I've long believed that how marketers and TV stations report on audience figures is INSANELY archaic. I'll save that for another time...
Putting that aside -- outside of National Cable movie channels [;)], The Super Bowl and American Idol .... 95% of people don't even watches the commercials!
Chart below from a reputable research firm.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirnpSkzuYXO0E8bi_DffX5o3_tQoDO4giTIRMLv0czO6WYi0FP_FxsbGBZAffbKBtmHwlUXwGBK_1xY7P3E6Wr9IePz4Wm2SRa-qdf4rEKxyqGk8NL4S4j2ThiNQ3r7POnNw-kVA/s320/big_media_research.jpg)
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