Just a quick post to let everyone know that for the first time, Google has provided a directional guide to users search queries. The tool is called Google Trends.
Beyond the seasonality of search queries - I think the coolest part is the ability to compare up to 5 queries to each other (separated by commas) and to see how various cities (and countries) differ. For example check out the trends of The Yankees and Red Sox. Interesting to see that the Red Sox are more popular in Canada, eh? I also thought it was interesting that chicken salad was far more popular than egg salad and tuna salad (I happen to be on a big egg salad kick these days).