan of Hugo Boss -- and Nordstrom is always in full supply of their clothing...

Which leads me to my experience yesterday. I am in Chicago for work (and pleasure over the weekend). I had known this in advanced - so contacted Nordstrom's to find out if any major sales were going on while I was in town. Unfortunately, they were not - HOWEVER - their anniversary sale is occurring next week.... So ... I strolled over to the store yesterday in hopes to ask if I picked out items then -- could they put the items on hold for a week, ring it up, and send it to me? Answer: "Certainly can!" When I asked if alterations were included in sale items... Answer: "Certainly are!" "How much will it cost to ship it?" $9 (which can be waived apparently)... I ended up buying 3 Hugo Boss suits - all on sale (about $300 off each suit!)

The issue has always been that I live in Manhattan, don't have a car, so don't truly have access to a local Nordstrom's. So - I am forced to go to the one in Town Center when I'm home visiting the folks or when I travel to Chicago or Mountain View for work...

I know sometimes I post about things I don't like or things that annoy me -- so this post is meant to do the opposite. I'm a brand loyal fan of Nordstrom's and I wanted to pass that along.

7/08/2008

Online Retail Sales vs. Total Retail Sales

I was talking to my buddy BDS yesterday, who was SHOCKED to hear that online sales were merely 6% of all retail sales. Yes - it's 2008 - and internet shopping is considered mainstream within the social circle of this blogs readership.... however...that's not the norm throughout the country. As an example, I don't know anyone outside of New York City who shops online for their groceries. I believe groceries are a $150 Billion industry....

As a quick glimpse into my everyday job... I'm passionately trying to convince marketing and merchandising executives that e-commerce (online sales) is not a good barometer of online advertising impact. Most marketers use online advertising to drive online sales - and offline advertising for everything else. Clearly more than 6% of shoppers use the internet as a shopping tool - even if they don't use it as the final buying mechanism... While most people will raise their hand when I ask "who in the room has ever used Google or the internet in general to research products that they later buy in the store."...however... you would all be surprised to know how difficult it is to truly convince these marketers to change their behavior...

Here is the breakdown of retail categories and the percentage of sales that online commerce represents (source: State of Online Retailing, Forrester/Shop.org)

6/30/2008

Now Serving at Lunch ...A Heart Attack...

My friends know that I'm not shy when bragging about my Google lunch perks... I'll sometimes send out the email menu (which we are no longer aloud to do) - sometimes I'll just talk (annoyingly) endless about it.... Today - I'm doing a first - posting a picture of two of the options .... I can only think of one word to describe them.... SICK.

6/29/2008

Lobster Tails?

Amy and I just got back from a Sunday evening Lobster dinner treat.

Lobster isn't cheap - and is clearly a fancy meal of sorts. I feel like anytime I hear the term "lobster tails" - I envision someone in a tuxedo serving something at a $500 per plate dinner...

Amy and I both enjoy eating whole lobsters ...(I taught her how to do it - and I'm very proud that she's got her own skillz now.) Still on the expensive side - eating whole lobsters isn't a truly glamerous activity. It is a lot of work and quite messy - but oh so GOOOOD...

We were both wondering tonight, though, why the "tail" gets all the attention. In both of our opinions - the claw is the best part - which is why we save it for last. Did the "Lobster tail" people just have better PR people???

So - here's a poll (on the right hand side) ... Do you prefer lobster tails or lobster claws?

6/27/2008

Family Titles

I spent a couple of days out in LA this week for work. I was able to see my Aunt Ellen, Uncle Bruce, and Cousin Lauren...

My Uncle (my moms brother) mentioned somehow that I don't have to refer to him as "Uncle Bruce" when talking to him. My Aunt made a similar comment to Amy a few months ago. They both said it casually - clearly not annoyed about it -- moreso an acknowledgment that we're all adults -- and for my Uncle to be referred to as "Uncle Bruce" must make it seem like I'm twelve again...

While I understand the concept -- I really can't imagine not having the words "aunt" or "uncle" in front of their names. As I told my uncle after he brought this up -- if he would have brought this up 25 years ago -- it would be a different situation... But after over 30 years of knowing him as "Uncle Bruce" -- I'm unable and uncomfortable excluding the "uncle" preface.

