In light of the recent Oscar's - I thought I'd rant a little bit about Movies and Prices. Being in the "advertising industry," I am quite passionate about the value commercial promotion brings to us consumers. Often scorned, commercials provide the ability for content to be created and viewed by masses, with limited investment to the end consumer... Television, Newspapers, Magazines, and the Internet -- all are highly subsidized by various companies that chose to market their products to us. Instead of a "thank you," the average consumer (myself included) fast-forwards television commercials, purposely prevent internet ads from popping up on your screen, etc.
Why am I telling you this? Well, because on all of those other mediums - the companies that bring that content to the end user - almost always pass along the savings to the consumer... Well, in case you are in an exclusive relationship with NETFLIX and haven't been to the movies in the past 2 years - the cinema has decided to take a stand and be the first to put the added profits into their own pockets...
Literally 30 minutes of "commercials" are shown before the lights finally get completely dark so that you can watch the feature presentation. 15 minutes of standard commercials followed by 4-7 previews. (In case anyone doesn't know me - I detest previews - they give away the whole movie...but more on that in a different entry) Anyhow, I would not have a problem with seeing all these ads IF my movie prices were going down instead of up. $10.50 for a movie here in NYC - And that does not include if you buy in advance - which, by the way, I really don't understand why they charge for this...When you buy plane tickets or event tickets early - don't they usually give you a discount?
Anyhow - to sum up my beef - movie theaters should either chose to show less commercials or lower prices....The only way I see that happening is if there is some competition. On Demand or straight to DVD never released movies?????? Yea - don't see that happening. Any other ideas?