At least once a month, I'll have a friend-of-a-friend or relative or acquaintance ping me and ask me how they can show up at at the top of Google search listings for particular keywords...
I'd say the aggregate knowledge over the years has definitely gotten better ...Nowadays people usually know that I, personally (or any one person for that matter) can NOT make their websites show up with a better ranking.
Typically - I will give the very basic overview of how search and PageRank generally work - and then will usually give a tip or two that is sure to improve their site SOMEHOW ... (sometimes it's just renaming URLs) ...
Well - I stumbled upon a blog post that did a very thorough job of listing all of the relevant and free SEO tools that folks can use to improve their rankings. Not only did I want to share it with my loyal blog readers - but I wanted to document it on my blog so I can send people to this post when they ask me how I can help their sites with better ranking. ;)
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