So - this got my thinking ... Am I going to feel the same way with Sydney in 30 years? While - I'm not expecting her to call me "Uncle Bre Bre" 30 years from know -- I think I'll be Uncle Brett" (Or Uncle BG). I wouldn't have an issue if she didn't have the word "uncle" in front -- but I think it's also a way to help young kids filter the family from the friends. To just call me "Brett" would probably confuse her ... As our culture is evolving to a more casual nature - Are family titles going to change over time????

SIDEBAR - Speaking of confusing - for those that don't know -- I have 2 "First Uncles".... both are named Bruce... I have always (and will continue to) refer to them as merely "Uncle Bruce."

6/18/2008

The JetBlue effect on other airlines?

Jetblue is my favorite airline. Over the years, the "discount" adjective has been less and less relevant to it's offering -- but -- I still value the "JetBlue experience." (I don't value it enough to spend $200 more per person to fly to Florida, but I value it nonetheless)

Their planes are new and clean, the seats are all leather, TVs for every seat are obviously revolutionary... but I think my favorite aspect of JetBlue is the focus on customer experience.
90% of the flight attendants I've interacted with have been friendly and helpful. I thought the fiasco last year on the JFK runway was such an bad representation of how I perceived and experienced Jetblue, personally....

Earlier this year - Amy and I were flying back from Florida on Jetblue. When we got on the plane, we learned that the TV channels weren't coming in - so we'd be without the LiveTV for the flight. We could, however, watch the movies free of charge... Bummer, but nothing to get too upset about...Later that week, Amy and I got an email from Jetblue customer service apologizing for the TV malfunction - which included a $15 credit for future flights for each of us. I thought this was above and beyond the standard... It's things like this that create brand loyalty - especially within an industry where the bar is set so low in terms of expectations. (I just learned that if you pay for your JetBlue flight with a Jetblue credit card -- they serve you free alcohol on the flight) ;)


This all said, American Airlines is my frequent flier airline of choice for business travel. Well - it's not really a choice - more of a decision based on convenience. The bottom-line is that American flies direct to/from almost every destination that I travel to for work -- and flying direct is important to me. Jetblue does not - nor does it have a great Frequent Flier program (I can accumulate free flights - but can't seem to use them). Furthermore, AA's points can be used internationally - which is how I like to "celebrate" my frequent business travel rewards on personal travel...

Last week, I flew to San Francisco via American and had a bad experience... We were delayed an hour before boarding and an additional 2 and a half hours on the tarmac...
Today, I got this email:
Dear Mr. Goffin:
After hearing from our manager at JFK about the delay of flight 85 on June 10, we
wanted to take the opportunity to apologize to you. That situation must have been
frustrating (to say the least) and we are genuinely sorry that we didn't get you to
San Francisco as planned.

It's completely reasonable for our valued customers to put on-time flight departures and arrivals at the top of their list of expectations from us. For that reason, the on-time operation of our flights is one of our most important service goals. While the delay of your flight was necessary, you can be sure that we will continue our efforts to depart as scheduled.

Sometimes an apology and promise to do better just aren't adequate and so we've added 3,000 Customer Service bonus miles to your AAdvantage® account. This mileage adjustment should appear in your account very soon, and you can view your account via our web site.
I mean - while I'm not doing back-flips about the 3,000 bonus miles, I like the gesture. I like the mere fact that American acknowledged that their customers experience matters to them a little...

I share this because I'm convinced this wouldn't happen if JetBlue wasn't around... I believe they've forced their competitors to service customers better -- and for that I am grateful.

6/16/2008

Tony, Tony, Tony

Last night was the first (and probably the last) time I ever watched the Tony Awards. Amy and I fast-forwarded through the "play" honors - but watched and rooted for "the musical" awards...

We rooted for "In the Heights" to win any/all of it's 13 nominations. (They won 4)

We saw the show Off-Broadway and loved it. We are actually going to see it on Broadway this Friday (buying tix pre-Tonys = smart)... ;)

Is that why we were rooting for it? - not really...You see, Amy and I are pseudo wanna-be friends with Lin Manuel and crew... I've been going (as has Amy) to FLS shows since early 2005 (or late 2004 - not sure). I introduced the show to a lot of my friends - including one friend who's been working with the guys for the past few years on various projects and is legitimate friends with them. We've kept up on their success on our own, but it's nice to hear that as people and friends - the members of the cast are cool, down-to-earth people...Totally randomly - I found out last week that the director of the play is actually my second cousin...

