Henry Blodget's Media Blog Post

In case you're just meeting me .... I'm pro-online media and especially pro-Google. This isn't to say I'm anti-offline media at all ... I consume more television programming that most Nielsen homes (which is a stupid metric) ... Anyway, I stumbled upon an intriguing blog post Henry Blodget.

Henry's past is pseudo relevant in that his original career of internet bubble-era stock analyst came to a crashing halt thanks to one Mr. Elliot Spitzer...

Anyhow - Henry compared 17 major public media companies data and segmented 2007 yearly figures and growth rates. Here 's a condensed version of the top-line stats - which I found interesting - again directly from Henry's blog:
  • Total US ad revenue across all 17 companies grew 9% from 2006 to 2007, from $53 billion to $58 billion
    • Online ad revenue grew 28%, from $14 billion to $18 billion.
    • Offline grew only 3%, from $39.5 billion to 40.6 billion.
  • Online ad revenue grew by $4 billion.
  • Offline ad revenue--in all other media--grew by $1 billion.

So advertising revenue is flowing online at a frantic rate. That's the whole story? No. Let's look at how that online revenue breaks down.

  • Online ad revenue at Google grew 44%, or $2.7 billion.
  • Online ad revenue at Yahoo, Microsoft, and AOL grew only 15%, or $1.3 billion.
  • Google captured 2X as much revenue as its closest three competitors combined.

Another fun stat:

  • The year-over-year growth of revenue on Google.com (US)--approximately $2 billion--was more than twice as much the growth of ad revenue in all of the offline media companies in this sample combined. This is such an amazing fact that it bears repeating: A single media property, Google.com (US), grew by $2 billion. All the offline media properties owned by the 13 offline media companies above, meanwhile--all of them--grew by about $1 billion.

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