New Marketing Vehicle

I am a big fan of inovative marketing tactics, but I am not quite sure how I feel about this one: Branding cows with URLs and painting them purple and pink.

The owner of the cattle sold the "real estate" of these animals to an online gaming site. Who said Sarasota, Florida wasn't a marketing hot-spot??

The part of love best about the story, is that the owner sold the bovine advertising space on eBay.
How awesome are internet marketplaces?!

It took a six-person team two days to color the cattle and paint the casino's Web address in six-inch letters on the bovines. With cow-safe paint, of course.