It's also nice to see "Broadway entertainment" that is geared towards my tastes. I've probably been to 15+ Broadway shows in my life -- and I've only liked 2 (Avenue Q and 700 Sundays). While I can acknowledge the extreme talent it takes to be a Broadway star -- I'm not a fan of the standard musical - where people break-out in a song and dance at every turn...or the standard drama "play" - where I can find something more relevant to me on the television or movie screen.

In The Heights mixes truly modern music of my tastes (hip-hop, R&B), modern dancing (no ballet or jazz-hands-Broadway), with a meaty plot and like-able characters.

I'm so happy for the people involved in the show, who took home 4 Tony Awards last night - including Best Musical (the crowned jewel of the night)...

UPDATED - Check out Lin's FREESTYLE acceptance speech at The Tonys:


I was shocked to see that I had never wrote a blog post on Freestyle Love Supreme or In the Heights. If you're friends with me, though, you've definitely heard about them both - and probably gone to see them. If not - it may be too late - as winning the Tony for best musical tends to make getting tickets for the show very difficult.

6/04/2008

Top 5 Sports Stories that should go away

Having infinite sports information and programming is for the most part a very good thing for people like me. This said, there is the "Extra-Access Hollywood-E-News-US Magazine-type" effect/drawback. There are times when every program segment is about the SAME EXACT thing. Over and over and over again. I know it's really popular to be "green" these days -- but the recycling of certain sports stories NEEDS to stop.

Give us more stories about:
  • What the real reasons are that there isn't an NCAA play-off system
  • How refs are graded, instructed, and paid
  • How some college athletes get away with the bare minimum and never going to class.
We need MORE stories that push the envelope on discovering "real-ness" and LESS of the story types below.

My current Top 5 Sports Stories that need to go away:

#5) Pacman Jones
The guy played 1 mediocre season in the NFL. He's undoubtedly more famous for his off-the-field issues than on the field. That should be immediate grounds to cut him as a story.

#4) Pat Riley pushed Stan Van Gundy Out (and SVG is avenging it in Orlando)

Some people will say I'm impartial to Riley -- but the truth is -- I don't think Riley is at all above this. He absolutely is "that guy" who would do what everyone said he did. The issue is that it's not how it went down, however, given the way how it really went down -- Riley is a stand-up guy for taking the heat. In short - Stan didn't have the respect of Shaq - and he wasn't quiet about it among team-mates (including D. Wade). Shaq was the leader on that team - so everyone followed. Riley realized this and stepped in. (and rather than defending himself and throwing Shaq and Stan's beef in the public view -- took the high road)

#3) Any story from Skip Bayless, Rachel Nichols, or Pedro Gomez
Sports journalism is a very competitive industry. ESPN is the absolute giant player in the space - and should have their pick of the best of the best. Over the years - some classic journalists like Clayborn, Patrick, and Oberman have all left - probably for good reason. HOWEVER, the fact that the 3 names above have consistent jobs on the "worldwide leader" are insane. I'm not kidding - anytime I see one of the 3 on the screen, I immediately turn the channel. Give me more Mike and Mike, PTI crew, Linda Cohn, SportsGuy, Erin Andrews (obviously) and others. I even like it when they have guys like Kirk Herbstreet doing sports outside of football. The only way the 3 personalities above should have consistent gigs is if they have dirt on the brass or some kind of nepotism.

#2) Performance Enhancing Drugs (i.e. Roger Clemens)

This one probably could fall into the camp of "real-ness", but it's on the list for a different reason explained below. I've always been taught that you shouldn't complain about a problem without suggesting a solution. It is exactly what media outlets are doing. They point the finger at everyone but themselves and almost feel like these related stories are trendy or shocking or even NEWS. I'm, personally, over it. Maybe I'd feel differently if ESPN didn't have what seemed to be it's own Truman-Show-like Roger Clemens channel a few months ago -- but they did -- and I'm through with caring about performance enhancing drugs in sports. Baseball, Cycling, Track, Horse Racing, Football.... I really don't care. Each sport has a system that should make the playing fields equal - so it's all relative.
(For those who've seen Chris Rock's new concert -- I thought he was right on. Americans themselves are hooked on Performance enhancing drugs (Zoloft, Viagra, Ritalin, you name it -- who are we to judge athletes)

#1) Jason Taylor-Dolphin feud

Seriously, I can't take it anymore. We all know that everything will work out in the end. The media just loves the "Bill Parcells doesn't get along with people" angle and won't let it go. I don't need to know what Jason Taylor is doing on a daily basis. Come August - Jason Taylor will be at Dolphin camp. He's a stand-up person who can be counted on, unlike unstable hold-outs of the past...

6/02/2008

Baseball Stadium Competition Update

As mentioned previously on my blog - my buddy Salis and I have a competition of sorts around who can visit more baseball stadiums (for a ballgame) in our lifetime.

This past Saturday, we actually visited a new stadium together for the first time. Jared also joined us for our Citizen Bank Ballpark road trip to Philadelphia - which in addition to the game - also included an unnecessary amount of cheesesteak consumption.
(For those interested - we all concluded that although Geno's and Pat's both served tasty Cheesesteaks, we believed the hype of best cheesesteaks in the world was a bit over-hyped)

I've updated the map to represent the progress of the Ballpark Competition. For those keeping score at home...the score is:
BG: 15 Salis: 12

Push-pin legend
BG = Blue
Salis = Red
Neither has been yet = Yellow



View Larger Map

5/28/2008

Second Guessing Giving to Charity

While I wouldn't call myself a heavy philanthropist - I do enjoy supporting my friends and family in charitable events and causes.

I must admit, however, that I recently gave pause before I pressed the "donate" button - second guessing if I should give to a few donations. Not because I'm cheap or heartless or shallow. It was because SPAM (both snail-mail and email) is a huge pet peeve of mine.

The use of online tools has made it much easier to donate, collect, and track charitable activities. It has also made marketing database acquisition efficient and scalable.

Once we donate to a cause - our names are inevitably embedded into that Charities marketing database until the end of time. As consumers, it's OK to get annoyed by receiving unwanted catalogs - but is it socially acceptable to get annoyed by unstoppable Charity out-reach? I mean - is anyone really going to call up a charity and asked to be removed from their mailing list? That's like someone admitting they don't like puppies...

Anyway ... after the pause ... I obviously donated - and I will continue to donate. Similar to how opt-in email was somewhat self-regulated over time (thanks to better SPAM filters by email providers, government pressure, and smart marketing practices) -- I'm hoping charitable organizations follow-suit.

Finally - here's a donation of sorts to any non-profit related readers out there -- Google supplies several free tools to use for those businesses - Check them out.

5/21/2008

My Capitol Hill Experience

Earlier this week, I spent some time in Washington DC for an industry event.

The concept of the event is a yearly "fly-in" where members of the association spend the day meeting with staffers from various Senators and Representatives of Congress to discuss issues important to our companies and industries.

While I was disappointed that we didn't meet with any actual members of Congress -- I was pretty intrigued with the overall "open-ness" of the offices of our government representatives. Although you have to go through metal detectors, there was no security or appointments needed to walk into a Senators office. I guess if you think about it -- our public representatives should certainly be open to the public - but if you went to any corporate office and wanted to meet with someone - you'd pretty much be denied entrance into the building without an appointment...

We met with various levels of "staffers" during the day. There were some folks who at least faked being interested in what we had to say, while others clearly were annoyed. This said, I was happy to learn that each staffer is usually tasked with coming up with a weekly roll-up report of their meetings. We were also given their business cards and encouraged to follow-up when important issues arose (The key issues we were discussing were: Net Neutrality, Streamlined Sales Tax, and Online Behavioral Advertising)....

Another side-bar is how clean and groomed the Nations capital appeared. It's possible it was the time of year - but I felt that the streets and buildings were so clean - and the shrubbery everywhere was meticulous... I'm glad our tax dollars are being used to clean up the city, I guess...

I would recommend that everyone make a trip to DC to visit their representatives (if you've got something to say, of course)

5/07/2008

Jury Duty

This past week - I had my 2nd Jury Duty experience as an adult...I learned some things and thought I would share.

The jury duty rules in NYC have changed over time. Potential Jurors used to have to serve a minimum of 2 weeks versus minimum of 2 days now... I can't imagine 2 weeks! Also, once you serve your term - you are excused for SIX years (barring a Juror shortage). The last time I served - I was excused for only 4 years...

Overall, there is a negative connotation with serving jury duty and a greater negative feeling about getting picked to actually serve on a jury. It's understandable I suppose ... taking off of work is a pain for most people, especially if you work for a small company. If you work for a big company, it's not easy either, because you're going to have to make up work when you get back.

Due to this, most people will definitely TRY to avoid getting 0picked on a jury...They'll enhance any feelings they have to a particular subject - or - something that was popular this time around - people with accents suddenly don't understand English that well...

The first time I served, I was sitting for criminal cases. Those cases typically last weeks rather than days. When the judge asked who thinks they should be excused from service - it was like asking who wants free money... At the time I worked for a company with less than 5 people - so the excuse was legit.

This time around I was sitting for Civil cases and part of me actually wanted to get picked on a jury. I think it would be a very interesting educational experience. I cleared my schedule this week at work because I knew I had to serve my civic duty... Anyway - it didn't happen. I was called into the jury selection room once for a medical malpractice suit... That was it.

I served a day and a half ... I sat listening to music and playing poker on my blackberry (Internet connection was very spotty). I read a little. But basically - I just sat. It was crazy boring.

I don't know how they can improve the system -- but I feel like it could use a change. If I was involved in a case -- would I want people who didn't want to be there (or who were obsessed with having the power over people - so really wanted to be there) deciding my fate or outcome? I don't think so...but... how else do you aggregate a jury of one's "peers" ... No clue - but - It should be another 6 years before I have to think about this again...

5/02/2008

Being Handy

Over the past few weeks, the need to be "handy" has surfaced more regularly than usual. Whether it's been the need to call Sears for any kitchen appliance issue (Sears has THE WORST customer service EVER - I have a lot of pent up anger for a separate post) or going to friends houses and seeing all the handy work needed on a regular basis when you own an actual house...

I've often said that there are two types of being "handy" around the house:
  • Home Depot Handy
  • Best Buy Handy
Home Depot Handy is the more traditional form of handiness. While I know a few guys who have this gift, I know about 100 times as many who don't. I'm thinking it could be a bit of a dying breed (much like guys who know a lot about cars), but then again, it could be the sample size of my social circle.

I will be the first to admit that I'm pretty far from being "Home Depot Handy." I can hammer a nail or follow general instructions -- but there is a level just above that where I have no place being. This is something that is actually quite frustrating to me -- Not because I think I can truly do anything to change this -- but because I hate feeling hostage to the people who are "home depot handy" for a living. The kid who dropped out of high school, got his GED and decided to work for his uncle has full reign to take advantage of me because I've got no clue what he's talking about -- and he knows it. Have you ever met anyone who LIKED a contractor who worked for them? If you have - email me so I can store it away for one day in the future because I never have met anyone who can sincerely recommend a contractor...

The other type of handy is "Best Buy handy." While I would consider myself on the lower tier within this form of "handy," I'm starting to believe the ability could slip away any year now... If instructions aren't included -- I'm lost. And given that most consumer electronics are manufactured outside of the US -- instructions are becoming less and less understandable.

So - I guess this is the evolution of things...Specialties being drained throughout generations... My generation is one that would prefer to pay someone to fix something around the house - rather than spend 2 weeks trying to do a crappy job themselves. We'd rather pay 70%+ margin on restaurant food and service rather than cook and clean-up ourselves...

On the flip-side -- our generation has more information on any topic accessible to us hever we want it... So - is the net-net that we're lazy? Are we more rationale - giving way to opportunity-cost analysis?

Honestly - I don't know. I just know I'm not Handy and it is starting to get to me...

Google Me - A Pop Song

I'm not sure how long this song has been out...but...Teyana Taylor's first hit single is called... "Google me."

Universally (short-sighted) Music doesn't allow embedding of videos - so you have to go to youtube to watch the video. (warning - I am not inferring that the song or video is good at all)

What's interesting - is that her message seems to be working. People ARE Googling her...!!

It's a tactic that a lot of advertisers are using these days within traditional media spots. Rather than place a corporate URL on a print, radio, or TV spot -- they are telling customers to Google or "Search for" their brands online ... I know it was viewed as successful for Pontiac in 2006...

4/23/2008

Jake Long - The Fins #1 Pick

The Dolphins have had been slotted with the number 1 draft pick for what seems like last years draft. I have actually been saying that Jake Long will be the first pick in the 2008 draft for longer than that - so for him to be going to my favorite NFL franchise - is a great thing.

There have been a lot of changes within the Dolphin organization over the past few months, and I'm beginning to believe in long-term Dolphin success (my prediction is that they'll win 6+ games in 2008). The last time the Dolphins were successful (a run of 6 consecutive play-off appearances), they had Dan Marino. What common football fans leave out, however, was that it was also the last time that the team had a pro-bowl offensive lineman (Two actually ... Richmond Webb and Keith Simms).

Securing Jake Long was the best choice - period. I've watched over 95% of the games that Jake Long played in college, and I can tell you that he's a monster, super-stud offensive lineman. None of the other players available are sure-things, and J. Long is undoubtedly the closest thing within the 2008 draft class as such.

The Fins have a plethora of early round picks to secure Linebackers, Defensive Lineman and other pieces. (I'm hoping we take Mario Manningham with the #32 overall pick, but not sure that's gonna happen)

I'm thrilled we signed him. I'm really happy the announcement came early. I genuinely believe it's the right choice - and I think Dol-Fans around the country should be pumped.

(Why do a post like this? Well -- Blogs are pseudo documents of history. Should Jake Long by a bust -- I'm on record saying I think it was a good move. No one would be able to say otherwise. And I think that's pretty cool)

4/21/2008

Two New (and interesting) Blogs

Two good friends launched blogs recently and I wanted to promote them because I think they're both really good...
  • Greg March launched a blog about Ads, Sports and Technologies (oh - and "giggles" but I thought it was way too weenie to include in a "promotion" of sort). Greg is a very good writer, a very funny guy, and fairly insightful as well.
  • Another buddy (who desires to be anonymous) launched a 2008 NBA play-off blog. He is also a good writer (although - I never knew that until the blog) and is beyond passionate about the NBA. If there has been an NBA play-offs to follow in the last 15 years -- this year is it! Great games should be on tap for the next 2 months....and Playbyplayoffs should offer some great commentary...
Enjoy!

4/19/2008

Third Party Data in the Media Business

This past week, Google reported "better than expected earnings." Just a few weeks ago, a reputable third party data company reported that Google's paid click growth sharply declined from 12% in December to 0% in January and 3% in February...

Well - it turns out that those third party numbers were WAY off (I think Google came out and said click growth was 20%) - and so the market was surprised when Google reported it's numbers...

I geniunely don't have an issue with ComScore. They tried downplaying their numbers when they came out - but Wall Street Analyts felt it was more fun to jump on the "Google is sinking" bandwagen.

My burning issue has nothing to do with Google or ComScore or Wall Street Analysts. Well, it sort of does, but not directly. You see, in the Television market - for decades - Neilsen Ratings is THE third-party barameter of television viewership. It is the source of information that values and compensates television networks. It is the deciding factor if a television production is successful. They SWEAR - much like ComScore swears - that their data is accurate given statstical modeling...

I have a HUGE issue with this. I think I've blogged about this several times -- and will continue to do so. The cable companies have the REAL data, but for some reason - they don't release it. In the online model -- Google had the real numbers -- released it -- and proved that 3rd party data can (and probably is) way off base.

In the online world - the value and accounting of billions of dollars isn't based off the third party data, however... In the TV and Radio and Print worlds .... THEY ARE! Why are companies so scared to release the real data?

When will it change????? I have no idea...but it drives me nuts!

4/17/2008

Healthy Food at Airports?

I'm still in the middle of my work-travel stretch, so here's another travel-related post...

Do Airports ban healthy food? Seriously. I'm not the worlds healthiest eater, but I'm in the middle of being fairly successful at going to the gym at least 3 times a week. When you're like me - and you geniunely don't enjoy the act of running on the treadmill but do it anyway ... I think it gives some motivation to somewhat watch what you eat. Otherwise - kinda silly to torture yourself 3 times a week - right?

Anyway - when I travel - I find it very difficult to eat healthy - ESPECIALLY when you have a meal a day at the airport. There is nothing healthy at fast food joints or the microwave pizza places...Seriously - NOTHING.

Here's a business idea for someone... Develop a health-conscious chain for airports. Start in body conscious cities like LA, New York, Detroit(just kidding), and Fort Lauderdale. There is no question in my mind that it would work. While "the average American" probably thinks ordering a Diet Coke with their super-sized meal counter-acts the burger and fries they ordered -- I think there is a size-able market of air-travelers who would be happy to expense an over-priced healthy meal...

If not - does anyone have any good "tricks of the trade" they can share?